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MKT610 Current Mid Term Papers Spring 2014 & Past Mid Term Papers at One Place Date: June 07 to June 18, 2014

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Replies to This Discussion

Mkt610 Mid Term Current Paper (Dec 2010)

 

my long questions of mkt610
Q1 y customer use product of other organization?
ans: price related reasons
product related
service related
compititor related etc
Q2 wta is recruitment and empowerment
Q3 wat is scaleability and multiple chanels of cumunication?
Q4 who is loyal custmr and customr commitment?

Another Paper:

customer satisfaction survey? good method for recite customer complaints?

scailibilty and multiple communicatio chennel?

point for avioding customer defect?

concept of environments fit in the organization

how should be strategy incorporate with oganization ?

by Zeeshan on May 12, 2012 at 6:00am

My Today Paper MKT 610

 

The process of performing activities that increase the value of goods or services to consumers is known as:

The two basic components of a customer's evaluation of services are:

Operational customer relationship management supports which one of the following functions?

The loyalists who divide their loyalty among few available brands fall in which one of the following categories?

Enhancement in a product by a company before the product is offered to customers is known as:

Total customer care program performs following functions EXCEPT:

Which of the following benefits is NOT communicated and delivered by tangible product attributes?

Customer metrics include all of the following EXCEPT:

Companies often fail to analyze brands, competitor’s activities and pricing strategies that having impact on their products and customers. This statement reflects which one of the following failures of strategic plans?

The loyalists who maintain undivided loyalty with regard to their brand choice are known as:

A customer who willfully accepts whatever product or service is offered by an organization is known as:

Identify which of the following objective does not belong to "total customer care program" EXCEPT:

Which of the following is the description of good sales people?

Subjective Questions

Steps in Formulation Strategy

Difference b/w customer loyalty and customer retention

 

                                        Best of Luck!!!




by umar on May 12, 2012 at 1:15pm

My Today Paper MKT 610       time 11:30 to 1230

total question 32

28 question multiple choice

2 question 3marks

2 question 5 marks

question 15 t0 20 chapter mein se te quiz old papers mein se 6 ya 7 aaye hon ge 

: differentiate customer loyalty and retention?3marks

Explain briefly open ended and close ended questions? (3)
How brand familiarity is created and what are the qualities of good brand name?5 marks

ek organization k bar mein ta mjhe ub yad nai ha



by M.Tariq Malik on May 12, 2012 at 3:32pm

urrent paper mkt610,2012

Total 32 question
28 mcq’z
2 question = 3 marks
2 question = 5 marks

Subjective question:
2 marks
What traits are the valuable parts of person’s morally good behavior?
In perfect compaction the demand curve is always downward slopping. Why?

5 marks
What are the two ideological camps in free trade theories? Explain in detail
What is monopolistic and oligopolistic compition? Explain the main points of difference?




by M.Tariq Malik on May 15, 2012 at 10:21pm

Totally 32 questions
28 objective question at least 40% from past papers’
.
Difference between planning and implementation strategies.(05 marks}.
.
What is customer service supports CSS (03 marks)
.
What is bottom and top down approach (03 marks?)
.
One more question not remembered properly about innovation.(05 marks)




by Kiran Sohail on May 16, 2012 at 4:29pm

EXPLAIN dimentions of service quality? 5

how brand familiarity can be created and what are qualities of good brand name ? 5

how organization convert customer by chance to loyal customers? 3

briefly explain 1. scalability 2. multiple communication channels 3

28 mcqs:

carftsman economy ka tha ek

free installation of AC (convenience)

requirement of good CRM program 

non-transfereble means ( brand identity)

active listener ka tha ek

a few were from mega quiz file of tala




by mehwish kiren on May 31, 2013 at 1:37pm

Q1.FUD in CRM?(3marks)

Q2.scalibility and multiple communication channel?(3marks)

Q3.how brand familiarity is created and what are the quality og good brand name?(5marks)

Q4.Handycapped custmer(5marks)

ak yaad nai




by M.Tariq Malik on December 20, 2013 at 7:33pm

Today Paper
Total Questions = 26 
Total Marks = 40
Total MCQs of 1 Mark = 20 
Short Subjective Question of 2 Marks = 2
Subjective Question of 3 Marks = 2 
Subjective Questions of 5 Marks = 2




by M.Tariq Malik on December 20, 2013 at 7:33pm

Please share Your today's paper questions here, Please Share in following format so all students can understand patern of midterm exam fall 2013

What were total question?

How Much MCQs?

How Much two Marks shot Questions?

How Much three Marks shot Questions?

How Much two Marks Long Questions?




by M.Tariq Malik on December 20, 2013 at 7:33pm

subjective:
Significance of Idea development (5 marks)
Importance of CRM in organization (3)
Difference b/w strategic and long range planing (5 marks)
pareto's Law (5 marks)
1 situation base question tha jo yaad nahi 5 marks ka... umm selling point of view sey tha
how it is important to know the need of customer and consumer (3 marks)
communication in an organization ka kuch tha 1 3 marks ka




by M.Tariq Malik on December 20, 2013 at 7:33pm

Subjective question:
2 marks
What traits are the valuable parts of person’s morally good behavior?
In perfect compaction the demand curve is always downward slopping. Why?

5 marks
What are the two ideological camps in free trade theories? Explain in detail
What is monopolistic and oligopolistic compition? Explain the main points of difference?

 




+(✿◠‿◠)§קάяƙℓє Ŧάɨяẙ(✿◠‿◠)+  gud keep it up & thanks for sharing 

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