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MKT610 Current Mid Term Papers Spring 2014 & Past Mid Term Papers at One Place Date: June 07 to June 18, 2014

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good work Thanks 4 Sharing +(✿◠‿◠)§קάяƙℓє Ŧάɨяẙ(✿◠‿◠)+

Plz add MCQ files from which u prepare MCQ

Plz add MCQ files from which u prepare MCQ

Plz add MCQ files from which u prepare MCQ

+(✿◠‿◠)§קάяƙℓє Ŧάɨяẙ(✿◠‿◠)+  Thanks for sharing .keep it up 

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some correction in solved papers found and now correct solved by me with reference

Question No: 2 ( Marks: 1 ) - Please choose one

Within the context of a supply chain, __________ is the ability of a logistics system to satisfy users in terms of time, dependability, communication and convenience.

 

Customer service

 

http://highered.mcgraw-hill.com/sites/0070922977/student_view0/chap...

 

Question # 17

 

Just-in-time inventory

Distribution management

Replenishment

 

 

Question No: 3 ( Marks: 1 ) - Please choose one

The two basic components of a customer's evaluation of services are:

 

Experience and credence

Intangibility and inconsistency

Expectations and customer contact

Expectations and actual experience

 

http://highered.mcgraw-hill.com/sites/0070898332/student_view0/chap...

 

Question # 09

 

 

Question No: 11 ( Marks: 1 ) - Please choose one

The three factors that influence the ethical decision-making process include:

 

Peer influences, personal moral philosophies, and opportunity

 

Individual factors, organizational relationships, and opportunity

 

http://books.google.com.pk/books?id=-R1zRakeLJgC&pg=PA107&l...

 

&

 

http://www.wiziq.com/online-tests/70-business-skills2

Question # 05

 

 

Opportunity, personal moral philosophies, and situational variables

Individual factors, corporate culture, and peer influence

 

 

Question No: 12 ( Marks: 1 ) - Please choose one

Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following concepts?

 

Customer perceived value

 

http://www.flashcardmachine.com/marketing-chapter-11.html

 

Value proposition

Value delivery system

Customer cost

 

Question No: 13 ( Marks: 1 ) - Please choose one

Services are typically produced and consumed simultaneously. This is an example of which of the following characteristic of services?

 

Perishability

 

Inseparability

 

http://www.citeman.com/274-characteristics-of-services.html

 

Variability

Intangibility

 

Question No: 14 ( Marks: 1 ) - Please choose one

If two customers choose exactly the same package of certain service, but customer A calls for help weekly and customer B calls only twice a year, which is most valuable customer?

 

Both A & B customer

Customer A

Customer B

None of the above

 

 

 

Question No: 16 ( Marks: 1 ) - Please choose one

The element of service quality which is defined as "the knowledge and courtesy of employees and their ability to convey trust and confidence" falls under which of the following categories?

 

Assurance

 

https://www.pcg.org.uk/advice/freelance-mba-delivering-service-exce...

 

 

Empathy

Responsiveness

Tangibles

 

 

 

Question No: 30 ( Marks: 1 ) - Please choose one

Enhancement in a product by a company before the product is offered to customers is known as:

 

Value creation

Value addition

 

http://www.investopedia.com/terms/v/valueadded.asp

 

Value chain

All of the given options

 

Paper # 02

 

Question No: 4 ( Marks: 1 ) - Please choose one

Which one of the following options drives the utility of product?

 

Consumer

Customer and consumer

Buyer

Customer

 

Question No: 5 ( Marks: 1 ) - Please choose one

Lead tracking, solicitation and ______________ are the components of comprehensive Customer Relationship Management (CRM) applications.

 

Marketing management

Customer service

Relationship management

Product and brand management

 

 

Question No: 10 ( Marks: 1 ) - Please choose one

Which of the following benefits is NOT communicated and delivered by tangible product attributes?

 

Effectiveness of product

 

 

http://wps.pearsoned.co.uk/ema_uk_he_kotler_prinmark_4/27/7111/1820...

 

Question # 03

 

 

Features

Quality

Style

 

 

Question No: 13 ( Marks: 1 ) - Please choose one

A security measure to stop unauthorized access to documents is:

 

Backup/restore

Physical access restrictions

Network access control

Network admission control

 

http://www.cisco.com/c/en/us/solutions/collateral/enterprise-networ...

 

 

Question No: 16 ( Marks: 1 ) - Please choose one

The three factors that influence the ethical decision-making process include:

 

Peer influences, personal moral philosophies, and opportunity

 

Individual factors, organizational relationships, and opportunity

 

http://books.google.com.pk/books?id=-R1zRakeLJgC&pg=PA107&l...

 

&

 

http://www.wiziq.com/online-tests/70-business-skills2

Question # 05

 

 

Opportunity, personal moral philosophies, and situational variables

Individual factors, corporate culture, and peer influence

 

 

Question No: 19 ( Marks: 1 ) - Please choose one

What might be the responses of listening?

 

It will be verbal

It will be nonverbal

 

It will either be verbal or nonverbal

 

http://www.skillsyouneed.com/ips/active-listening.html

 

It will neither be verbal nor nonverbal

 

Question No: 23 ( Marks: 1 ) - Please choose one

Which question is NOT generally asked in an industry assessment?

 

Are there any established best practices?

Who are the major players in the industry?

Can your company compete?

 

http://wps.prenhall.com/bp_turban_ec_2004/0,,1078551-,00.html

Question # 06

 

 

Who are the customers?

 

Paper # 03

 

 

Question No: 1 ( Marks: 1 ) - Please choose one

Which of the following statements best describes the company's competitive strategy?

 

The specific actions management plans to take to gain a competitive advantage  over rivals

 

The adoption of a unique position in the marketplace through targeting a specific  market and marketing mix

 

How it plans to unify its functional and operating strategies into a cohesive effort  aimed at successfully taking customers away

 

Its plans for under-pricing rivals and achieving product superiority

 

 

Question No: 3 ( Marks: 1 ) - Please choose one

Incentive schemes, additional services and sentiments based scheme are used for which of the following purpose?

 

Differentiation in price and quality standards

Relationship based pricing schemes

Concentration on the paying ability of customers

Building switching barriers

 

http://consumerbehaviour4vtu.blogspot.com/2008/09/customer-relation...

 

 

 

Question No: 8 ( Marks: 1 ) - Please choose one

 

The way airline tickets are marketed is an example of:

 

Company orientation

 

Customer orientation

 

http://wps.pearsoned.co.uk/ema_uk_he_kotler_prinmark_4/27/7109/1820...

Question # 17

 

Selling orientation

Product orientation

 

Question No: 9 ( Marks: 1 ) - Please choose one

Which of the following is the description of good sales people?

 

On site support

Problem solver

Organized

 

Empathetic

 

http://www.cpsa.com/knowledgecentre/SRCArticleRead.aspx?articleID=414

 

Question No: 11 ( Marks: 1 ) - Please choose one

Which one of the following concepts refers to suggest related products (accessories) to customers for buying with the major product?

 

Personal selling

Impersonal selling

Cross selling

 

http://www.getelastic.com/cross-selling-tips-ecommerce/

 

Up-selling

 

 

 

 

Question No: 14 ( Marks: 1 ) - Please choose one

The implementation of a Customer Relationship Management program has one  predominant caveat. What is this caveat?

 

The cost of the system must not exceed the return on investment

Success is based upon the type of industry in which the supplier and customer are  part of.

System must be easily implementable

System must be appropriate to both supplier and customer

 

Question No: 16 ( Marks: 1 ) - Please choose one

General Insurance uses "the umbrella" to communicate protection to its customers. This illustrates the company's attempt to help customers understand the service by:

 

Utilizing publicity techniques to enhance the service

Personal selling of the service

Emphasizing tangible cues in promoting the service (not sure)

Distributing the service directly through television

 

Question No: 21 ( Marks: 1 ) - Please choose one

An organization's strengths and weaknesses are determined relative to which of the following?

 

Suppliers

Competitors

Government

Customers

 

 

Question No: 23 ( Marks: 1 ) - Please choose one

Identify which one of the following statements BEST describes the term strategic management?

 

Meeting the expectations of stakeholders in the market

 

Tailoring strategies to address forces in the business environment

 

http://wps.pearsoned.co.uk/ema_uk_he_johnson_excorpstrat_7/26/6677/...

 

Question # 03

 

Having a balanced portfolio which meets customer requirements

Creating opportunities by building on resources and competences

 

 

Question No: 24 ( Marks: 1 ) - Please choose one

Strategic management allows an organization to be more:

 

Reactive

Proactive

 

http://cwx.prenhall.com/bookbind/pubbooks/david2/chapter1/multiple1...

Question # 13

 

Authoritarian

Complacent

18 mcqs mostly were new...

3 marks questions were:

customer loyalty in terms of customer commitment

related to brand yad nai araha.

5 marks question:

two approaches which effect strategic development

why brand name play an important role? why customer start using product of other organization

how CRM help in enhancing a value of business

Attachments:

rahima zubair Thanks for sharing 

  1. what is strategic inflection point. How does it effects the failure or successful implementation of strategic management.
  2. How can poor communication harm the implementation of strategy?
  3. What is meant by customer profit and how it play important role in increasing the efficiency of analytical CRM function.
  4. Environment fit se related ak question tha 5 num ka.
  5. Study customer behavior se related b ak 5 num ka question tha.

MCQ’s sb old papers me se thy.

By ramy ali

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