We have been working very hard since 2009 to facilitate in your learning Read More. We can't keep up without your support. Donate Now.

www.bit.ly/vucodes

+ Link For Assignments, GDBs & Online Quizzes Solution

www.bit.ly/papersvu

+ Link For Past Papers, Solved MCQs, Short Notes & More

MKT610 : Customer Relationship Management Course Content Recommended Books/Material

Recommended Books/Material
  • Customer Relationship Management by H Peeru Mohammed & A Sadadevan
  • Customer Relationship Management by Judith W. Kincaid

 

MKT610 : Customer Relationship Management

03 Credit Hours
Course Content

      • Introduction and Overview • Purposes of CRM • Customer Service Facilitation • History of customer services • Customer Complaints and its Handling • Implementation of CRM • How to construct CRM program? • Improving Customer Relationships • General Tips How to Keep your Customers Satisfied • Customer Service Training workshop • Strategic Management in CRM • Implementation of Strategic Management • Why Strategic Management Plans Fail? • Specific Skills for CRM, Customer Retention • Customer Loyalty • Types of Customer Loyalty • Why Do Customers Defect • Public Relations • CRM- ONE- to-One Marketing to the Next Level • Applying Customer Relationship Management • Understanding the Basic Concepts of CRM • CRM Functions • CRM-Based Marketing and Sales • Personalizing Website • An Insight into CRM and e CRM • What is Electronic Customer Relationship Management • Applications and Objectives of CRM • Introduction and Objectives of A CRM Process • Features of Good CRM • Understanding the Customer's Expectations • Understanding What Do Customer Want and the Appeal That We Can Make? • Specific Appeals That Can Be Made • How a customer decides or accepts? • How to handle A Difficult Customer? • CRM and Communication • Achieving Effective CRM



+ http://bit.ly/vucodes (Link for Assignments, GDBs & Online Quizzes Solution)

+ http://bit.ly/papersvu (Link for Past Papers, Solved MCQs, Short Notes & More)

+ Click Here to Search (Looking For something at vustudents.ning.com?)

+ Click Here To Join (Our facebook study Group)


Views: 98

Looking For Something? Search Here

HELP SUPPORT

This is a member-supported website. Your contribution is greatly appreciated!

© 2020   Created by +M.Tariq Malik.   Powered by

Promote Us  |  Report an Issue  |  Privacy Policy  |  Terms of Service

.