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1- How customer segmentation differs from one-to-one marketing approach?
2- Why it is important to track the customer life cycle in CRM?
3- Why do an organization need customer relationship management?
4- Customer wants are classified on the basis of different elements to make a specific appeal for building customer relations. Enlist any three of those elements
5- Briefly discuss the various characteristics of complaint mood customer.
6- “Public Relations may end up effecting negatively on company’s overall image”. Critically analyze the statement.
7- Define customer relationship. Discuss the steps which successful organizations use to build superior customer relationships.
8- CRM, as a strategy and technology will be more customer driven in future. Being the student of CRM, how do you see the future of CRM as a strategy and as a technology
9- Concreteness and courtesy are the two important components of effective communication. How these two components differ from each other?
10- How traditional marketing differs from traditional business-to-business selling?