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MKT610 GDB No 1 Fall 2021 Solution / Discussion Last Date: 08-12-2021

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Suppose Azuka (Pvt.) ltd is a leading rope and net producer that has been in business since 1992 and serves a variety of industries like shipping, marine, fishing, aquaculture, agriculture, horticulture, and Sports. The company was looking out for a solution to streamline its sales process and assist the sales representatives to sell better. This company has not only been a pioneer in developing new high-quality products but also in implementing world-class IT solutions and changing the way their industry works. They were able to keep track of the distributors but were not having details of the retailers where the product was being sold. They did not have an idea of the actual time that sales representatives were spending in the market. They were not sure if the schemes and benefits were passed to the retailers. They were not able to keep a tab of pending payments at the distributor's end. They wanted to keep track of theirs as well as competitors' stock present at a retail outlet.</span><div><span style="color: #4c1130; font-family: Bookman Old Style; font-size: large;"><b>Point of discussion:&nbsp;</b></span></div><div><span style="color: #4c1130; font-family: Bookman Old Style; font-size: large;">Keeping in view the above scenario, discuss the CRM strategies that can be helpful for Azuka (Pvt.) ltd to resolve these issues?

MKT610 GDB Solution:- 

CRM is the abbreviation of Customer Relationship Management. CRM Strategy is a world-wide strategy plan for your business grows revenue to and profit, reduce the cost and enhance customer relationship." CRM Strategy can be helpful in resolving the issues of Azuka (Pvt) Ltd. Sales issue can be resolved if quality products sales on nominal profit.


Handle consumer carefully it will increase your goodwill. If company provide different offers to sales representatives if will also increase their sales. CRM Strategy can track consumers, their interest and needs. Consumers are important for a business without consumers business cannot exist. The way company manages its consumers, retailer data through CRM Strategy its successful business.


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