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MKT611 Current Mid Term Papers Fall 2012 08-Dec-2012 to 19-Dec-2012

Current Mid Term Papers Fall 2012 Papers, Dec 2012, Solved Final Term Papers, Solved Papers, Solved Past Papers, Solved MCQs

Current Mid Term Papers Fall 2012 08-Dec-2012 to 19-Dec-2012

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Q1: A researcher want to know purchase behavior of an individual that why he\she buys one brand instead of the other? Will observation be sufficient for data collection?

Answer: no, observation is not enough because to know perception of individual why he or she is not buying a particular behavior we survey method is used. which shows individual perception, attitude and behavior of an individual toward brand.

Q2: how to motivate respondent to resonce and increase interest and response rate of respondent?

Answer: we can increase response rate by follwing methods

reducing refusal and reducing not at home

reducing refusal includes prerior notification, incentives and motivating resondent

reducing not at home includes questionaries design and administration, callbacks, follow up and other facilitation.

Q3: diffrent techniques of probability and non probability sampling

probability techniques:

simple random sampling

systemetic random sampling

startified randome sampling

Non probability sampling techniques:

quota smapling

judgmental sampling

convinence sampling

Answer:

Q4: parameters to over come respondent inability to answer.

i dont know its answer

Q5: differentiate between proportionate and disproportionate startified sampling.

i dont know its answer

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