Latest Activity In Study Groups

Join Your Study Groups

VU Past Papers, MCQs and More

We non-commercial site working hard since 2009 to facilitate learning Read More. We can't keep up without your support. Donate.

GDB# 02

 

Topic: Data Analysis

 

 

Learning Objectives

 

The learner will be able to:

  • Understand the types of errors to be committed by the field force while collecting respondents’ feedback
  • Propose the various measures that can be adopted by the firm to control the errors in data collection by the field force

 

Learning Outcomes

 

After completing this activity, the learner will be able to:

 

  • Identify the implications of non-sampling errors in marketing research
  • Evaluate the significance of controlling non-sampling errors committed by the field force

 

The Case

 

ABC Inc. is a pesticide manufacturer. It has manufactured a new variety of pesticide. The firm has distributed free samples of the pesticide among the farmers to check its effectiveness. R&D department of the firm has sent its field force to the farmers for collecting farmers’ feedback. The field force has been provided an interview guide for data collection. The field force may be expected to commit the following errors:

  • Cheating
  • Leading the interviewee

ABC Inc., however, intends to control the aforementioned errors. As a student of marketing research, you are required to discuss why it is necessary to control the errors. Also specify the measures to be adopted by the firm for controlling the already specified errors. Your selection of control measures is required to be justified with valid reasons.

 

Views: 290

Replies to This Discussion

Please Discuss here about this GDB.Thanks

Our main purpose here discussion not just Solution

We are here with you hands in hands to facilitate your learning and do not appreciate the idea of copying or replicating solutions.


Here is a link. Hope reading of this link will help you lots to solve this GDB.

http://www.cengage.com/marketing/book_content/1439080674_zikmund/bo...

Regards,

Kamran

RSS

Looking For Something? Search Below

VIP Member Badge & Others

How to Get This Badge at Your Profile DP

------------------------------------

Management: Admins ::: Moderators

Other Awards Badges List Moderators Group

© 2021   Created by + M.Tariq Malik.   Powered by

Promote Us  |  Report an Issue  |  Privacy Policy  |  Terms of Service