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A Study on Customer Satisfaction of Chits in Pulivendula with reference to Shriram Chits Pvt Ltd
Shriram Chits started its operations in the year 1974 with a single branch and has in a short span grown into a trusted household name for making Chits a viable form of saving and borrowing to all sections of the society. Shriram now has a turn over exceeding Rs. 2500 Crores, 465 Branches and 5000 employees.
Shriram Chits has to date disbursed over Rs. 8000 Crores as Prize Money. Shriram Chits operates in four States. Tamil Nadu, Andhra Pradesh, Karnataka and Maharashtra, where it has a reputation for timely disbursement of funds and excellent customer service that differentiates it from other companies.
At the SHRIRAM “They add a customer every 3 seconds.”
The rational behind this topic is that the people does not have good opinion about investments in chit fund. So the company wanted to know about the customer perception towards their organization.
OBJECTIVES OF THE STUDY
SCOPE OF THE STUDY
A research design is the specification of methods and procedures for acquiring the needed data to solve the problems.
The nature of data is both Primary and Secondary data.
Primary Data Collection Methods
Primary Data is collected from consumers survey method.
Secondary data is already collected from the industries, companies, magazines, news papers, Government Publications etc.
Convenience Sampling Method has been adopted for the study when population elements are selected for inclusion in the sample based and the ease of access of the researcher can be called convenience sampling.
The sample to be used in 150 customers.
PRESENTATION OF THE REPORT
This report is to be submitted after the study.
Thus the researcher would like to study consumer satisfaction of Shriram Chits in this maner.
See the attached folder for Complete Project Report
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