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1 Consumer perception regarding in-store environment: A comparative study of two mega stores A & B.
2 Consumer perception with respect to product purchase decision: A comparative study of brand A, brand B and brand C (from the same product line).
3 Consumer perception with respect to Perceived Quality and Brand Association: A comparative study of brand A & brand B.
4 Consumer perception with respect to Brand Awareness and Brand Loyalty: A comparative study of brand A & brand B.
5 Comparison of Brand loyalty and Customer satisfaction of Brand A & Brand B.
6 Comparison of Perceived quality and Store image of hyper markets.

• Effect of brand equity on product purchase decision: a study of cosmetic products users.
• Effect of retail branding on consumer buying behavior: a study of fashion brands.
• Effect of advertising spending on brand loyalty.
• Effect of advertising spending on customer satisfaction.

• The students are required to choose a topic from the list given above.
• For every topic, the students must choose two competing brands in the same industry. The selected brands are required to be mentioned in the topic.

• More than one student can select the same topic from the given list; however, they are NOT allowed to submit the same work. The submitted work must also be different from the one submitted by any other student in previous semesters. Copied work will be straightaway rejected without any consideration and the result of such students will be declared as FAIL.
• The students are NOT recommended to work on “new product development” because of the potential difficulties in gathering sufficient primary data related to this topic.

1. Virtual University has Zero Tolerance Policy for plagiarized work. Such cases are dealt very strictly as per HEC rules.
2. Submission of any fake/forge document(s) is a crime which shall NOT be excused in any case.

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Replies to This Discussion

Student's Message: Msg No. 650489
Dear Sir,
What is the difference between LIST OF TOPICS FOR FINAL PROJECT and LIST OF TOPICS FOR DISSERTATION. And what I have to select Final Project or Dissertation.?
Post Your Comments
Other Students' Comments: 0

Instructor's Reply:

Dear Student,


Project topic is different from dissertation topic. Project topic is very specific in nature. Dissertation topic is a wide topic and we narrow this topic to make it specific. Dissertation is lengthier document as compare to project and required more intense work. We recommend to you to do project instead of dissertation.

Course Calendar

Topic Lecture Resource Page
Course Schedule Dates
Submission of Proposal for Project/Dissertation 21-Nov-14
Last date for Submission of Job Confirmation Letter 21-Nov-14
Submission of Final Project/Dissertation 9-Jan-15
Presentation & Viva Voce Soon after approval of final project report*
* Note:
• Presentation & viva voce will be scheduled any time after the approval of final project report. (Students are required to review their emails regularly for their presentation call)
• All dates mentioned in the course calendar are tentative, and are subject to change any time as per VU management’s provision.

Dear hassnain, please guide me..as i m also doing project of marketing. i am blank about organizing proposal and selection of topic for project...!! email me so i will come back to u. thanks

id: mc110400586 

if anyone doing the final project of marketing  please help me and please anyone give me the proposal of the project of marketing.i am also blank about organizing proposal and selection of topic for project.



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