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MKT 619 final Project on pricing strategy of Qatar airways and PIA with proposal,presentation and raw data

MKT 619 final Project on pricing strategy of Qatar airways and PIA with proposal,presentation and raw data

MKT 619 final Project on pricing strategy of Qatar airways and PIA with proposal,presentation and raw data

MKT 619 final Project on pricing strategy of Qatar airways and PIA with proposal,presentation and raw data

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                 COMPARATIVE ANALYSIS OF PRICING STRATEGIES OF

QATAR AIRWAYS

&

  PAKISTAN INTERNATIONAL AIRLINE”

 

  1. Majority of the consumers are currently satisfied with Qatar Airways services as compare to PIA
  2. Qatar Airways provide complete information in their ads whereas PIA provide less information about pricing in his advertisement
  3. Qatar Airways make true promise related to price in his advertisement as compare to PIA
  4. Majority of the consumers shared their views that Qatar Airways tickets are much to high as compare to PIA tickets price

 

 

Table of content

 

 

Introduction.. 8

1.1 Introduction of the project 8

1.2 Background of the project 9

1.3 Company’s introduction. 11

List of competitors. 12

1.5 Objectives of the project 12

1.6 Significance of the project 13

2.1 Marketing mix of Qatar Airways. 14

2.2 Market segmentation strategies of Qatar Airways. 16

2.3 Target marketing strategies of Qatar Airways. 17

2.4 Pricing objectives of the Qatar Airways. 18

2.5 Product mix pricing strategies. 18

2.6 Price adjustment strategies. 19

2.7 Price changes. 19

2.8 Inflating price changes: 19

2.9 Competitor's reactions to price changes: 19

2.10 Company's responses to price changes: 20

Competitor Analysis PIA.. 20

3.1 Introduction of PIA.. 20

3.3 Market Segmentation of PIA.. 25

3.4 Target Market Of PIA.. 27

3.5 Product mix pricing strategies. 29

3.6 Pricing Objectives. 29

3.7 Price changes. 29

3.8 Inflating price changes: 30

3.9 Competitor's reactions to price changes: 30

Research Methodology.. 30

4.1 Data Collection Sources. 30

1.1.2        Secondary sources of data collection. 31

4.2 Data Collection tools. 31

4.3 Subjects/Participants. 31

4.3.1 Sample size. 31

4.3.2 Sampling technique. 31

4.4 Fieldwork / data collection. 32

Data processing and Data analysis. 32

Conclusion, recommendations and limitations: 63

Conclusion, 64

a) Introduction of the student 66

 

 

CHAPTER # 1

 

 

 

Introduction

 

1.1 Introduction of the project

 

 

1.3 Company’s introduction

 

 

Introduction to Qatar Airways

 

 

In a relatively short time, Qatar Airways has grown to over 100 destinations worldwide, offering unmatched levels of service excellence that have helped excel the award-winning carrier to become best in the world.

 

Voted Airline of the Year 2011 in the prestigious Skytrax industry audit, Qatar Airways has won the confidence of the traveling public.

 

Travel by air has reached the point where it is now taken for granted in most corners of the globe. With a larger number of passengers and more choice available in the skies today, airlines looking to maintain or grow their position in the marketplace must provide high-quality service with ever-increasing efficiency.

 

In this highly competitive environment, Qatar Airways has achieved much with our phenomenal route expansion averaging 30% growth year to year and flying one of the most modern fleets of aircraft in the skies today.

 

Along the way, Qatar Airways has garnered many awards and accolades since our relaunch in 1997, becoming one of an elite group of airlines worldwide to have been awarded a 5-Star rating by Skytrax.

 

I am delighted to say that Qatar Airways has achieved our main goal to be the best in the world and reach the pinnacle of the airline industry for outstanding in-flight service, superior onboard products, and operational excellence—a proud honour for me as CEO, for my workforce, and for my country.

 

Part of this excellence is offering you a 5-Star experience online at the newly relaunched qatarairways.com which provides a great travel shopping experience.

 

The new site also features the highest levels of price transparency, a new flight deals section, and an easier navigation tool to find the information you are looking for. Whether you're just beginning to plan your trip online or collecting your baggage after your return journey, you can expect a 5-Star experience all the way with Qatar Airways.

 

We always aim to excel in everything we do and to be considered best in the world is a tremendous achievement in our relatively young history.

 

List of competitors

 

  • Thai Airline
  • Etihad Airways
  • PIA Airways
  • Singapore Airline
  • Emirates Airline

 

1.5 Objectives of the project

 

Objectives may include

  1. To find out the consumer perception about pricing of PIA
  2. To find out the consumer perceptions about pricing of Qatar Airways
  3. To compare the pricing strategies used by Qatar Airline and PIA
  1. To identify gaps/ weaknesses in the price policies and their implementation and make recommendations for improvement

 

 

 

 

 

 

1.6 Significance of the project

 

Price strategy is utilized to acquire the awareness of strategy to make sure that every thing is going fine. It is essential because a strategy is affected by continuously changing of internally and externally strengths and weakness. The major significances of this project “pricing analysis of Qatar Airways and Pakistan international Airline” are:

 

  • This project describes the various attitudes as well as consequence aspect of price strategy which are consumed by the both airlines PIA and Qatar Airways.
  • This project makes helps to find the circumstances under which prices are set it can be on demand and supply base or sometime competitor pressure.
  • It grants the better assistance to the price strategies modification for the both airlines like in the time of peak business or at breakeven.
  • This project describes the price strategy for the more volume sales with the realistic pricing at the time of rush period.
  • The most and major significance of project is to guide me as a immense professional awareness regarding marketing. It helps me also to shine my abilities which I have just learnt in my specialization. So this project would be a great initiate which lead me to a superior job prospect.

 

 

 

 

 

 

 

 

CHAPTER # 2

 

 

2.1 Marketing mix of Qatar Airways

 

The marketing mix of Qatar Airways is under below

 

  1. Product
  2. Price
  3. Place
  4. Promotion

 

Product

Qatar airlines giving a feel for the products inside a service wrapper, consumers are not demanding the products but features of service so Qatar airlines fulfilling their consumers demand by offering them quality of service.  Consumers are feeling for the product inside a service wrapper.  Qatar Airways include the two types of major services

 

  1. One the ground services
  2. 2nd flight services  
  3. Qatar airways Cargo services

 

By offering

A variety of entertainment options, we are able to differentiate our passenger service through live entertainment programming while also setting new standards of comfort to ensure we are the airline of choice"

Internal services

 

 

 

  1. Biggest and best business class in the Middle East
  2. Interactive Audio, Video on Demand Entertainment System
  3. Largest personal TV screens in the Middle East
  4. Electronic seat controls
  5. In-seat back massage
  6. First Middle East airline in First Class with flat beds.

 

PRICING:

 

Qatar airways is offer following price strategies to keep the consumers happy

 

Premium, Qatar airways use a high price where there is uniqueness’ about the product or services such high prices are charge for luxuries

 

Cheep value pricing. This approach is used where external factors such a recession or increased competitor forces companies to provide products and services to retain the sales. So Qatar airways also adopting these strategies to retain the maximum consumers

 

Place / Physical Distribution

 

Qatar airways offer online 24 hours reservation system including

  1. Tour operator
  2. Travel agent

 

 

Promotion:

Qatar is promoting their products and service after the keeping in mind theimage of the country tourist attraction, cultural. Qatar airways promote his service through

 

  1. Publicity
  2. Travel agent
  3. PRO
  4. Through media people
  5. Tour operators, frontline staff

 

Global Advertising:

 

  1. TV
  2. Corporate Videos
  3. BBC Campaign to position it as a premium carrier
  4. CNN testimonials from airline staff
  5. Sky News reports as a sponsor of the weather service
  6. Sponsors a travel show through Al-Jazeera
  7. Qatar Airways needs to highlight the following achievements in its
  8. campaigns:

 

 

2.2 Market segmentation strategies of Qatar Airways

 

 

Demographic Segmentation of Qatar Airways

 

  • Income Segmentation
  • Occupation Segmentation

 

 

Geographic Segmentation of Qatar Airways

 

 

In these segmentation Qatar airways focuses both on segments domestic and international

 

 

Behavioral Segmentation of Qatar Airways

 

  • Occasion Segmentation.

 

  • Hajj’s Occasion.
  • Eid’s Occasion.
  • New Years’ Occasion.

 

  • Loyalty Status

 

 

Psychographic Segmentation of Qatar Airways

 

  • Social Class

 

  • Tourists
  • Religious Travels
  • Pakistani Expatriates

 

 

2.3 Target marketing strategies of Qatar Airways

 

 

From the Demographic Segmentation, Qatar Airways is targeting the income and occupation oriented people. The classification of both categories is as follow.

 

  • Income Segmentation

 

From occupation Segmentation that Qatar Airways is taking in to account, there are two main sub heads of working class and business class. The working class includes all those who are working as an employee inside and outside the country. In business class all those people are included who are having business.

 

From the Geographic Segmentation of Qatar Airways. All the consumers from the domestic and international regions are included. In domestic people within the country are included and people residing outside Pakistan.

 

From the Behavioral Segmentation Qatar Airways target audience is categories as follow.

 

In the occasion based market segmentation of Qatar Airways.

 

  • Hajj’s Occasion.

 

When Hajj operation in going all those people flying from different cities of  Dubai to Saudi Arabia for the performance of Hajj. 

 

  • Eid’s Occasion.

 

 

Qatar Airways existing Positioning Strategy

 

Currently Qatar Airways positions itself within the following positioning strategies.

 

  • Positioning by attributes.
  • Positioning by price and quality.
  • Positioning by product user.

 

 

2.4 Pricing objectives of the Qatar Airways

 

 

Qatar airways have set their price objectives to achieve the consumer’s expectation as well as generating revenue, improve the quality of services and retain the consumers towards his services

 

 

2.5 Product mix pricing strategies

 

Qatar airways is offer following price strategies to keep the consumers happy

 

Premium, Qatar airways use a high price where there is uniqueness’ about the product or services such high prices are charge for luxuries

 

Cheep value pricing. This approach is used where external factors such a recession or increased competitor forces companies to provide products and services to retain the sales. So Qatar airways also adopting these strategies to retain the maximum consumers

 

 

 

 

 

2.6 Price adjustment strategies

 

Qatar Airways offers different price strategies according to areas. Qatar airways set the price according to different segment.  So price adjustment is according to geographically bases and depends on company service.

 

 

2.7 Price changes

 

Qatar Airways also prefer to change his price according to market and areas condition or it might be change time to time along with competitive change in price. Like others companies Qatar is also change his price after reviewing the competitors and areas.

                            

 

2.8 Inflating price changes:

 

Like others company Qatar airways also changes its price inflation when its competitors changes their price.  It might be happened in the changes on competitor’s price.

 

 

2.9 Competitor's reactions to price changes:

 

It is clear when that whenever Qatar airways will offer his services in lowest rates, others companies will also set their price low. So price change in one company leads to changes others too

 

 

 

 

 

 

 

 

 

2.10 Company's responses to price changes:

 

As I have wrote above the response of the competitors clear, if Qatar airlines will reduced their price on any service or products others company will also do in same manner.

 

 

ext-�ori��d��e

1.1.2        Secondary sources of data collection. 31

4.2 Data Collection tools. 31

4.3 Subjects/Participants. 31

4.3.1 Sample size. 31

4.3.2 Sampling technique. 31

4.4 Fieldwork / data collection. 32

Data processing and Data analysis. 32

Conclusion, recommendations and limitations: 63

Conclusion, 64

a) Introduction of the student 66

 

 

         CHAPTER # 3

 

 

Competitor Analysis PIA

 

 

3.1 Introduction of PIA

 

Pakistan International Airlines Corporation is a Pakistan-based company that is principally engaged in the provision of air transport services. Other activities of the Company include provision of engineering and other allied services. The Company operates in two business segments: airlines operation and hotel operation. The airlines operation segment provides air transport and other allied services. Hotel operation segment provides accommodation and related services in Pakistan, United States and Europe. Its wholly owned subsidiaries include Sky rooms (Private) Limited and Midway House (Private) Limited. Pakistan International Airlines Corporation has a 99% interest in PIA Investments Limited.

 

Vision Mission & Values

 

CORPORATE VISION OF PIA

                      ‘To be a world class airline exceeding customer expectations through dedicated   employees

‘Committed to excellence’

 

CORPORATE MISSION

 

“As a Symbol of National Pride, We Aspire to be a Choice Airline, Operating Profitably on Modern Commercial concepts and Capable of Competing with the Best in the International as well as Domestic markets.”

 

 

VALUES

 

Customer Expectations

 

PIA is the most trusted name in the industry. The reason of its goodwill is according the expectation of their customers that PIA has fulfilled always. By providing competitive tariff, extensive care,and convenience to their valued and potential customers.’

 

Service

 

PIA aims at providing valuable and unique services to its customers. They are more personalized and courteous to their customers. The services are valuable and rare; this is the reason why customers trust PIA.

 

Innovation

 

PIA currently has a number of 43 fleets and aims at increasing this numbers to 53 by the next few years.PIA is adoptive to changes and believe in innovation that’s create new ideas and translating these ideas into action.

 

Reliability

 

PIA is the most experience airline with its service with more than 53 years. This has built in PIA has become the most reliable airline. PIA is known for its loyalty and consistency.

 

Safety

 

The most challenging responsibility of any organization is to provide complete satisfaction to its employees and customers together. This satisfaction rewards favorable and easy working conditions. The in-flight services are customers friendly and the organizational the organizational environment is also employees oriented.

 

Cohesiveness

 

 

PIA has 12 departments working in their own direction and also provides a number of services including speedex courier service, catering etc. The most impressive part is these all department and services are integrated in a cohesive way.

 

 

 

 

 

 

 

PIA’s Network

 

 

 

 

 

 

 

Domestic Network

 

 

 

 

 

 

International Network

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Hierarchy of PIA

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3.2 Marketing mix of PIA

 

 

 

 

 

Product

 

The core product of PIA is the passenger transportation. Other associated products of the national flag bearer are include the following

 

  • Cargo
  • Courier
  • Charters

 

Price

 

To meet the consumers demand and to facilitate different segments, the PIA has adopted two fare classes and occasionally introduces low fare packages also.

                       

  • Business Class
  • Economy Plus Class 
  • Economy Class

 

Place

 

 

 

 

 

 

 

Being the national flag bearer, the PIA planned to position itself to be the best of the lot. But, it’s a cruel fact that the airline has not able to place itself in a way that may have earned the desired position. This might be due to some managerial as well as structural limitations.

 

The biggest airline of the country has its presence in all of the major cities nationwide as well as globally. With a fleet of about 50 aircrafts, the airline has got enough leverage to support its portfolio and has given a wide vroom to the management to design a competitive and effective marketing strategy.

 

 

Promotion.

 

With a very small presence on the television, the airline has used the print as the main medium of advertisement. Beside Ads, the PIA  has emphasized more to promote by doing following techniques:

                       

  • Making Brand Ambassadors
  • Offering customer friendly fare packages
  • Making tactical as well as strategic alliances.

 

 

 

3.3 Market Segmentation of PIA

 

 

 

 

 

 

 

 

 

 

 

 

Demographic Segmentation of PIA:

 

  • Income Segmentation
  • Occupation Segmentation

 

 

Geographic Segmentation

 

 

In this segmentation PIA focuses both on segments domestic and international

 

 

Behavioral Segmentation

 

  • Occasion Segmentation.

 

  • Hajj’s Occasion.
  • Eid’s Occasion.
  • New Years’ Occasion.

 

  • Loyalty Status

 

 

Psychographic Segmentation of PIA

 

  • Social Class

 

  • Tourists
  • Religious Travels
  • Pakistani Expatriates

 

The existing market segmentation strategy of PIA is reasonable enough because it covers all necessary parameters that are to be focused in doing market segmentation for Airline Company.

 

 

 

 

3.4 Target Market Of PIA

 

 

From the Demographic Segmentation, PIA is targeting the income and occupation oriented people. The classification of both categories is as follow.

 

  • Income Segmentation

 

From income segmentation of PIA, those who falls under the category of upper class and upper middle class.

 

  • Occupation Segmentation

 

From occupation Segmentation that PIA is taking in to account, there are two main sub heads of working class and business class. The working class includes all those who are working as an employee inside and outside the country. In business class all those people are included who are having business.

           

From the Geographic Segmentation of PIA. All the audience from the domestic and international regions are included. In domestic people within the country are included and people residing outside Pakistan.

 

From the Behavioral Segmentation PIA‘s target audience is categories as follow.

 

In the occasion based market segmentation of PIA.

 

  • Hajj’s Occasion.

 

When Hajj operation in going all those people flying from different cities of Pakistan to Saudi Arabia for the performance of Hajj. 

 

  • Eid’s Occasion.

 

When Eid occasions are near people within the cities and outside the country move to their homes for having Eid Occasion together with family.

 

  • New Years’ Occasion.

Now people prefer to have New Year with their family that’s why all those people coming back to Pakistan from different countries or moving outside Pakistan to different countries and also all those people moving within the country are targeted over here.

 

  • Loyalty Status.

 

PIA gives different benefits to the fliers. But all those who travel a lot get the benefit of frequent fliers which carries few discount rates on the tickets. To such audience PIA not only gives the discount facility but also the facility of pick and drop to them.

 

From the Psychographic Segmentation of PIA, the target audience of PIA will be the following.

 

  • Social Class

 

In Social Class PIA targets the tourists, religious travelers and Pakistani Expatriates.

 

  • Tourists

 

All the tourists from different regions of the country or from different countries come to Pakistan for tourism purpose or go outside the country. Because PIA is having highest rate of linking the remotes areas of Pakistan.

 

  • Religious Travels

 

All the religious travelers for example people going for Hajj etc are targets over here.

 

  • Pakistani Expatriates

 

As PIA is a national flag carrier airline that’s why people residing outside the country feel a unique sort of feeling  to get into the National Airline. PIA is not just and Airline but also acts as the ambassador of Pakistan in the whole world. 

 

 

 

 

 

3.5 Product mix pricing strategies

 

PIA is offer following price strategies to keep the consumers happy

 

Premium, PIA use a high price where there is uniqueness’ about the product or services such high prices are charge for luxuries

 

Cheep value pricing. This approach is used where external factors such a recession or increased competitor forces companies to provide products and services to retain the sales. So PIA also adopting these strategies to retain the maximum consumers

 

 

3.6 Pricing Objectives

 

Like Qatar Airways PIA have also set their price objectives to achieve the consumer’s expectation as well as generating revenue, improve the quality of services and retain the consumers towards his services

 

3.7 Price changes

 

 

PIA also offers different price strategies according to areas. PIA set the price according to different segment.  So price adjustment is according to geographically bases and depends on company service.

 

3.8 Inflating price changes:

 

Like others company PIA also changes its price inflation when its competitors change their price.  It might be happened in the changes on competitor’s price.

 

 

3.9 Competitor's reactions to price changes:

 

 

 It is clear when that whenever PIA will offer his services in lowest rates, others companies will also set their price low. So price change in one company leads to changes others too 

CHAPTER # 4:

 

 

Research Methodology

 

4.1 Data Collection Sources

This project surrounds comparison of price strategies regarding two same services provider companies. Data for the project can collect in the course of Primary and Secondary Sources.

 

1.1.1    Primary sources

 

Primary data was collect from the both given companies consumers by conducted survey through offering them questionnaires to fill up

 

 

1.1.2    Secondary sources of data collection

 

Secondary data collection sources are data which already used exist on some subject from a preceding researcher’s worked on the Pricing Strategies. Occasionally this data can be willingly used and assumed for use inside a known range. The secondary data collections sources are used in this project are the following: 

 

 

  • Pricing Documents used for of Airlines
  • Annual Report  (PIA and Qatar Airways)
  • Airline segment literature
  • Tariff Rules of Airlines

 

4.2 Data Collection tools

 

For data collection, questionnaires were used as primary tool for data collection from the both companies’ consumers. In the questionnaires, close ended question was used to know the consumers interest

 

4.3 Subjects/Participants

 

Consumers of both Companies were the respondents of this study.

 

4.3.1 Sample size

The sample size were 100 consumers of both companies

 

4.3.2 Sampling technique

 

 Convenience sampling was used to collect data from the both companies

 

 

 

4.4 Fieldwork / data collection

 

The working of this project is performed by me solely as it requires a lot of time and effort. The chief fraction of the working involves collecting data from the main employees of the airlines through the questionnaire. For this function, I have to set appointment visiting to franchise, private agents offices and ticketing offices of PIA and Qatar Airways. Staffs Employees and agents can provide concise information concerning the questionnaire. The customers would be given 10 minutes to respond the queries. The interviews for data collection would conduct by my side and would necessitate congregation with the decision makers for the both two airlines companies. Even though, the researcher realizes as it is not probable to precisely confine the distinctiveness of the whole population of surveying the customers of a single place, however the concept is  pursued at Lahore grants a international scene where population from all over the nation, particularly wealthy side of population who love to travel though airlines, reside.

CHAPTER # 5

 

Data processing and Data analysis



 

 

Which Airline you are using for traveling?

 

 

 

Option

Description

Frequency

Percentage

Accumulative Frequency

a

Qatar airways

40

40

40

b

PIA

45

45

85

c

If others

15

15

100

Total

 

100

100

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Analysis

 

 

The above stated subject, regarding to percentage  of the both airlines showing that more people are using PIA as compare to Qatar airways and others. Its show that 45% people are using PIA,40% are using Qatar airways and only 15% are using other flights.

 

 

 

From how many years you are using selected companies services?

 

 

 

 

 

Qatar Airways

 

 

Option

Description

Frequency

Percentage

Cumulative frequency

A

1-years

12

30

12

b

2-years

16

40

28

c

3-years

7

17.5

35

d

4-years

1

2.5

36

e

more then 4 years

4

10

40

Total

 

40

100

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Analysis

 

 

 

According to above graph 30 % passengers are using Qatar airways from 1 year., 40% are using from two years, 17.5% are using from 3 years, 2.5 % are using from 4 years, 10% passenger are using more then 4 years.

 

 

 

 

 

 

 

 

 

PIA

 

 

Option

Description

Frequency

Percentage

Cumulative frequency

A

1-years

20

44.44444444

12

b

2-years

14

31.11111111

34

c

3-years

7

15.55555556

41

d

4-years

1

2.222222222

42

e

more then 4 years

3

6.666666667

45

Total

 

45

100

 

 

 

 

 

 

Analysis

 

 

According to above graph 44.44 % passengers are using PIA from 1 year., 31.11% are using from two years, 15.55% are using from 3 years, 2.22 % are using from 4 years, 6.67% passenger are using more then 4 years.

 

 

 

The company does not provide complete details about the pricing in ads?.

 

 

 

 

 

 

Qatar Airways

 

 

Option

Description

Frequency

Percentage

Cumulative frequency

A

Strongly Agree

18

45

18

b

Agree

12

30

30

c

Neutral

2

5

32

d

Disagree

3

7.5

35

e

Strongly Disagree

5

12.5

40

Total

 

40

100

 

 

 

 

 

 

 

 

 

 

 

 

 

Analysis

 

The above defined subject of percentage explains the low services of Qatar airways regarding informing customer about complete pricing in ads. Most passengers are strongly agreed that Qatar airways do not provide complete details about pricing in ads. According to above graph 45 % passengers strongly agree that Qatar airways does not provide complete details about pricing in adds, 30% are agree about not providing complete details, 5% are neutral, 7.5% are Not satisfy with the pricing detail in adds, 12.5% passenger are strongly disagree with that Qatar airways do not provide complete details about pricing in adds.

 

 

 

 

 

 

 

 

 

 

PIA

 

 

Option

Description

Frequency

Percentage

Cumulative frequency

A

Strongly Agree

20

44.4444444

20

b

Agree

11

24.4444444

31

c

Neutral

6

13.3333333

37

d

Disagree

3

6.66666667

40

e

Strongly Disagree

5

11.1111111

45

Total

 

45

100

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Analysis

 

The above defined subject of percentage explains the low services of PIA regarding informing customer about complete pricing in ads. Same as Qatar airways most passengers are strongly agreed that PIA do not provide complete details about pricing in ads. According to above graph 44 % passengers strongly agree that PIA does not provide complete details about pricing in adds, 24% are agree about not providing complete details, 13% are neutral, 6% are satisfy with the pricing detail in adds, 5% passenger are strongly disagree with that PIA does not provide complete details about pricing in adds.

 

 

 

 

 

 

The company truly claims about offering lowest price of your selected brand in his ad.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Qatar Airways

 

 

Option

Description

Frequency

Percentage

Cumulative frequency

A

Strongly Agree

14

35

14

b

Agree

8

20

22

c

Neutral

6

15

28

d

Disagree

4

10

32

e

Strongly Disagree

8

20

40

Total

 

40

100

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Analysis

 

 

In the above condition, Percentage describes that mostly passengers of Qatar airways strongly agree that Qatar airways truly claims about offering lowest price in ads. We could see in the graph that 35 % passenger were strongly agree to this statement, 20% passengers were agree with this statement, 15% are neutral, 10% were disagree with this statement and 20% strongly disagree  that Qatar airways truly claims about offering lowest price in ads.

 

 

 

 

 

 

 

 

PIA

 

 

Option

Description

Frequency

Percentage

Cumulative frequency

A

Strongly Agree

16

35.5555556

16

b

Agree

8

17.7777778

24

c

Neutral

10

22.2222222

34

d

Disagree

6

13.3333333

40

e

Strongly Disagree

5

11.1111111

45

Total

 

45

100

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Analysis

 

 

In the above condition, Percentage describes that most passengers of PIA strongly agree that PIA truly claims about offering lowest price in ads. We could see in the graph that 35.55 % passenger were strongly agree to this statement, 17.77% passengers were agree with this statement, 22.22% were neutral, 13.33% were disagree with this statement and 11.11% strongly disagree  that PIA truly claims about offering lowest price in ads.

 

 

 

In general, do you feel that tickets prices are?

 

 

 

 

 

Qatar Airways

 

 

Option

Description

Frequency

Percentage

Cumulative frequency

A

Much too high

22

55

22

b

Somewhat high

8

20

30

c

About right

4

10

34

d

Somewhat low

5

12.5

39

e

Much too low

1

2.5

40

Total

 

40

100

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Analysis

 

Qatar Airway is 5 stars Airline and they are charging relatively high prices. We could see in the graph that 55 % passenger thinks that Qatar airways prices is much too high, 20% passengers thinks that price is some what high, 10% passengers thinks that price is fine and they are happy with it, 12.5 % thinks that price is somewhat low and only 2.5 % thinks that price is much to low.

 

 

 

 

 

 

PIA

 

 

Option

Description

Frequency

Percentage

Cumulative frequency

A

Much too high

18

40

18

b

Somewhat high

10

22.2222222

28

c

About right

6

13.3333333

34

d

Somewhat low

3

6.66666667

37

e

Much too low

8

17.7777778

45

Total

 

45

100

 

 

 

 

 

 

 

 

 

 

Analysis

 

PIA is 3 stars Airline. We could see in the graph that 40 % passenger thinks that PIA prices is much too high Which is less as compare to Qatar airline, 22% passengers thinks that price is some what high, 13% passengers thinks that price is fine and they are happy with it, 6.67 % thinks that price is somewhat low and 17.77 % thinks that price is much to low, they feel it so because they compare price with Qatar

 

 

 

 

 

Would pay a bit more for environmentally efficient product and service

 

 

 

 

 

 

Qatar Airways

 

 

Option

Description

Frequency

Percentage

Cumulative frequency

A

Strongly Agree

20

50

20

b

Agree

7

17.5

27

c

Neutral

9

22.5

36

d

Disagree

3

7.5

39

e

Strongly Disagree

1

2.5

40

Total

 

40

100

 

 

 

 

 

 

Analysis

 

In the above state, percentage represents that 50% passenger of Qatar airways are ready to pay a bit more for environmentally efficient product and service. According to above graph we could see that 50 % passengers were strongly agree to pay bit for environment friendly services. 17.5% passengers were agree with this statement, 22.5% were neutral, 7.5% were disagree with this statement and only 2.5% strongly disagree  to pay for environment friendly services of Qatar airways.

 

 

 

 

PIA

 

 

Option

Description

Frequency

Percentage

Cumulative frequency

A

Strongly Agree

13

28.8888889

13

b

Agree

18

40

31

c

Neutral

7

15.5555556

38

d

Disagree

2

4.44444444

40

e

Strongly Disagree

5

11.1111111

45

Total

 

45

100

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Analysis

 

In the above state, percentage represents only 28.88% passenger of PIA are ready to pay a bit more for environmentally efficient product and service. According to above graph we could see that 28.88 % passengers were strongly agree to pay bit for environment friendly services. 40% passengers were agree with this statement, 15.55% were neutral, 4.44% were disagree with this statement and only 11.11% strongly disagree  to pay for environment friendly services of PIA.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I will select another brand if my brand is not available in given price range

 

 

 

 

 

Qatar Airways

 

 

Option

Description

Frequency

Percentage

Cumulative frequency

A

Strongly Agree

11

27.5

11

b

Agree

16

40

27

c

Neutral

4

10

31

d

Disagree

3

7.5

34

e

Strongly Disagree

6

15

40

Total

 

40

100

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Analysis

 

In the above given percentage shows passengers brand changing behaviors, we could see in graph that  27.5 % passengers were strongly agree that they will change their brand if price is above their purchasing power. 40 % passengers were agree with this statement, 10% were neutral, 7.5% were disagree with this statement and only 15% strongly disagree  with this statement and ready to pay more price but will not change their brand.

 

 

 

 

 

PIA

 

 

Option

Description

Frequency

Percentage

Cumulative frequency

A

Strongly Agree

18

40

18

b

Agree

11

24.4444444

29

c

Neutral

5

11.1111111

34

d

Disagree

6

13.3333333

40

e

Strongly Disagree

5

11.1111111

45

Total

 

45

100

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Analysis

 

In the above given percentage shows passengers brand changing behaviors, we could see in graph all passengers strongly agree with this statement, they are not ready to purchase ticket of PIA if price is not their range. According to graph 40 % passengers were strongly agree that they will change their brand if price is above their purchasing power. 24.4 % passengers were agree with this statement, 11.11% were neutral, 13.33% were disagree with this statement and only 11% strongly disagree  with this statement and ready to pay more price but will not change their brand.

 

 

 

Thinking of similar products and service offered by other companies, how would you compare our product prices to theirs?

 

 

 

 

Qatar Airways

 

 

Option

Description

Frequency

Percentage

Cumulative frequency

A

Excellent

9

22.5

9

b

Good

13

32.5

22

c

Average

8

20

30

d

Poor

6

15

36

e

Very Poor

4

10

40

Total

 

40

100

 

 

 

 

 

 

 

Analysis

 

This given above percentage shows that passengers of Qatar airways think that Qatar airway similar price and services are excellent as compare to other companies. According to graph 22.5 % passengers were strongly agree that services and price is excellent as compare to other airline. 32.5 % passengers thinks that products price is good as compare to other airlines, 20 % take it as average, 15% takes product price as poor only 10% thinks that Qatar airways product price is very poor as compare to others.

 

 

 

 

 

 

PIA

 

 

Option

Description

Frequency

Percentage

Cumulative frequency

A

Excellent

7

15.5555556

7

b

Good

9

20

16

c

Average

15

33.3333333

31

d

Poor

8

17.7777778

39

e

Very Poor

6

13.3333333

45

Total

 

45

100

 

 

 

 

 

 

 

 

Analysis

 

This given above percentage shows that most passengers of PIA thinks that product price of PIA as compare to other airline is average. According to graph 15.55 % passengers takes  price as excellent as compare to other airline. 20 % passengers thinks that products price is good as compare to other airlines, 33.33 % take it as average, 17.77% takes product price as poor only 13.33% thinks that PIA  product price is very poor as compare to others.

 

 

 

 

 

 How do you rate your company products and services?

 

 

 

 

 

Qatar Airways

 

 

Option

Description

Frequency

Percentage

Cumulative frequency

Quality

Excellent

16

40

15

Style

Good

10

25

26

Pricing

Excellent

14

35

40

Total

 

40

100

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Analysis

 

As Qatar airway is 5 stars airlines. Their product and services are excellent which we can see in graph as well, According to graph 40 % passengers take quality as excellent. 25 % passengers’ takes style as good.35% satisfied with price and take it as excellent.

 

 

 

 

 

PIA

 

 

Option

Description

Frequency

Percentage

Cumulative frequency

Quality

Good

14

31.1111111

14

Style

average

20

44.4444444

34

Pricing

Good

11

24.4444444

45

Total

 

45

100

 

 

 

 

 

 

 

 

Analysis

 

As PIA is 3 stars airlines. Their product and services are mostly average., According to graph 31.11 % passengers take quality as good. 44.44 % passengers’ takes style as average.35% thinks that price is good.

 

 

 

 

 

 

 

 

 

In your opinion tickets rates of your selected brand are?

 

 

 

Qatar Airways

 

 

Option

Description

Frequency

Percentage

Cumulative frequency

A

Excellent

17

42.5

17

b

Good

12

30

29

c

Average

8

20

37

d

Poor

2

5

39

e

Very Poor

1

2.5

40

Total

 

40

100

 

 

Analysis

Concerning query of ticket rates of Qatar airways, a lot number of passengers thinks ticket price is excellent. According to graph 42.5 % passengers takes ticket price as excellent. 30 % passengers thinks that ticket price is good, 20 % take it as average, 5% takes ticket price as poor and only 2.5 % thinks that Qatar airways ticket price is very poor.

 

 

 

 

 

 

PIA

 

 

Option

Description

Frequency

Percentage

Cumulative frequency

A

Excellent

10

22.2222222

7

b

Good

19

42.2222222

29

c

Average

8

17.7777778

37

d

Poor

5

11.1111111

42

e

Very Poor

3

6.66666667

45

Total

 

45

100

 

 

 

Analysis

Concerning query of ticket rates of PIA, few passengers thinks ticket price is excellent, most passengers takes ticket price as good. According to graph 22.22 % passengers takes ticket price as excellent. 42.55 % passengers thinks that ticket price is good, 17.77 % take it as average, 11.11% takes ticket price as poor and only 6.66 % thinks that PIA ticket price is very poor.

 

 

 

 

 

I will not purchase the tickets if the prices would increase.

 

 

 

Qatar Airways

 

 

Option

Description

Frequency

Percentage

Cumulative frequency

A

Strongly Agree

16

40

16

b

Agree

13

32.5

29

c

Neutral

5

12.5

34

d

Disagree

2

5

36

e

Strongly Disagree

4

10

40

Total

 

40

100

 

 

 

 

 

Analysis

 

Above condition, percentage explains that a large number of passengers of Qatar Airways are not ready to use Qatar airways if the ticket price would increase. According to graph 40 % passengers were strongly agree that they will not use service if the price is increased. 32.5 % passengers were agree with this statement, 12.5% were neutral, 5% were disagree with this statement and only 10% strongly disagree  with this statement and ready to pay more price.

 

 

 

 

 

 

 

PIA

 

 

Option

Description

Frequency

Percentage

Cumulative frequency

A

Strongly Agree

20

44.4444444

20

b

Agree

10

22.2222222

30

c

Neutral

7

15.5555556

37

d

Disagree

5

11.1111111

42

e

Strongly Disagree

3

6.66666667

45

Total

 

45

100

 

 

 

 

 

 

 

 

 

 

 

 

Analysis

 

Above condition, percentage explains that same  like Qatar Airways, PIA Passengers are also not ready to use PIA services  if the ticket price would increase. According to graph 44.44 % passengers were strongly agree that they will not use service if the price is increased. 22.22 % passengers were agree with this statement, 15.55% were neutral, 11.11% were disagree with this statement and only 6.66% strongly disagree  with this statement and ready to pay more price.

 

 

 

 

 

Do you agree that your selected companies set its price according to consumers desired?

 

 

 

 

 

Qatar Airways

 

 

Option

Description

Frequency

Percentage

Cumulative frequency

A

Strongly Agree

20

50

20

b

Agree

10

25

30

c

Neutral

7

17.5

37

d

Disagree

1

2.5

38

e

Strongly Disagree

2

5

40

Total

 

40

100

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Analysis

 

Regarding inquiry of setting price according to consumers desired, almost half passenger of Qatar airways strongly agree with it. According to graph 50 % passengers were strongly agree that Qatar airways set price according to passenger desired. 25 % passengers were agree with this statement, 17.5% were neutral, 2.5% were disagree with this statement and only 5% strongly disagree  with this statement that Qatar airways set price according to passengers desired.

 

 

 

 

 

 

 

PIA

 

 

Option

Description

Frequency

Percentage

Cumulative frequency

A

Strongly Agree

25

55.5555556

25

b

Agree

12

26.6666667

37

c

Neutral

6

13.3333333

43

d

Disagree

1

2.22222222

44

e

Strongly Disagree

1

2.22222222

45

Total

 

45

100

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Analysis

 

Regarding inquiry of setting price according to consumers desired, percentage of PIA passengers is more as compare to Qatar airways who strongly agree with it. According to graph 55.55 % passengers were strongly agree that PIA set price according to passenger desired. 26.66 % passengers were agree with this statement, 13.33% were neutral, 2.22% were disagree with this statement and  2.22% strongly disagree  with this statement that PIA set price according to passengers desired.

 

 

 

 

Do you satisfy with company product and service price?

 

 

 

 

Qatar Airways

 

 

Option

Description

Frequency

Percentage

Cumulative frequency

A

Extremely satisfied

18

45

18

b

Satisfied

12

30

30

c

Neutral

6

15

36

d

Not satisfied nor Dissatisfied

2

5

38

e

Extremely dissatisfied

2

5

40

Total

 

40

100

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Analysis

 

Percentage represents the cheerful conclusion of Qatar Airways.  According to graph 45 % passengers were extremely satisfied with Qatar airways product and services price. 30 % passengers were satisfied with this statement, 15% were neutral, 5% were Not satisfied with this statement and also 5%  were Extremely dissatisfied with this statement.

 

 

 

 

 

 

PIA

 

 

Option

Description

Frequency

Percentage

Cumulative frequency

A

Extremely satisfied

12

26.6666667

12

b

Satisfied

8

17.7777778

20

c

Neutral

12

26.6666667

32

d

Not satisfied nor Dissatisfied

6

13.3333333

38

e

Extremely dissatisfied

7

15.5555556

45

Total

 

45

100

 

 

 

 

 

 

 

 

 

 

 

Analysis

 

In the above state, percentage represents that passengers of PIA are not pleased of its product and services price. According to graph 12 % passengers were extremely satisfied with PIA product and services price. 8 % passengers were satisfied with this statement, 12% were neutral, 13.55% were Not satisfied with this statement and also 15.555%  were Extremely dissatisfied with this statement.

 

 

 

 

 

Section III

(Personal Information)

Name: _________________________

 

 

 

Q: Your gender

 

 

 

 

Gender

 

 

Option

Description

Frequency

Percentage

Accumulative Frequency

a

Male

38

95

38

b

Female

2

5

40

Total

 

40

100

 

 

 

 

 

PIA

 

 

Option

Description

Frequency

Percentage

Accumulative Frequency

a

Male

28

62.22222222

28

b

Female

17

37.77777778

45

Total

 

45

100

 

 

 

 

 

 

 

 

Your age:

 

 

 

Qatar Airways

 

 

Option

Description

Frequency

Percentage

Cumulative frequency

A

Less then 20 years

4

10

4

b

20 to 30 years

8

20

12

c

30 to 40 years

13

32.5

25

d

40 to 50 years

9

22.5

34

e

More then 50 years

6

15

40

Total

 

40

100

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PIA

 

 

Option

Description

Frequency

Percentage

Cumulative frequency

A

Less then 20 years

5

11.1111111

5

b

20 to 30 years

14

31.1111111

19

c

30 to 40 years

6

13.3333333

25

d

40 to 50 years

12

26.6666667

37

e

More then 50 years

8

17.7777778

45

Total

 

45

100

 

 

 

 

 

 

 

 

 

 

 

 

Your education:

 

 

 

 

Qatar Airways

 

 

Option

Description

Frequency

Percentage

Cumulative frequency

A

Matriculation

2

5

2

b

Intermediate

5

12.5

7

c

Graduation

14

35

21

d

Master and above

19

47.5

40

Total

 

40

100

 

 

 

 

 

 

 

 

 

 

 

 

PIA

 

 

Option

Description

Frequency

Percentage

Cumulative frequency

A

Matriculation

4

8.88888889

4

b

Intermediate

8

17.7777778

12

c

Graduation

12

26.6666667

24

d

Master and above

21

46.6666667

45

Total

 

45

100

 

 

 

 

 

 

 

 

 

 

 

 

 

Monthly spending

 

 

 

 

Qatar Airways

 

 

Option

Description

Frequency

Percentage

Cumulative frequency

A

Less then 1000

0

0

0

b

1000 to 2000

0

0

0

c

2000 to 3000

0

0

0

 

3000 to 4000

0

 

0

d

more then 4000

40

100

40

Total

 

40

100

 

 

 

 

 

 

 

 

 

 

 

 

PIA

 

 

Option

Description

Frequency

Percentage

Cumulative frequency

A

Less then 1000

0

0

0

b

1000 to 2000

0

0

0

c

2000 to 3000

0

0

0

d

3000 to 4000

0

0

0

e

more then 4000

45

100

45

Total

 

45

100

 

 

 

 

 

 

Summary

 

The study comparison of pricing strategies has been conducted between two companies on Qatar Airways and PIA. The main objectives of this study were to find out the present price strategies. Secondary aim for find out the consumer’s perception towards both companies price strategy.  As you have seen for all these objectives, data was collected from the both consumers by offering them Questionnaires to fill up; hence almost primary data have been used to find out the mentioned objectives. A non-probability sampling technique (Convenience) was use to gather data from the consumers.

 

For the sake of achieving given objectives the study have done percentage analysis to measures the pricing strategy of both companies as well as consumer’s perception towards both companies pricing strategy. In data analysis portion you can see here we have presented my data in tabulation form where you can easily see the every respondent’s response to our each questions.  For better understanding these frequency table are presenting Frequency, percentage, and Accumulative Percentage, here you can measure and know the respondents response to every question. On the other hand the study has also presented these data in graph.  Data have presented in comparison method to enhance the reader’s knowledge about in which companies have effective pricing strategy. We have achieved our objectives by conducting Percentage analysis of both companies

 

 

 

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