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LIST OF TOPICS FOR FINAL PROJECT
• Consumer perception regarding in-store environment: A comparative study of
two mega stores A & B.
• Consumer perception with respect to product purchase decision: A comparative
study of brand A, brand B (from the same product line).
• Consumer perception with respect to Perceived Quality and Brand Association: A
comparative study of brand A & brand B.
• Consumer perception with respect to Brand Awareness and Brand Loyalty: A
comparative study of brand A & brand B.
• Comparison of Brand loyalty and Customer satisfaction of Brand A & Brand B.
• Comparison of Perceived quality and Store image of hyper markets.


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