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To make students explore and study the concept of product placement.
Students will be able to understand the effectiveness of promotional efforts such as product placement.
By definition, when a company pays to have verbal or visual brand exposure in a movie or television program, it’s called product placement.
For further detail about product placement, please visit the following link:
Important point to consider:
These links are given just to read and clarify your concept. Any material used or copied from these links will result in zero marks.
Now a day, the beverage companies often use the product placement strategy by getting their products (cola and other soft drinks) placed in movies or intervals in cinema. It has been observed this contemporary technique works effective and results in incremental sales. Suppose you are the marketing manager of “Sting- an energy drink.” You have to make a decision whether to include the product placement in your communication efforts or simply rely on the conventional advertising.
Point of Discussion:
In your opinion what added benefits can be reaped by placing Sting in movie or intervals in cinema other than running an ad on TV? Provide at least five supporting argument. (5 marks)
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Please Discuss here about this GDB.Thanks
Our main purpose here discussion not just Solution
We are here with you hands in hands to facilitate your learning and do not appreciate the idea of copying or replicating solutions.
Koi solution bh to de iska :/
Es semester mein tu admin b lift ni karwa rahy..
Someone upload solve gdb