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Advertising and Promotion (MKT621) Fall, 2014 Graded Discussion Board No.2 Due Date: 06 February, 2015 Total Marks: 05

NOTE: There is no grace period in case of GDB

 

Topic:

Product placement

Learning objective:

To make students explore and study the concept of product placement.

Learning outcome:

Students will be able to understand the effectiveness of promotional efforts such as product placement.

Conceptual note:

By definition, when a company pays to have verbal or visual brand exposure in a movie or television program, it’s called product placement.

For further detail about product placement, please visit the following link:

http://money.howstuffworks.com/product-placement1.htm

http://www.businessdictionary.com/definition/product-placement.html

Important point to consider:

These links are given just to read and clarify your concept. Any material used or copied from these links will result in zero marks.

Case:

Now a day, the beverage companies often use the product placement strategy by getting their products (cola and other soft drinks) placed in movies or intervals in cinema. It has been observed this contemporary technique works effective and results in incremental sales. Suppose you are the marketing manager of “Sting- an energy drink.” You have to make a decision whether to include the product placement in your communication efforts or simply rely on the conventional advertising.

Point of Discussion:

In your opinion what added benefits can be reaped by placing Sting in movie or intervals in cinema other than running an ad on TV? Provide at least five supporting argument. (5 marks)

 

 

Student’s Guide

 

  1. Keep your discussion with the mentioned scenario and irrelevant answers and material will not be graded. 
  2. Be careful from those blogs who are promoting cheating culture among our students and killing their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as zero. Similarly any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage your grades.

Note:

 

For acquiring the relevant knowledge, do not rely only on handouts but also watch the course video lectures and read additional material available online or in any other mode.

 

Important Instructions:

 

  • Your discussion must be based on logical facts.
  • The GDB will open and close on above specified date and time. Please note that no grace day or extra time will be given for posting comments on GDB.
  • Use the font style “Times New Roman” and font size “12”.
  • Your answer should be relevant to the topic i.e. clear and concise.
  • Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course.
  • Books, websites and other reading material may be consulted before posting your comments; but copying or reproducing the text from books, websites and other reading materials is strictly prohibited. Such comments will be marked as Zero (0) even if you provide references.
  • You should post your answer on the Graded Discussion Board (GDB), not on the Moderated Discussion Board (MDB). Both will run parallel to each other during the time specified above. Therefore, due care will be needed.
  • Obnoxious or ignoble answer should be strictly avoided.
  • You cannot participate in the discussion after the due date via email.
  • Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of GDB is over.
  • For planning your semester activities in an organized manner, you are advised to view schedule of upcoming Assignments, Quizzes and GDBs in the overview tab of the course website on VU-LMS.

 

Note related to load shedding: Please be proactive

 

Dear students!

 

As you know that Post Mid-Term semester activities have started and load shedding problem is also prevailing in our country. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments, quizzes or GDBs.

 

 

Good Luck

 

 

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Replies to This Discussion

Please Discuss here about this GDB.Thanks

Our main purpose here discussion not just Solution

We are here with you hands in hands to facilitate your learning and do not appreciate the idea of copying or replicating solutions.

Koi solution bh to de iska :/

Es semester mein tu admin b lift ni karwa rahy..

Someone upload solve gdb

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