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Advertising & Promotion (MKT621) - Fall, 2016 - Graded Discussion Board No. 1 - Due Date: November 22, 2016.

Topic: “Classification of Advertisements”

Learning objectives:


The core objective of this activity is to acquaint students with the most recent times advertising and promotion tactics.


Learning Outcomes:


After attempting this GDB,students’vision shall be broadened in terms of creating innovative and distinguished advertisements. This activity will also enhance the creative skills of students to think out of the box.




Ogilvyis a renowned beverage company in Brazil.In order to promote one of its famous drinkbrand “Glacial”,Ogilvy came up with thebrilliant idea in a country by printing super innovative magazine ad that can be used to chill the bottle fast. The only thing a reader had to do is to pour water on the ad, wrap the bottle in the ad, put in the fridge and then enjoy a cold beverage in a lesser time. The trick was in the paper used that contains salt particles that reduce the freezing point of water. Glacial, Ogilvy and many other Brazilian agencies demonstrate the potential of print advertising. If you’ve ever wanted to speed up the beverage-cooling process, you will understand the magnetism of this print ad from Glacial.


Point of discussion:


Do you think such super creative magazine ad could equally benefit beverage companies operating in Pakistan? Support your point of view with logical reasons, considering the culture and conditions of Pakistani market.

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