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Aidia required for 1st assignment due date 02.02.2017

The Case:
Air Blue is a nation-wide renowned airline not only because of its competitive and pocket
friendly air fares but also because of its on-time flight operations, customer relationship
management practices, and a very comfortable journey towards the destinations. The recent PIA
incidence has taken place because of the technical fault in the engine and a very out dated
aircraft. Within two days of this incidence Air Blue has floated a flyer via email among all of its
loyal customers to take them in confidence for future perspectives, so that they may continue to
prefer Air Blue for travelling by air. Given below is the image of that flyer in which we can
clearly see the types, registration numbers, manufacturing dates, and ages of the aircrafts
respectively; this indeed shows the enthusiasm of Air Blue toward its faithful customers.
After reading above scenario and watching the flyer floated by Air Blue to all of its customers;
you are required to answer given questions:
1. Being the student of Advertising and Promotion how would you comment on the
opportunity which Air blue had availed to grab the customers of PIA after the sad
incidence of plane crash? Provide a complete analysis.
2. What benefits do you think Air Blue can achieve by using flyers?

*Hint: Discuss the answer with reference to different advertising campaign adopted by Air Blue
in order to take its loyal customers in confidence.

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