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Yesterday was my paper of Advertising and Promotion. The paper was very easy. Total there were 23 questions, out of which 18 were mcq's, mostly from the file uploaded by Faheem bhai. Two questions of three marks
1-How internet has affected the magazines (3) marks
2- Develop Innovation-Adoption model (3) marks.....page 39 of hand outs
Three questions of 5 marks
1-Characteristics of copy writer (5) marks
2- A scenario was given and SWOT ANALYSIS was to be identified that what are the strengths,weaknesses, opportunites and threats? (5) marks
3- if you are the manager in finance department of an advertising company, how will you help your customers? (5) marks.
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