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MKT 621 ALL Current Mid Term Papers Spring 2015 & Past Mid Term Papers at One Place from 20 June 2015 ~ 01 July 2015

All Current Mid Term Papers Spring 2015

From (20 June , 2015 to 1 July 2015 )


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Yesterday was my paper of Advertising and Promotion. The paper was very easy. Total there were 23 questions, out of which 18 were mcq's, mostly from the file uploaded by Faheem bhai. Two questions of three marks

1-How internet has affected the magazines (3) marks

2- Develop Innovation-Adoption model (3) marks.....page 39 of hand outs

Three questions of 5 marks

1-Characteristics of copy writer (5) marks

2- A scenario was given and SWOT ANALYSIS was to be identified that what are the strengths,weaknesses, opportunites and threats? (5) marks

3- if you are the manager in finance department of an advertising company, how will you  help your customers? (5) marks. 

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