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MKT621-Advertising and Promotion GDB#1 Fall 2014 Due Date 19 - Nov to Nov-20 2014 Solution and Discussion

Advertising and Promotion (MKT621) Fall, 2014

Graded Discussion Board No. 1

Due Date: 20 November, 2014

Total Marks: 05

NOTE: There is no grace period in case of GDB

Objective of GDB

The objective of this activity is to make students familiar with the effects of advertising.

Learning Outcomes

After solving this assignment, students will be able to:

• Understand different perspectives on advertising and will be able to establish a proper stance on advertising effects on consumers and products.


A common criticism on advertising is that it increases the prices consumers pay for products and services. Consumer advocates consider advertising an expense. The proponents of advertising believe that advertising lowers the cost of information about the quality of product. Being a student of advertising and as a common person exposed to advertising and its effect, Analyze both views related to advertising and discuss your view point about the positive or negative effects of advertising? (5 Marks)


(Provide at least five points to support it)

Student’s Guide

1. Keep your discussion with the mentioned scenario and irrelevant answers and material will not be graded.

2. Be careful from those blogs who are promoting cheating culture among our students and killing their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as zero. Similarly any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage your grades.


For acquiring the relevant knowledge, do not rely only on handouts but also watch the course video lectures and read additional material available online or in any other mode.

Important Instructions:

o Your discussion must be based on logical facts.

o The GDB will open and close on above specified date and time. Please note that no grace day or extra time will be given for posting comments on GDB.

o Use the font style “Times New Roman” and font size “12”.

o Your answer should be relevant to the topic i.e. clear and concise.

o Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course.

o Books, websites and other reading material may be consulted before posting your comments; but copying or reproducing the text from books, websites and other reading materials is strictly prohibited. Such comments will be marked as Zero (0) even if you provide references.

o You should post your answer on the Graded Discussion Board (GDB), not on the Moderated Discussion Board (MDB). Both will run parallel to each other during the time specified above. Therefore, due care will be needed.

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o Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of GDB is over.

o For planning your semester activities in an organized manner, you are advised to view schedule of upcoming Assignments, Quizzes and GDBs in the overview tab of the course website on VU-LMS.

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Replies to This Discussion

hai koi idea solution ?

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yahan hay tassawer


I think there are not so many students in Marketing specialization:,(

Positive & Negative Effects of Advertising:

As any business owner who's ever watched "Mad Men" knows, advertising is designed to change consumers' behavior and attitudes. These changes don't always have the intended effect, though, and changes in consumer behavior can yield both positive and negative consequences for advertisers.

  1. Increased Business

    • Most businesses advertise to increase their customer base and profits. The obvious positive outcome is that your business makes more money and can keep up with increased demand. A wildly successful advertising campaign isn't always a net benefit, though. If you don't have enough employees or sufficient supplies, a sudden uptick in business could yield unhappy customers and an increase in expenses as you hustle to produce.

    Public Images Changes

    • Advertising can change your public image. A commercial that apologizes for a mistake in the right way might encourage angry customers to come back, while one that sidesteps blame or responsibility could make the situation worse. Advertising campaigns that push hot-button political issues can lose you business, and some advertising decisions -- such as making women feel bad about their bodies or encouraging children to buy a potentially dangerous product -- can yield boycotts and significant negative media attention.

    Relationships With Other Businesses

    • The way you choose to advertise your business can affect your relationships with other businesses. If you mock another business's product, you might find that the business owner is hesitant to speak with you and employees don't want to come work with you. Likewise, defying or openly vilifying an industry standard could have a negative effect on your relationship with similar businesses at the same time it could cause other businesses to join and respect you.

    Financial Concerns

    • Advertising costs money, of course. A poorly designed campaign might still bring in enough funds to compensate you for your expense, but a defamatory or otherwise illegal campaign could cost you money in fines, penalties and legal fees. Ideally, though, a well-designed campaign that captivates customers could leave you flush with cash if you have the resources to deal with a sudden increase in business.

Noor thanks dear


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