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Advertising and Promotion (MKT621)      Fall, 2014
Assignment No.1
Due Date: 03 December, 2014
Total Marks: 10
A company is dealing in consumer care products having all available resources. Assume that you are the marketing manager for their brand  of paper towel. In this category, there are minimal differences among brand alternatives and customer involvement is low. Discuss how the low-involvement hierarchy model will  be applied on developing an advertising strategy for this brand.   (10 Marks)  


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Replies to This Discussion

Nave3d Khan ap us idea ko elaborate kar daien

To developing advertising through Hierarchy Models. To attract the customer, the more effective models are AIDA, Hierarchy of effects, Innovation adoption and information processing model.  The basic purpose to advertise to attract the more and more customer towards the product. 

Planning on a marketing relations strategy is one of the major roles of the marketing manager and this process involves some input decision about who the customer is, how to contact them, and what the message should be. These questions can be answered using a three stage process, which is equally relevant for all elements of the marketing mix:



Isolating the marketing into divergent groups


Deciding which of these groups to correspond with, and how to talk.


What the product or brand must be apparent by the target groups.


When submitted a definite message in order to manipulate the target groups.


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