We are here with you hands in hands to facilitate your learning & don't appreciate the idea of copying or replicating solutions. Read More>>

Looking For Something at vustudents.ning.com? Click Here to Search

www.bit.ly/vucodes

+ Link For Assignments, GDBs & Online Quizzes Solution

www.bit.ly/papersvu

+ Link For Past Papers, Solved MCQs, Short Notes & More


Dear Students! Share your Assignments / GDBs / Quizzes files as you receive in your LMS, So it can be discussed/solved timely. Add Discussion

How to Add New Discussion in Study Group ? Step By Step Guide Click Here.

Advertising and Promotion (MKT621)      Fall, 2014
Assignment No.1
Due Date: 03 December, 2014
Total Marks: 10
 
 
Requirement:
A company is dealing in consumer care products having all available resources. Assume that you are the marketing manager for their brand  of paper towel. In this category, there are minimal differences among brand alternatives and customer involvement is low. Discuss how the low-involvement hierarchy model will  be applied on developing an advertising strategy for this brand.   (10 Marks)  
 

 
 

+ How to Follow the New Added Discussions at Your Mail Address?

+ How to Join Subject Study Groups & Get Helping Material?

+ How to become Top Reputation, Angels, Intellectual, Featured Members & Moderators?

+ VU Students Reserves The Right to Delete Your Profile, If?


See Your Saved Posts Timeline

Views: 737

.

+ http://bit.ly/vucodes (Link for Assignments, GDBs & Online Quizzes Solution)

+ http://bit.ly/papersvu (Link for Past Papers, Solved MCQs, Short Notes & More)

+ Click Here to Search (Looking For something at vustudents.ning.com?)

+ Click Here To Join (Our facebook study Group)

Replies to This Discussion

Nave3d Khan ap us idea ko elaborate kar daien

To developing advertising through Hierarchy Models. To attract the customer, the more effective models are AIDA, Hierarchy of effects, Innovation adoption and information processing model.  The basic purpose to advertise to attract the more and more customer towards the product. 

Planning on a marketing relations strategy is one of the major roles of the marketing manager and this process involves some input decision about who the customer is, how to contact them, and what the message should be. These questions can be answered using a three stage process, which is equally relevant for all elements of the marketing mix:

 

Segmentation

Isolating the marketing into divergent groups

Targeting

Deciding which of these groups to correspond with, and how to talk.

Positioning

What the product or brand must be apparent by the target groups.

Messaging

When submitted a definite message in order to manipulate the target groups.

RSS

Today Top Members 

© 2020   Created by +M.Tariq Malik.   Powered by

Promote Us  |  Report an Issue  |  Privacy Policy  |  Terms of Service

.