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In the present era the use of technology has become extremely popular for print media promotions, as most of the renowned brands in the world are using different magazines for brand promotion by technologically integrating their brands through print ads.

For instance; in partnership with Microsoft and Tim, one of Brazil's biggest fashion retailers, C&A, created an interactive print advertising campaign to really wow people who were flipping through the pages of a magazine. Customers who registered to receive the special 'Like Ads' on Facebook were given a magazine with a unique Tim chip that stored their personal information. The 'Like Ad' prints integrated the thumbs up button from Facebook, so that when a person indicated that they approved of a certain fashion look by giving it a thumbs up, this was also indicated online, without the need to connect or activate any additional devices. In addition to this, the most popular "liked" looks from the print ads were also shown on a display in the Morumbi shopping store. This ad is considered to be the superb example of contemporary advertising technique using print media for brand promotion


Point of discussion:


Do you think that such contemporary advertising technique could also benefit Pakistani fashion relaters for their brand exposure or not? Support your point of view with logical reasons.

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