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What role positioning can play in the brand building of a fan manufacturing firm?"

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Positions are based upon consumer perceptions. A position is effectively built by communicating a consistent message to consumers about the product and where it fits into the market through marketing mix. Every product has some sort of position so you cannot define a good position with out segmentation and selected your target segments. In Fan industry has different type of segments (Ceiling Fans, Pedestal Fans, and Wall Bracket Fans) It helps in better understanding of the customers’ needs and wants and maintaining effective relationship with the customers This will make the difference to attain the greater market share though successful positioning.
Discussion Question

“What role positioning can play in the brand building of a fan manufacturing firm?"

Answer:
If you want to target the customers for Overseas clients or need an Online /Digital Marketing you can hire an online marketing company, which can do wonders for you in very low rates, and with which you can get high profit rate. The best positioning plays to your company's strengths and the product's strengths, and away from weaknesses. Position your product to reach the buyers whose profiles most closely match needs you serve, in the channels you can reach, at the prices you set.

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