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“A company of packaged foods is offering powdered juices in this summer in an environment where there are a number of successful juice brands are already working in both liquid and powdered juice category.”

Do you think such offering will create an impact and also suggest a suitable positioning statement which could help brand create an impact? Support the statement with solid reasons..

 Discuss please... 

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Replies to This Discussion

Yes it can create an impact if it is launched with proper customer targeting with some awesome offerings ompared to competition.

Positioning Statement

Delicious taste with 100% natural flavour,your health matters,in your easy approach,according to your great choice,enhance the charm of your nice friends company by sharing happiness.

Reasons to sucess of Brands

01.attraction of natural flavours

02.low cost

03.Chilled feelings while use in friends company

04.Presence of vitamins and others to compensate the loss in summer seasons.
Thank you so much Qureshi sab. Keep in touch.
Yes; this brand will create a favorable impact if it is launched in a proper way and just hit the target customers. The children and young school student are the target customers.
Positioning Statement:
There is no need to afraid from summer season because we are presenting a very fresh juice powder; its 100% natural no added colors or taste. It is full of calories. In summer season you lost lot fluids and our juices have 100% natural taste with vital minerals and vitamins and ready to use no matter if you are at home or outside; it will fill your loss.
Reason to success:
It will successful because of
1: 100% natural in taste and presence of minerals and vitamins
2: it’s ready to use is a feature that attract the kids as well as households
3: The attribute of positioning statement regarding fitness and compensation of loss of fluids is very catchy in summer
Great work Tariq bahi.


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