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Brand Management (MKT624)
Fall, 2014
Assignment.01
Due Date: November 24, 2014
Total Marks: 10
Topic: Industry Analysis
Objective
The prime objective of this activity is to how toperform industry analysis and getting know how
of different types of analysis which are the part of industry analysis.
Learning outcome of the activity
After attempting this activity, the students will be able to:
1. It will give awareness to the students how companies do industry analysis before entering
in the industry.
2. Students will be able to identify the role of industry analysis in the success of any brand.
Scenario
Industry analysis is an important analysis thatevery company should perform while entering in
that industry. In industry analysis companies will do PEST analysis, Porter five forces analysis
and analyzed consumer’s trend. You are working in newly formed soap manufacturing company.
Top management given you a task to perform industry analysis of soap industry of Pakistan
because they want their brand will enter inthe industry with good reputation and capture
reasonable market share.
Requirement
Consider yourself as a brand analyst and perform an industry analysis for soap industry of
Pakistan. A table is given below for your easiness and you should have to reply your answer
within the empty spaces.
PEST Analysis Political analysis
Economic analysis
Social analysis
Porter Five Forces Analysis Bargaining power of buyers
Bargaining power of supplier
Rivalry
Threat of substitutes
Consumer’s Trend
Important:
Grace period of extra 24 hours after the due date is usually available to overcome uploading
difficulties. This extra time should only be usedto meet the emergencies and above mentioned
due dates should always be treated asfinal to avoid any inconvenience.
Important Instructions:
 Take help from internet for collecting the information.
 Carefully watch relevant lectures and consult the relevant material from handouts along
with recommended books.
 Attempt the assignment by yourself and it will be entertained positively.
Other Important Instructions:
Deadline:
 Make sure to upload the solution file before the due date on VULMS.
 Any submission made via email after the due date will not be accepted.
Formatting guidelines:
 Use the font style “Times New Roman”or “Arial” and font size “12”.
 It is advised to compose your document in MS-Word format.
 You may also compose your assignment in Open Office format.
 Use black and blue font colors only.
Referencing Guidelines:
 Use APA style for referencing and citation. For guidance search “APA reference style”
in Google and read various website containing information for better understanding or
visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
Rules for Marking
Please note that your assignment will not begraded or graded as Zero (0), if:
 It is submitted after the due date.
 The file you uploaded does not open or is corrupt.
 It is in any format other than MS-Word or Open Office; e.g. Excel, PowerPoint, PDF etc.
 It is cheated or copiedfrom other students, internet, books, journals etc

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Brand Management (MKT624)
Fall, 2014
Assignment.01
Due Date: November 24, 2014
Total Marks: 10
Topic: Industry Analysis
Objective
The prime objective of this activity is to how to perform industry analysis and getting know how
of different types of analysis which are the part of industry analysis.
Learning outcome of the activity
After attempting this activity, the students will be able to:
1. It will give awareness to the students how companies do industry analysis before entering
in the industry.
2. Students will be able to identify the role of industry analysis in the success of any brand.
Scenario
Industry analysis is an important analysis that every company should perform while entering in
that industry. In industry analysis companies will do PEST analysis, Porter five forces analysis
and analyzed consumer’s trend. You are working in newly formed soap manufacturing company.
Top management given you a task to perform industry analysis of soap industry of Pakistan
because they want their brand will enter in the industry with good reputation and capture
reasonable market share.
Requirement
Consider yourself as a brand analyst and perform an industry analysis for soap industry of
Pakistan. A table is given below for your easiness and you should have to reply your answer
within the empty spaces.
PEST Analysis Political analysis
Economic analysis
Social analysis
Porter Five Forces Analysis Bargaining power of buyers
Bargaining power of supplier
Rivalry
Threat of substitutes
Consumer’s Trend Important:
Grace period of extra 24 hours after the due date is usually available to overcome uploading
difficulties. This extra time should only be used to meet the emergencies and above mentioned
due dates should always be treated as final to avoid any inconvenience.
Important Instructions:
 Take help from internet for collecting the information.
 Carefully watch relevant lectures and consult the relevant material from handouts along
with recommended books.
 Attempt the assignment by yourself and it will be entertained positively.
Other Important Instructions:
Deadline:
 Make sure to upload the solution file before the due date on VULMS.
 Any submission made via email after the due date will not be accepted.
Formatting guidelines:
 Use the font style “Times New Roman” or “Arial” and font size “12”.
 It is advised to compose your document in MS-Word format.
 You may also compose your assignment in Open Office format.
 Use black and blue font colors only.
Referencing Guidelines:
 Use APA style for referencing and citation. For guidance search “APA reference style”
in Google and read various website containing information for better understanding or
visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
Rules for Marking
Please note that your assignment will not be graded or graded as Zero (0), if:
 It is submitted after the due date.
 The file you uploaded does not open or is corrupt.
 It is in any format other than MS-Word or Open Office; e.g. Excel, PowerPoint, PDF etc.
 It is cheated or copied from other students, internet, books, journals etc. Note related to load shedding: Please be proactive
Dear Students!
As you know that Pre Mid-Term semester activities have been started and load shedding problem
is also prevailing in our country now a days. Keeping in view the fact, you all are advised to post
your activities as early as possible without waiting for the due date. For your convenience;
activity schedule has already been uploaded on VULMS for the current semester, therefore no
excuse will be entertained after due date of assignments, quizzes or GDBs.

Please Discuss here about this assignment.Thanks

Our main purpose here discussion not just Solution

We are here with you hands in hands to facilitate your learning and do not appreciate the idea of copying or replicating solutions.

VU decided to extend the due date of assignment # 01 from November 24, 2014 to November 26, 2014.

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