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BRAND MANAGEMENT (MKT624) Graded Discussion Board Due Date: February 1, 2017

Learning Objectives:

The core objective of this discussion is to broaden students’ view regarding the concept of channel performance and its vitality in daily business operations.

Learning Outcomes:

After attempting this case, students will be able to learn the importance of distribution channels and their practical implementation in business growth.



Classic Water, a mineral water company has recently started its business operations and looking forward for suitable ways to cater major business expansion regions and maximize its clientele. Being a newly launched company, Classic Water decides to hire external distribution channels because the company does not have enough resources to purchase its own vehicles. Also, it would cost too much for this company to hire delivery persons for distribution purpose. Mr. Ali, having 10-years’ experience in the field of distribution, argues since Classic Water is on initial stage of the business, thus, there is a need to setup company’s own distribution channels. Distribution channels play a vital role in revenue generation of any organization. Therefore, the objective of any company should be to configure its channels in such a way that it will not only improve its performance but also amplify its revenue generation. Before doing agreement with any logistic firm, the Classic Water must check its reputation in the market, i.e. timely delivery, efficiency, and security of products, etc. If a company is unable to reach its potential customers, it will not be able to expand its sales. In case of Classic water, it is mandatory that it should look forward to the cost effective and pocket friendly ways to reach its potential customers, being new to the market and having limited resources.

Point of Discussion:

Being the logistic manager of Classic Water, which distribution channel do you think would be more appropriate for Classic Water, whether “Direct” or “Indirect” and why? Explain in detail.


  • Answer should be to the point.
  • Copied material will be marked as zero.

Student’s Guide

  1. Keep your discussion with the mentioned scenario and irrelevant answers and material will not be graded. 
  2. Be careful from those blogs who are promoting a cheating culture among our students and killing their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as zero. Similarly, any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage your grades.


For acquiring the relevant knowledge, do not rely only on handouts but also watch the course video lectures and read additional material available online or in any other mode.


Important Instructions:

  • Your discussion must be based on logical facts.
  • The GDB will open and close on above specified date and time. Please note that no grace day or extra time will be given for posting comments on GDB.
  • Use the font style “Times New Roman” and font size “12”.
  • Your answer should be relevant to the topic i.e. clear and concise.
  • Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course.
  • Books, websites and other reading material may be consulted before posting your comments; but copying or reproducing the text from books, websites and other reading materials is strictly prohibited. Such comments will be marked as Zero (0) even if you provide references.
  • You should post your answer on the Graded Discussion Board (GDB), not on the Moderated Discussion Board (MDB). Both will run parallel to each other during the time specified above. Therefore, due care will be needed.
  • Obnoxious or ignoble answer should be strictly avoided.
  • You cannot participate in the discussion after the due date via email.
  • Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of GDB is over.
  • For planning your semester activities in an organized manner, you are advised to view schedule of upcoming Assignments, Quizzes and GDBs in the overview tab of the course website on VU-LMS.


Note related to load shedding: Please be proactive


Dear Students!

As you know that Post Mid-Term semester activities have started and load shedding problem is also prevailing in our country. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments, quizzes or GDBs.

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