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PAPER # 01
Question No: 6 ( Marks: 1 ) - Please choose one
Which one is least likely to be considered a critical task associated with an organization's strategic management process?
Evaluation of the process for use in future decision making
Evaluation of options relative to the company's mission
Decreasing the levels of hierarchy present within the company's management structure
http://highered.mcgraw-hill.com/sites/0078137160/student_view0/chap...
Question # 02
Developing a set of short-term objectives
Question No: 7( Marks: 1 ) - Please choose one
Which aspect is least likely to be a consideration addressed in an organization's mission statement?
Who are the firm's primary customers?
What image does the firm wish to project?
Which areas of technology will be empathized?
What are the number of levels the corporate hierarchy will contain?
http://highered.mcgraw-hill.com/sites/0078137160/student_view0/chap...
Question # 02
Question No: 19 ( Marks: 1 ) - Please choose one
Which of the following statements would NOT be considered a dimension of strategic issues?
Strategic issues require large amounts of the firm's resources
Strategic issues always impact the firm's long-term income
http://highered.mcgraw-hill.com/sites/0078137160/student_view0/chap...
Question # 04
&
http://www.cram.com/flashcards/obc1-strategic-management-1860059
Strategic issues require the firm's external environment be considered
Strategic issues are future-oriented
Question No: 24 ( Marks: 1 ) - Please choose one
Which of the following are the functional and emotional associations which are assigned to a brand by its customers and prospects?
Brand picture
Brand attribute
http://www.epic-design.co.uk/definitions
&
http://www.martinroll.com/resources/brand-glossary/
&
http://www.channelventures.com/channelprofessional/marketglossary.html
Brand image
Product identity
Question No: 30 ( Marks: 1 ) - Please choose one
Marketers need to position their brands clearly in target customers’ minds. The strongest brands go beyond attributes or benefit positioning so, the strongest brands are positioned on the basis of which of the following?
Desirable benefit
Good packaging
Service inseparability
Strong beliefs and values
https://www.google.com.pk/url?sa=t&rct=j&q=&esrc=s&...
Question # 62
Objective
Question:-
Discuss all the steps of strategic management process which you have learned from this course.
Answer:-
Business Vision
Being self-explanatory, it explains that forming the vision is number one task,
followed by setting objectives (both financial and strategic), crafting the right strategies to achieve designated objectives, implementing the crafted strategies, and evaluating performance for any corrective actions or adjustments anywhere along the sequential process.
PAPER # 02
Question No: 4 ( Marks: 1 ) - Please choose one
Which of the following strategies have to be prepared by the brand manager for success of brand?
Marketing strategy
Short-term strategy
Long-term strategy
Lesson # 01
Page # 04
Functions of Brand Management
While performing the core functions of brand management, brand managers:
Develop long range competitive strategy for success of the brand.
Production strategy
Question No: 7 ( Marks: 1 ) - Please choose one
Which one is least likely to be considered a critical task associated with an organization's strategic management process?
Evaluation of the process for use in future decision making
Evaluation of options relative to the company's mission
Decreasing the levels of hierarchy present within the company's management structure
http://highered.mcgraw-hill.com/sites/0078137160/student_view0/chap...
Question # 02
Developing a set of short-term objectives
Question No: 15 ( Marks: 1 ) - Please choose one
In the image era the general thinking was “talk of the image and the consumer would pay attention”; but this image era was killed by:
Me-too products
Me-too companies
Lesson # 16
Page # 67
Image Era
Advertising experts thought of changing the strategy to revitalize advertising and that marked the beginning of an era known as “the image era”. The general thinking was – talk of the image and the consumer would pay attention. If the product era was killed by me-too products, the image era was killed by me-too companies2.
Information technology
Marketing managers
Question No: 26 ( Marks: 1 ) - Please choose one
Which of the following are the functional and emotional associations which are assigned to a brand by its customers and prospects?
Brand picture
Brand attribute
http://www.epic-design.co.uk/definitions
&
http://www.martinroll.com/resources/brand-glossary/
&
http://www.channelventures.com/channelprofessional/marketglossary.html
Brand image
Product identity
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+ Click Here to Search (Looking For something at vustudents.ning.com?) + Click Here To Join (Our facebook study Group)Good work Afaaq
plz can u tell kis file ki correction ki ap nay
its mid term that is available only 2
Afaaq ap nay is file ki correction ki hy i think jo attach hy plz tell
rest of the mcq are correct or not am waiting plz rep soon as possible mera kal paper hy
g ise file k 1st 2 mid term papers ki correction hai just 1st 2 mid papers ki baki mcq mane check nhi keay baki mid term papers k mcq thk hai jo galat thy wo mane with reference with correction yaha post kar deay hain ok
n good luck 4 paper also pray 4 me mera apna aak mkt 624 ka paper hai abe subah 8:30am pa
well thanks u Allah will help u in ur ppr
plzz aa ker ppr zeroor share kijye ga mera 12 bjy ppr hy ill wait 4 u
or prepration data b sath add kijye ga plzzzz
thanks aap papers use file se prepare karo bas jo correction mane ki hai wo sahe kar laina baki in files se mcq kar lo ya files sahe hain correct mcq files are attatched solved by some vu student
Well thanks u so much Afaaq so nice of you....
u r welcome here is my paper
mkt 624 my (AFAAQ) todays paper at 8:30am
14 june 2014
Which one is least likely to be considered a critical task associated with an organization's strategic management process?
Evaluation of the process for use in future decision making
Evaluation of options relative to the company's mission
Decreasing the levels of hierarchy present within the company's management structure
Developing a set of short-term objectives
Brand managers should develop those fashionable and effective brands which they think are according to the customer’s requirements. For brands staying contemporary means:
Bringing about innovations
Living up to consumers’ likes and expectations
Engaging into a brand contract
All of the given options
A cellular phone company talks a lot about efficiency of service, low rates at particular time of the day, and many other options to its subscribers but the service cannot catch up with the growing demand of customers by way of frequency distortions or non- connectivity; then the company has brought into the contract which of the following?
Implicit promise
Explicit promise
Negative promise
Positive promise
Which of the following is basically getting into different versions of the same base product on the same market?
Line extension
Product extension
Brand diversification
Market extension
Which of the following is NOT an approach for building brand vision as expressed by Scot Davis ?
Seek senior management’s input
Determine the financial contribution gap
Collect industry data and create a brand vision starter
Meet with junior management to create the vision
Which of the following statements is TRUE regarding brand contract?
The terminology of “contract” is used when it comes to communicating with the
market.
The terminology of “contract” is very intra-company and is not used when it
comes to communicating with the market.
The terminology of “contract” is not used when it comes to communicating with
the market.
The terminology of “contract” not very intra-company and is not used when it
comes to communicating with the market.
Which of the following is the characteristic of personality of a brand?
Select correct option:
Logo
Packaging
Color
Durability
Which one of the following brand layer is slightly wider than line brands?
Select correct option:
Family brands
Range brands
Umbrella brands
Product brands
Market is divided into groups on the basis of age, family size, gender, income, occupation, education, religion, race, generation, nationality, or social class is the best description of which of the following?
Select correct option:
Demographics
Psychographics
Behavioral
Geographic
To fill financial contribution gap, brand managers use
different strategies except:
Select correct option:
Expand Market and availability
Improve Distribution
Improve Communication
Improve Supply Chain Management
Which of the followings are kinds of brand extension?
Select the Correct option:
Ø Line extension
Ø Brand diversification
Ø Both A and B
Ø None of the above
Subjective
Why brand extension is better instead of launching new brand? (3 marks)
Related to Uncover bad promise?3
Related to brand contract ?5marks
Values are a set of virtues employees should share explains with examples 5
waaoo its so easy paper thanks u once again Afaaq for sharing ur paper
plz pray mera b esy easy paper ay
sure good luck 4 ur paper aa k btana paper kaisa hoa :-)
ya sure i will..
plz mkt 630 ka b kuj ker dain
i mean files ki correction
or important material mine next paper is mkt630
sure saqib bhai abe parh k correct solve kar k upload karta hu sham, rat ya kal tak mera b nxt paper mkt 630 ka hai :-)
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