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PAPER # 01

 

Question No: 6 ( Marks: 1 ) - Please choose one

Which one is least likely to be considered a critical task associated with an organization's strategic management process?

 

 Evaluation of the process for use in future decision making

 Evaluation of options relative to the company's mission

 

 Decreasing the levels of hierarchy present within the company's management structure

 

http://highered.mcgraw-hill.com/sites/0078137160/student_view0/chap...

Question # 02

 

 

 Developing a set of short-term objectives

 

Question No: 7( Marks: 1 ) - Please choose one

Which aspect is least likely to be a consideration addressed in an organization's mission statement?

 

 Who are the firm's primary customers?

 What image does the firm wish to project?

 Which areas of technology will be empathized?

 

 What are the number of levels the corporate hierarchy will contain?

 

http://highered.mcgraw-hill.com/sites/0078137160/student_view0/chap...

 

Question # 02

 

 

Question No: 19 ( Marks: 1 ) - Please choose one

Which of the following statements would NOT be considered a dimension of strategic issues?

 

 Strategic issues require large amounts of the firm's resources

 

 Strategic issues always impact the firm's long-term income

 

http://highered.mcgraw-hill.com/sites/0078137160/student_view0/chap...

 

Question # 04

 

&

 

http://www.cram.com/flashcards/obc1-strategic-management-1860059

 

 

 Strategic issues require the firm's external environment be considered

 Strategic issues are future-oriented

 

 

Question No: 24 ( Marks: 1 ) - Please choose one

Which of the following are the functional and emotional associations which are assigned to a brand by its customers and prospects?

 

 Brand picture

 

 Brand attribute

 

http://www.epic-design.co.uk/definitions

&

http://www.martinroll.com/resources/brand-glossary/

&

http://www.channelventures.com/channelprofessional/marketglossary.html

 

 Brand image

 Product identity

 

Question No: 30 ( Marks: 1 ) - Please choose one

Marketers need to position their brands clearly in target customers’ minds. The strongest brands go beyond attributes or benefit positioning so, the strongest brands are positioned on the basis of which of the following?

 

 Desirable benefit

 Good packaging

 Service inseparability

 Strong beliefs and values

 

 

https://www.google.com.pk/url?sa=t&rct=j&q=&esrc=s&...

 

Question # 62

 

Objective

 

Question:-

Discuss all the steps of strategic management process which you have learned from this course.

Answer:-

 

Business Vision

Being self-explanatory, it explains that forming the vision is number one task,

followed by setting objectives (both financial and strategic), crafting the right strategies to achieve designated objectives, implementing the crafted strategies, and evaluating performance for any corrective actions or adjustments anywhere along the sequential process.

 

PAPER # 02

 

Question No: 4 ( Marks: 1 ) - Please choose one

Which of the following strategies have to be prepared by the brand manager for success of brand?

 

 Marketing strategy

 Short-term strategy

 

 Long-term strategy

Lesson # 01

Page # 04

Functions of Brand Management

While performing the core functions of brand management, brand managers:

Develop long range competitive strategy for success of the brand.

 

 Production strategy

 

Question No: 7 ( Marks: 1 ) - Please choose one

Which one is least likely to be considered a critical task associated with an organization's strategic management process?

 

 Evaluation of the process for use in future decision making

 Evaluation of options relative to the company's mission

 

Decreasing the levels of hierarchy present within the company's management structure

 

http://highered.mcgraw-hill.com/sites/0078137160/student_view0/chap...

Question # 02

 

 

 Developing a set of short-term objectives

 

Question No: 15 ( Marks: 1 ) - Please choose one

In the image era the general thinking was “talk of the image and the consumer would pay attention”; but this image era was killed by:

 

 Me-too products

 Me-too companies

 

Lesson # 16

Page # 67

Image Era

Advertising experts thought of changing the strategy to revitalize advertising and that marked the beginning of an era known as “the image era”. The general thinking was – talk of the image and the consumer would pay attention. If the product era was killed by me-too products, the image era was killed by me-too companies2.

 

 Information technology

 Marketing managers

 

Question No: 26 ( Marks: 1 ) - Please choose one

Which of the following are the functional and emotional associations which are assigned to a brand by its customers and prospects?

 

 Brand picture

 

 Brand attribute

 

http://www.epic-design.co.uk/definitions

&

http://www.martinroll.com/resources/brand-glossary/

&

http://www.channelventures.com/channelprofessional/marketglossary.html

 

 Brand image

 Product identity

 

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Replies to This Discussion

Good work Afaaq

plz can u tell kis file ki correction ki ap nay

its mid term that is available only 2

Afaaq ap nay is file ki correction ki hy i think jo attach hy plz tell

rest of the mcq are correct or not am waiting plz rep soon as possible mera kal paper hy

Attachments:

g ise file k 1st 2 mid term papers ki correction hai just 1st 2 mid papers ki baki mcq mane check nhi keay baki mid term papers k mcq thk hai jo galat thy wo mane with reference with correction yaha post kar deay hain ok

n good luck 4 paper also pray 4 me mera apna aak mkt 624 ka paper hai abe subah 8:30am pa

well thanks u Allah will help u in ur ppr

plzz aa ker ppr zeroor share kijye ga mera 12 bjy ppr hy ill wait 4 u

or prepration data b sath add kijye ga plzzzz

thanks aap papers use file se prepare karo bas jo correction mane ki hai wo sahe kar laina baki in files se mcq kar lo ya files sahe hain correct mcq files are attatched solved by some vu student

Attachments:

Well thanks u so much Afaaq so nice of you....

u r welcome here is my paper

mkt 624 my (AFAAQ) todays paper at 8:30am

14 june 2014

 

 

Which one is least likely to be considered a critical task associated with an organization's strategic management process?

 Evaluation of the process for use in future decision making

 Evaluation of options relative to the company's mission

Decreasing the levels of hierarchy present within the company's management structure

 Developing a set of short-term objectives

 

Brand managers should develop those fashionable and effective brands which they think are according to the customer’s requirements. For brands staying contemporary means:

 Bringing about innovations

 Living up to consumers’ likes and expectations

 Engaging into a brand contract

All of the given options

 

A cellular phone company talks a lot about efficiency of service, low rates at particular time of the day, and many other options to its subscribers but the service cannot catch up with the growing demand of customers by way of frequency distortions or non- connectivity; then the company has brought into the contract which of the following?

 Implicit promise

Explicit promise

 Negative promise

 Positive promise

 

Which of the following is basically getting into different versions of the same base product on the same market?

Line extension

 Product extension

 Brand diversification

 Market extension

 

Which of the following is NOT an approach for building brand vision as expressed by Scot Davis ?

 Seek senior management’s input

 Determine the financial contribution gap

 Collect industry data and create a brand vision starter

Meet with junior management to create the vision

 

 

Which of the following statements is TRUE regarding brand contract?

The terminology of “contract” is used when it comes to communicating with the

market.

The terminology of “contract” is very intra-company and is not used when it

comes to communicating with the market.

 The terminology of “contract” is not used when it comes to communicating with

 

the market.

 The terminology of “contract” not very intra-company and is not used when it

 

comes to communicating with the market.

 

Which of the following is the characteristic of personality of a brand?

Select correct option:

 Logo

 Packaging

 Color

Durability

 

Which one of the following brand layer is slightly wider than line brands?

Select correct option:

 Family brands

 Range brands

Umbrella brands

 Product brands

 

Market is divided into groups on the basis of age, family size, gender, income, occupation, education, religion, race, generation, nationality, or social class is the best description of which of the following?

Select correct option:

Demographics

 Psychographics

 Behavioral

 Geographic

 

To fill financial contribution gap, brand managers use

different strategies except:

Select correct option:

Expand Market and availability

Improve Distribution

Improve Communication

Improve Supply Chain Management

 

Which of the followings are kinds of brand extension?

Select the Correct option:

Ø Line extension

Ø Brand diversification

Ø Both A and B

Ø None of the above

 

Subjective

 

Why brand extension is better instead of launching new brand? (3 marks)

 

Related to Uncover bad promise?3



Related to brand contract ?5marks

 

Values are a set of virtues employees should share explains with examples 5

waaoo its so easy paper thanks u once again Afaaq for sharing ur paper

plz pray mera b esy easy paper ay

sure good luck 4 ur paper aa k btana paper kaisa hoa :-)

ya sure i will..

plz mkt 630 ka b kuj ker dain

i mean files ki correction 

or important material mine next paper is mkt630

sure saqib bhai abe parh k  correct solve kar k upload karta hu sham, rat ya kal tak mera b nxt paper mkt 630 ka hai :-)

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