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PAPER # 01
Question No: 6 ( Marks: 1 ) - Please choose one
Which one is least likely to be considered a critical task associated with an organization's strategic management process?
Evaluation of the process for use in future decision making
Evaluation of options relative to the company's mission
Decreasing the levels of hierarchy present within the company's management structure
http://highered.mcgraw-hill.com/sites/0078137160/student_view0/chap...
Question # 02
Developing a set of short-term objectives
Question No: 7( Marks: 1 ) - Please choose one
Which aspect is least likely to be a consideration addressed in an organization's mission statement?
Who are the firm's primary customers?
What image does the firm wish to project?
Which areas of technology will be empathized?
What are the number of levels the corporate hierarchy will contain?
http://highered.mcgraw-hill.com/sites/0078137160/student_view0/chap...
Question # 02
Question No: 19 ( Marks: 1 ) - Please choose one
Which of the following statements would NOT be considered a dimension of strategic issues?
Strategic issues require large amounts of the firm's resources
Strategic issues always impact the firm's long-term income
http://highered.mcgraw-hill.com/sites/0078137160/student_view0/chap...
Question # 04
&
http://www.cram.com/flashcards/obc1-strategic-management-1860059
Strategic issues require the firm's external environment be considered
Strategic issues are future-oriented
Question No: 24 ( Marks: 1 ) - Please choose one
Which of the following are the functional and emotional associations which are assigned to a brand by its customers and prospects?
Brand picture
Brand attribute
http://www.epic-design.co.uk/definitions
&
http://www.martinroll.com/resources/brand-glossary/
&
http://www.channelventures.com/channelprofessional/marketglossary.html
Brand image
Product identity
Question No: 30 ( Marks: 1 ) - Please choose one
Marketers need to position their brands clearly in target customers’ minds. The strongest brands go beyond attributes or benefit positioning so, the strongest brands are positioned on the basis of which of the following?
Desirable benefit
Good packaging
Service inseparability
Strong beliefs and values
https://www.google.com.pk/url?sa=t&rct=j&q=&esrc=s&...
Question # 62
Objective
Question:-
Discuss all the steps of strategic management process which you have learned from this course.
Answer:-
Business Vision
Being self-explanatory, it explains that forming the vision is number one task,
followed by setting objectives (both financial and strategic), crafting the right strategies to achieve designated objectives, implementing the crafted strategies, and evaluating performance for any corrective actions or adjustments anywhere along the sequential process.
PAPER # 02
Question No: 4 ( Marks: 1 ) - Please choose one
Which of the following strategies have to be prepared by the brand manager for success of brand?
Marketing strategy
Short-term strategy
Long-term strategy
Lesson # 01
Page # 04
Functions of Brand Management
While performing the core functions of brand management, brand managers:
Develop long range competitive strategy for success of the brand.
Production strategy
Question No: 7 ( Marks: 1 ) - Please choose one
Which one is least likely to be considered a critical task associated with an organization's strategic management process?
Evaluation of the process for use in future decision making
Evaluation of options relative to the company's mission
Decreasing the levels of hierarchy present within the company's management structure
http://highered.mcgraw-hill.com/sites/0078137160/student_view0/chap...
Question # 02
Developing a set of short-term objectives
Question No: 15 ( Marks: 1 ) - Please choose one
In the image era the general thinking was “talk of the image and the consumer would pay attention”; but this image era was killed by:
Me-too products
Me-too companies
Lesson # 16
Page # 67
Image Era
Advertising experts thought of changing the strategy to revitalize advertising and that marked the beginning of an era known as “the image era”. The general thinking was – talk of the image and the consumer would pay attention. If the product era was killed by me-too products, the image era was killed by me-too companies2.
Information technology
Marketing managers
Question No: 26 ( Marks: 1 ) - Please choose one
Which of the following are the functional and emotional associations which are assigned to a brand by its customers and prospects?
Brand picture
Brand attribute
http://www.epic-design.co.uk/definitions
&
http://www.martinroll.com/resources/brand-glossary/
&
http://www.channelventures.com/channelprofessional/marketglossary.html
Brand image
Product identity
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