correction by afaaq with reference in mid term papers of mkt 624

[Muhammad Afaaq]

 

 

PAPER # 01

 

Question No: 6 ( Marks: 1 ) - Please choose one

Which one is least likely to be considered a critical task associated with an organization's strategic management process?

 

 Evaluation of the process for use in future decision making

 Evaluation of options relative to the company's mission

 

 Decreasing the levels of hierarchy present within the company's management structure

 

http://highered.mcgraw-hill.com/sites/0078137160/student_view0/chap...

Question # 02

 

 

 Developing a set of short-term objectives

 

Question No: 7( Marks: 1 ) - Please choose one

Which aspect is least likely to be a consideration addressed in an organization's mission statement?

 

 Who are the firm's primary customers?

 What image does the firm wish to project?

 Which areas of technology will be empathized?

 

 What are the number of levels the corporate hierarchy will contain?

 

http://highered.mcgraw-hill.com/sites/0078137160/student_view0/chap...

 

Question # 02

 

 

Question No: 19 ( Marks: 1 ) - Please choose one

Which of the following statements would NOT be considered a dimension of strategic issues?

 

 Strategic issues require large amounts of the firm's resources

 

 Strategic issues always impact the firm's long-term income

 

http://highered.mcgraw-hill.com/sites/0078137160/student_view0/chap...

 

Question # 04

 

&

 

http://www.cram.com/flashcards/obc1-strategic-management-1860059

 

 

 Strategic issues require the firm's external environment be considered

 Strategic issues are future-oriented

 

 

Question No: 24 ( Marks: 1 ) - Please choose one

Which of the following are the functional and emotional associations which are assigned to a brand by its customers and prospects?

 

 Brand picture

 

 Brand attribute

 

http://www.epic-design.co.uk/definitions

&

http://www.martinroll.com/resources/brand-glossary/

&

http://www.channelventures.com/channelprofessional/marketglossary.html

 

 Brand image

 Product identity

 

Question No: 30 ( Marks: 1 ) - Please choose one

Marketers need to position their brands clearly in target customers’ minds. The strongest brands go beyond attributes or benefit positioning so, the strongest brands are positioned on the basis of which of the following?

 

 Desirable benefit

 Good packaging

 Service inseparability

 Strong beliefs and values

 

 

https://www.google.com.pk/url?sa=t&rct=j&q=&esrc=s&...

 

Question # 62

 

Objective

 

Question:-

Discuss all the steps of strategic management process which you have learned from this course.

Answer:-

 

Business Vision

Being self-explanatory, it explains that forming the vision is number one task,

followed by setting objectives (both financial and strategic), crafting the right strategies to achieve designated objectives, implementing the crafted strategies, and evaluating performance for any corrective actions or adjustments anywhere along the sequential process.

 

PAPER # 02

 

Question No: 4 ( Marks: 1 ) - Please choose one

Which of the following strategies have to be prepared by the brand manager for success of brand?

 

 Marketing strategy

 Short-term strategy

 

 Long-term strategy

Lesson # 01

Page # 04

Functions of Brand Management

While performing the core functions of brand management, brand managers:

Develop long range competitive strategy for success of the brand.

 

 Production strategy

 

Question No: 7 ( Marks: 1 ) - Please choose one

Which one is least likely to be considered a critical task associated with an organization's strategic management process?

 

 Evaluation of the process for use in future decision making

 Evaluation of options relative to the company's mission

 

 Decreasing the levels of hierarchy present within the company's management structure

 

http://highered.mcgraw-hill.com/sites/0078137160/student_view0/chap...

Question # 02

 

 

 Developing a set of short-term objectives

 

Question No: 15 ( Marks: 1 ) - Please choose one

In the image era the general thinking was “talk of the image and the consumer would pay attention”; but this image era was killed by:

 

 Me-too products

 Me-too companies

 

Lesson # 16

Page # 67

Image Era

Advertising experts thought of changing the strategy to revitalize advertising and that marked the beginning of an era known as “the image era”. The general thinking was – talk of the image and the consumer would pay attention. If the product era was killed by me-too products, the image era was killed by me-too companies2.

 

 Information technology

 Marketing managers

 

Question No: 26 ( Marks: 1 ) - Please choose one

Which of the following are the functional and emotional associations which are assigned to a brand by its customers and prospects?

 

 Brand picture

 

 Brand attribute

 

http://www.epic-design.co.uk/definitions

&

http://www.martinroll.com/resources/brand-glossary/

&

http://www.channelventures.com/channelprofessional/marketglossary.html

 

 Brand image

 Product identity

 

[+ ℱȺℋ££M ᏕȺQǐβ]

dear u and fairy sis is doing good work for marketing subjects

[Muhammad Afaaq]

thanks bro :-)