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Replies to This Discussion

1. Being a marketing manager, you need to redefine future business setup. How will you start doing this, give example?

2. Do you think that by introducing line extension, company starts losing control on the product range? Explain.

3. Can “advertisement clutter” play vital role in creating noise effect in the brand communication process? Elaborate your answer with logical reasoning.

4. Senior management of Shehzad Manufacturer want to reposition their corporate image. For this purpose, they have gone through extensive SWOT analysis. Being student of brand management, would you suggest them to consult brand management for this purpose?

5. Can we say Positioning is the key determinant of operational strategies? Explain your answer on logical grounds.


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