MKT624 Assignment#01 Solution & Discussion Due Date:22-04-2011

[Sadia]

You are the brand manager of company XYZ dealing in beverages. Company has decided to go for diversification. Being a brand manager, you have been given this task to introduce a new product. For accomplishment of this task, you have to perform following activities:

 

1. Select the product category for introducing the new product and also explain the reasons for selection.

 

 2. Suggest the brand name for the new product.

 

3. How brand name can help in improving brand awareness?

 

 4. What will be your target market? 2 5. Create USP (Unique Selling Proposition) for the new product.

 

Share and discuss please

[+ M.Tariq Malik]

Please Discuss here about this assignment.Thanks

[Sadia]

Tariq bhai plz share solution

[Muhammad Adnan]

plz upload the solution file

plzzzzzzzzzzz

today is extended day

[+ Khalid Pervez (MBA+MCS ) +]

tariq bahi plzzz help

[+ M.Tariq Malik]

[font=Times New Roman]In a case like this, the only real way that a firm can turn a crisis into an opportunity is by positioning itself as a responsible corporate citizen and a pioneer in the prevention of similar... or most organizations, a crisis is a barrage of urgent, unexpected unpleasant events that allows no time to think, organize, or plan appropriate actions. Unfortunately most organizations begin to plan for crisis after the crisis hits. This is a mistake. [/font"> [font=Calibri]There are three best ways to approach crisis situations: [font=Times New Roman]Then they introduced new tamper-proof medicine containers that changed the entire industry. But most importantly, the company was prepared, it acted coolly, they answered the tough questions, and in the end maintained their dominance in the market. They used the media to demonstrate their concern and their determination to resolve the crisis. It was a message of courage and leadership through effective public relations. [font=Times New Roman]When you say "uncertain conflicts" I assume you are talking about unforeseen crises like the one that Tylenol faced. If so, the only generic advice (as opposed to specific advice about a known... [font=Times New Roman]Hundreds of potential threats exist for every organization, ranging from a plant fire to loss of competitive secrets. To assess whether a particular company has a higher exposure than others to categories of crisis, a company may employ a risk or crisis manager who may prepare statistical models, review industry data, or work withconsultantsto understand how one or more crises could affect the organization. Once this process of risk is completed, many companies then design a crisis management plan to determine how negative events can be avoided or reduced in scope.[/font]

[+ M.Tariq Malik]

See the attached file for MKT624 Assignment#01 Solution

[Muhammad Adnan]

A bundal of thanks bhai

May u live long,

 

keep smiling and have a nice day inshaallah.