You are the brand manager of company XYZ dealing in beverages. Company has decided to go for diversification. Being a brand manager, you have been given this task to introduce a new product. For accomplishment of this task, you have to perform following activities:
1. Select the product category for introducing the new product and also explain the reasons for selection.
2. Suggest the brand name for the new product.
3. How brand name can help in improving brand awareness?
4. What will be your target market? 2 5. Create USP (Unique Selling Proposition) for the new product.
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