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MKT624 - Brand Management 2nd GDB Starting Date Tuesday, June 05, 2012 Closing Date Wednesday, June 06, 2012

Topic :       MArks 30

Branding strategies

Discussion Question:
“Delicate care” a company is dealing in skin care products. It is offering a wide variety of soaps targeted as beauty soap, whitening soap, medicated soap, and family soap etc. Each of the soap is having a different brand name and projecting a different positioning.

The company has recently introduced a new soap with herbal extract for people looking for herbal products. Company has selected a different brand name for the new herbal soap following its existing product-brand strategy.

Being the student of brand management, you are required to provide the following:

How do you think this brand name strategy will help the company? Discuss with logical reasons.

Important Instructions:

1. Your discussion must be based on logical facts.

2. The GDB will remain open for 2 working days/ 48 hours

3. Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course.

4. Obnoxious or ignoble answer should be strictly avoided.

5. Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of GDB is over.

Ø For Detailed Instructions please see the GDB Announcement

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