Topic : MArks 30
“Delicate care” a company is dealing in skin care products. It is offering a wide variety of soaps targeted as beauty soap, whitening soap, medicated soap, and family soap etc. Each of the soap is having a different brand name and projecting a different positioning.
The company has recently introduced a new soap with herbal extract for people looking for herbal products. Company has selected a different brand name for the new herbal soap following its existing product-brand strategy.
Being the student of brand management, you are required to provide the following:
How do you think this brand name strategy will help the company? Discuss with logical reasons.
1. Your discussion must be based on logical facts.
2. The GDB will remain open for 2 working days/ 48 hours
3. Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course.
4. Obnoxious or ignoble answer should be strictly avoided.
5. Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of GDB is over.
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