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MKT624 Brand Management Current Mid Term Papers May 2011, (Spring 2011)

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Please Share your Current Papers Questions/Pattern here to help each other. Thanks

Total MCQ’s were    22

Long question            5

 

MCQ’s

 

 Question No

Which of the following questions reflects this example: “Milk is

milk, and it can be drunk

any time of the day by anyone”?

A brand for what?

A brand for whom?

A brand for when?

A brand against whom?

 

 

Question No

Features that make a brand truly unique and distinctive as compared to competitive

offerings are known as:

Brand differentiation

Brand identity

Brand image

Brand integration

 

 

Which of the following is driving force for customers’ focal point? Select correct option:

Brand picture

Brand image

Brand value

Brand persona

 

 

 

According to to Scot Davis, how many years are required to change the brand positioning?

Three to five years

Two to five years

Three to six years

Three to seven years

 

 

_________ are incurred by brands because of failures and questionable business practices that may increase costs and

liabilities.

a. Brand assets

a. Brand liabilities

c. Brand equities

D. Market failures

 

 

The elasticity of sales to sales promotion is __________ that of

advertising.

a. Less than

b. Equal to

c. Greater than

d. Inversely proportional to

 

 

marketers planed to send to the public.

a. Brand value

b. Brand image

c. Advertising

d. Brand personality

 

 

Question No

Which of the following is basically getting into different

versions of the same base

product on the same market?

 

Line extension

Product extension

Brand diversification

Market extension

 

 

Question No:

Which of the following are the functional and emotional

associations which are assigned

to a brand by its customers and prospects?

Brand picture

Brand attribute

Brand image

Product identity

 

 

 

Long  Question

Q.1 Define the terms: Mision, Vision and values. 3

 

Q.2 What are the benefits of Line Extention ? 3

 

Q.3 Differentiate the Demographic segmentstion…Psychgraphic segmentation 3

 

Q.4 Make the Promotion Statement of a Fast Food that delivering the Pizza to its customers. Also Analyze the characteristics of proposed Statement?    5

 

Q.5 Briefle Explain the factors in Brand contract principles in customer perspective.

 

Best Of Luck

Ali Zamin

Today's Paper MKT624 - Brand Managemen..Ali Zamin  Imaginative
Attachments:
Thank u soooooo much.. share more if u have
Gud keep it up 

Mkt624
Midterm Paper 2011
12-05-2011


Total Mcq 22 = 22 x 1 = 22
Question marks 3 = 3 x 3 = 9

Question marks 5 = 5 x 2 = 10

Total Marks = 41

Mostly mcq from latest online mcq


Subjective Question

Question # 1. Write six factor which effect brand strong?
Question # 2. It is necessary to tell the target audience about repositioning? if yes then give reason. marks 3
Question # 3. What are the cause to breach the contract? marks 3

Question # 4. As brand manger what positioning possibilities of brand for favour for company? marks 5 
Question # 5. What conclusion gain by researcher about brand perception by customer? marks 5
Aslam-u-Alekum
This is my today paper. 
MKT624

Total 27 quastion.
2*5=10
3*3=9
22 mcq’s
mcq’s are new some out of old papers


long question are
1. define brand contract and also explain it 5marks
2. explain the key factors of growth. 5marks
3. uncover the bad promises 3marks
4. 1quastion about postioning and one mor I for get it.

If a market is very mature, the challenges are: 
Intense 
Weak 
Concentrated 
Deep 


A cellular phone company talks a lot about efficiency of service, low rates at particular time of the day, and many other options to its subscribers but the service cannot catch up with the growing demand of customers by way of frequency distortions or non- connectivity; then the company has brought into the contract which of the following? 
Implicit promise 
Explicit promise 
Negative promise 
Positive promise

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