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SEMESTER SPRING, 2014
GDB No. 2
Due Date: 18th July, 2014
Marks: 5 marks
The objective of this activity is to make students familiar with the importance of brand portfolio.
After solving this GDB, students will be able to:
UNILEVER Pakistan owns multi brand portfolio which consist of home and personal care brands, food and beverages and many more other brands. It sells products under 400 brand names worldwide and two billion people use them on daily basis. Managing brand portfolio is tough job for companies. It requires cost, time and energy but at the same time offer better coverage of the market. Portfolio of brands is a phenomenon which is uncertain but on the other way offers profits to company. (Source: http://www.unilever.pk/our-brands/)
POINT OF DISCUSSION:
In your opinion why UNILEVER Pakistan prefers large brand portfolio inspite of high risk, cost and marketing energies”? Justify your answer with at least five supportive arguments.
Important Instructions/ solution guidelines/ special instructions:
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I think so its arguments would be...brand image, as people trust on unilever, Brand quantity or quality conscious, economy standardization, technology influence, market niche....its just idea if i am wrong plz tel me..!!