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MKT624 Current Final Term Papers Spring 2011 (15 to 26 July 2011)

Current Spring 2011 Papers, July 2011 Papers, Final Term Spring 2011 Papers, Solved Papers, Solved Past Papers, Solved MCQs

Please Share your Current Papers Questions/Pattern here to help each other. Thanks

 


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Please Share your Current Papers Questions/Pattern here to help each other. Thanks

Brand Management - MKT624 (Subjective) 15-07-11

Session -01         Time 7:30AM

MCQ’s = 46 & Subjective = 9

 

All these questions are not with 100% exact wording but it’s the theme of the questions to a maximum limit.

 

 

Briefly explain implicit promises. Marks 3

 

Discuss the role of sales staff in trade and customer oriented promotions. Marks 3

 

Discuss fundamentals of advertisement. Marks 3

 

What is brand innovation give an example? Marks 3

 

Brand extension is successful then introducing a new brand. Briefly explain it. Marks 5

 

Define pricing and discuss its determinants in detail. Marks 5

 

How core competencies play a role in the success of a product. Marks 5

 

Tell the hard questions raises in brand contract. Marks 5

 

What are marketing communication forms? As en employee of an organization discuss in detail all of them. Marks 5

MKT624 Final Term Paper Spring 2011 date: 15-07-2011

See the attached file please

Attachments:
MKT624 Current paper 2011 
Briefly explain implicit promises. Marks 3

Discuss the role of sales staff in trade and customer oriented promotions. Marks 3

Discuss fundamentals of advertisement. Marks 3

What is brand innovation give an example? Marks 3

Brand extension is successful then introducing a new brand. Briefly explain it. Marks 5

Define pricing and discuss its determinants in detail. Marks 5

How core competencies play a role in the success of a product. Marks 5

Tell the hard questions raises in brand contract. Marks 5

What are marketing communication forms? As en employee of an organization discuss in detail all of them. Marks 5
What is Mission statement?
What is 80-20 rule?
Define appreciation?
What is positioning?
How did u reach to your target market through media?
There are 46 mcq and 9 short and long questions which are given below:
Which one of the following is the indicator of brand assets?
Market share
Price premium
Brand reputation (all are brand strength only brand reputation are brand Asset)
Loyalty rate
An intangible value that accrues to a company as a result of its successful efforts to establish
a strong brand is known as:
Brand management
Brand equity http://www.enotes.com/small-business...a/brand-equity
Brand assets
Brand liabilities
Which of the following is an outer entity of a business strategy that supports business goals
and objectives?
Brand architecture
Brand portfolio
Brand extension
Line extension
Which of the following options should be used keeping in mind that your brand is an asset
that is going to provide you with the right contribution to enable you achieve all your
financial goals.
Price
Marketing
Placement
Selling
At the stage of awareness of communication process, the customer s response reaches at what
percentage?
75%
80%
70%
90%
A consumer contest is an example of which one of the following?
Personal selling
Sales promotion
Advertising
Public relations
A brand based organization provides which of the following benefits?
All of the given options
Clarity of role
Commitment to brand growth
A collective responsibility
Which of the following drive all the strategies and always emerge as the most purposeserving
research basis?
Needs
Wants
Demands
Desires
A brand manager has to reside very close to the existing product while launching a new
product is the major negative aspect of which one of the following strategy?
Line brand strategy
Range brand strategy
Product brand strategy
Umbrella brand strategy
A marketer that wanted to include detailed explanations in advertisements would be most
likely to use which one of the following?
Radio
Television
Outdoor displays
Magazines
Which one of the following is the characteristic of Esteem?
Purchase frequency
Market share
Price premium
Persona recognition
Rest of the mcq’s I didn’t remember the short and long question are:
 What is Mission statement?
 What is 80-20 rule?
 Define appreciation?
 What is positioning?
 How did u reach to your target market through media?
To
Brand Management - MKT624 (Subjective) 15-07-11
Session -01
Time 7:30AM
MCQ’s = 46 & Subjective = 9

All these questions are not with 100% exact wording but it’s the theme of the
questions to a maximum limit.

Briefly explain implicit promises. Marks 3

Discuss the role of sales staff in trade and customer oriented promotions. Marks 3

Discuss fundamentals of advertisement. Marks 3

What is brand innovation give an example? Marks 3

Brand extension is successful then introducing a new brand. Briefly explain it. Marks 5

Define pricing and discuss its determinants in detail. Marks 5

How core competencies play a role in the success of a product. Marks 5

Tell the hard questions raises in brand contract. Marks 5

What are marketing communication forms? As en employee of an organization discuss in
detail all of them. Marks 5
FINALTERM EXAMINATION

Spring 2011

MKT- 624 Brand Management

Shared by Sobhan



There are 46 mcq and 9 short and long questions which are given below:

Which one of the following is the indicator of brand assets?

Ø Market share

Ø Price premium

Ø Brand reputation (all are brand strength only brand reputation are brand Asset)

Ø Loyalty rate

An intangible value that accrues to a company as a result of its successful efforts to establish

a strong brand is known as:

Ø Brand management

Ø Brand equity http://www.enotes.com/small-business...a/brand-equity

Ø Brand assets

Ø Brand liabilities

Which of the following is an outer entity of a business strategy that supports business goals

and objectives?

Ø Brand architecture

Ø Brand portfolio

Ø Brand extension

Ø Line extension

Which of the following options should be used keeping in mind that your brand is an asset

that is going to provide you with the right contribution to enable you achieve all your

financial goals.

Ø Price

Ø Marketing

Ø Placement

Ø Selling




At the stage of awareness of communication process, the customer s response reaches at what

percentage?

Ø 75%

Ø 80%

Ø 70%

Ø 90%

A consumer contest is an example of which one of the following?

Ø Personal selling

Ø Sales promotion

Ø Advertising

Ø Public relations

A brand based organization provides which of the following benefits?

Ø All of the given options

Ø Clarity of role

Ø Commitment to brand growth

Ø A collective responsibility

Which of the following drive all the strategies and always emerge as the most purposeserving

research basis?

Ø Needs

Ø Wants

Ø Demands

Ø Desires

A brand manager has to reside very close to the existing product while launching a new

product is the major negative aspect of which one of the following strategy?

Ø Line brand strategy

Ø Range brand strategy

Ø Product brand strategy

Ø Umbrella brand strategy




A marketer that wanted to include detailed explanations in advertisements would be most

likely to use which one of the following?

Ø Radio

Ø Television

Ø Outdoor displays

Ø Magazines

Which one of the following is the characteristic of Esteem?

Ø Purchase frequency

Ø Market share

Ø Price premium

Ø Persona recognition



The short and long question are:

What is Mission statement?
What is 80-20 rule?
Define appreciation?
What is positioning?
How did u reach to your target market through media?
[b]Mcqs: 46
Subjective question: 9

Q1. Should brand vision and mission be stated with company's vision and mission? Marks:3
Q2. What is customer value? Marks:3
Q3. In which situations, you can charge premium price? Marks:3
Q4. What is the media strategy of Brand plan? Marks:3
Q5. In which situations, the measurement of brand performance become necessary? Marks:5
Q6. Write 2 of the following. a) Cyclic variations (b) seasonality © Industry life cycle Marks:5
Q7. Write circumstances when brand extension is not considered a good option by companies? Marks:5
Q8. To develop a copy what factors should be considered ? Marks:5
Q9. Write 5 methods of selling and attracting customers. Marks:5[/b]
Mcqs: 46
Subjective question: 9

Q1. Should brand vision and mission be stated with company's vision and mission? Marks:3
Q2. What is customer value? Marks:3
Q3. In which situations, you can charge premium price? Marks:3
Q4. What is the media strategy of Brand plan? Marks:3
Q5. In which situations, the measurement of brand performance become necessary? Marks:5
Q6. Write 2 of the following. a) Cyclic variations (b) seasonality © Industry life cycle Marks:5
Q7. Write circumstances when brand extension is not considered a good option by companies? Marks:5
Q8. To develop a copy what factors should be considered ? Marks:5
Q9. Write 5 methods of selling and attracting customers. Marks:5

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