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Current Final Term Papers Spring 2012 Date: 16-July-2012 to 27-July-2012

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Current Final Term papers of this subject will be shared here During Exam.

Mkt624 Current Spring 2012 Final Term

Mcqs: 46
Subjective question: 9

Q1. Should brand vision and mission be stated with company’s vision and mission? Marks:3
Q2. What is customer value? Marks:3
Q3. In which situations, you can charge premium price? Marks:3
Q4. What is the media strategy of Brand plan? Marks:3
Q5. In which situations, the measurement of brand performance become necessary? Marks:5
Q6. Write 2 of the following. a) Cyclic variations (b) seasonality (c) Industry life cycle Marks:5
Q7. Write circumstances when brand extension is not considered a good option by companies? Marks:5
Q8. To develop a copy what factors should be considered ? Marks:5
Q9. Write 5 methods of selling and attracting customers. Marks:5

18 july 2012

MKT 624 paper final term…..


There are total 64 questions .. 56 were objectives and remaining were subjective….

Mera to buhaaaat gnda hua but ap logon ki help k lie note kr lie questions :P

ALLAH sb KA acha krey

MCQS were mix mostly from brand extension and line extension.. source brand strategy .. range brand strategy etc…

And from relevance…. esteem… differentiation..,.,.  Knowledge …


Subjective questions:

Questions of 3 marks:

  1. Can brand generate its own value?
  2. Being a student of MBA describe the purpose of product assortment in channel system?
  3. Identify the rules that lay foundation of developing the right copy in the light of all strategic elements and describe its importance?
  4. Write the brand planning strategy?


Question of 5 marks:

  1. Customers’ inventory means to make database for the future contact of customer. Describe the importance of customer data? And bla bla…
  2. Write down the event marketing and sponsorship purpose also describe what advantage sales person get from it. Explain with 3 examples?
  3. What is source brand strategy describe with two examples
  4. Normally brand manages repositioning the brands only for the purpose of growth and extension their brand clearly describe why organization needs repositioning also give example of MNC




Good Work SHAEL SHAH Thanks A Lot And Keep Sharing

56 MCQs 8 Subjective of 4 of 3 marks and 4 of 5 marks

Q1:- what you think distribution of services are some as distribution of products. 5 Marks

Distribution of products, may those be tangible products or intangible services, is the priority of any business to be successful. The objective is to reach the ultimate consumers in the most cost-effective and delivery efficient way. For that you need to establish whether it is going to be the market norm, or some ingenious method of distribution.

Q2:- you are brand manager how would you explain in important of sale staff in selling activities . 5 marks

Involvement of your sales staff is of high importance. They were involved while you were building the brand picture. You also involve them while you review the picture. Being close to the customers and trade, the sales people understand the market better than anyone else, and hence, must be involved in working out the levels of discounts and incentives. They understand the purchasing criteria and the overall process through which not only customers, but also traders go. Keep them involved amounts to keeping everyone in the company close to reality3. Relationship marketing takes on an added importance here. Sales people take on the role of customer relationship managers as well


Q3:- why successful branding is so important these days. 5 marks

Your brand is your reputation.  Your brand is how customers think of your business, how they talk about your business, and how they feel about your business.  Yes, I said how they feel about your business.  You might be surprised to learn that an overwhelming majority of consumer decisions are based in whole or in part on their emotional connection to the person behind the business.  This is even true to some extent in online business.  That’s why online business owners maintain chatty, personal blogs and even give away free, valuable information in their niche.  The main purpose here is to keep readers coming back in the hopes (and to increase the likelihood) that they will become valued customers someday soon.  Needless to say, this type of branding is an even more important factor when it comes to owning and operating a local store front, as the success of your business is highly dependent upon positive word of mouth among the local population, and repeat business is crucial.

Q4:- as a senior manager identify and discuss the guiding and principles useful to Implement the brand base strategy for communication of logistic firm. 5 marks

 Q5:- describe the two major value of brand identity 3 marks

Q6:- being a manager identify the drivers of brand loyalty 3 marks

Q7:- how does a good advertisement actuate customer take action. 3 marks

Q8:- how many ways are there for an organization to grow. 3 marks

Adnan Younas gud keep it up & keep sharing 

shael  gud keep it up  & keep sahring 

Define bundling and give example

What  factors are important in building channel

Customer oriented promotion types

Determine factors important in evaluating the organization brand picture

Product innovation with one example

Ideal situation for setting price

Factors important in determine  organization position

 hina khan  thanks & keep sharing 


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