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Current Mid Term Papers Nov 2011, (Fall 2011)
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mcqz were conceptual and new
1) about mission and vision
2)top management should interfere brands decision Justify
3related to brand picture
4)Eras of positioning
5)about the types of the brand promises
mid term paper on 29 nov 2011
total 27 questions.
22 objective questions.
only 3-4 questions were from past papers Sad
all other mcqs were new..
3 questions of 3,3,3 marks
2 questions of 5,5 marks
1.why brand extension is better instead of launching new brand? (5 marks)
2.define need based segmentation and its examples?(5 marks)
3.discuss in what situations brand extension is necessary?give example of
each situation.(3 marks)
4.wht are the positions discussed by scot davis? (3 marks)
5.one more question from scot.davis theory (3marks)