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MKT624 GDB No.01 Fall 2020 Solution / Discussion

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Premise

Brand vision is the way a brand wants to exist or we can say that this is what the brand wants to be in the eyes of customers and employees. To build a strong brand it starts with developing a fascinating brand vision. Brand vision also supports and reflects the business strategy, resonates with customers, differentiates the brand from competitors, inspires and energizes the employees and partners etc.

Netflix, Inc. is a global brand that is an American technology & media services provider and production company established in 1997. The company's main business is offering online streaming from collection of television series and films on subscription base. Netflix has over 195 million paid subscriptions worldwide. It is available worldwide except in the some countries i.e. Crimea, North Korea, Syria and mainland China.

Point of Discussion:

Being the student of Brand Management, you are required to discuss how Netflix manages to build a strong global brand?

assignment no 1 solution need tommorow is last

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