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Brand Extension and Line Extension

Question for Discussion:

"Do you think that brand extension is superior to line extension? Give at least three arguments to support your stance in either case.

Note:

You are required to be brief and logical while participating in the discussion. Award of marks will certainly depend on logical arguments and relationships created in the discussion. Please also carefully read the instructions uploaded in the announcement section of the course. You are most welcome to ask by writing tomkt624@vu.edu.pk in case anything is not clear. 

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