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Establishing competitive advantage is one of the basic tenets of business strategy. Companies must establish a way of standing out from competitive offerings and being perceived as different and better from those offerings. One business aspect that I believe is underutilized as a lever for competitive advantage is business size and scale.
Often a large business size is equated with large distribution and that is considered a competitive advantage. However in many cases that kind of advantage is not sustainable or it doesn’t reflect true customer preference. It’s a forced advantage.We assist you in examining your sales promotion efforts. When you are short of money you risk focusing too much on short-term sales. When the battle against big brands already feels lost, it all becomes a struggle of taking what you can, often by focusing on price. But due to the size of a small company you seldom have the resources to create long term cost advantages and are forced to a profitability way below the market leading brands. Our efforts should result in improved alignment of development plans with market needs and business objectives and to create satisfied and loyal customers. branding is that customers are much more likely to remember your business. A strong brand name and logo/image helps to keep your company image in the mind of your potential customers.If your business sells products that are often bought on impulse, a customer recognising your brand could mean the difference between no-sale and a sale. Even if the customer was not aware that you sell a particular product, if they trust your brand, they are likely to trust you with unfamiliar products. If a customer is happy with your products or services, a brand helps to build customer loyalty across your business.Establishing competitive advantage is one of the basic tenets of business strategy. Companies must establish a way of standing out from competitive offerings and being perceived as different and better from those offerings. One business aspect that I believe is underutilized as a lever for competitive advantage is business size and scale.Often a large business size is equated with large distribution and that is considered a competitive advantage. However in many cases that kind of advantage is not sustainable or it doesn’t reflect true customer preference. It’s a forced advantage. For example years ago Dasani, the bottled water brand, was able to steal share from long established competitive brands simply because the Coca Cola bottling company picked it up and distributed it and therefore beat competitive offerings for shelf space.There are other more meaningful and sustainable ways of using large size and scale as competitive advantage. The case in point here would be Wal-mart. The company has thrown its weight behind the green movement and is using their heft to make a difference that makes a difference to consumers.A successful brand will create customer loyalty, and will constantly build awareness even when you are not engaged in an active marketing campaign. Consider your brand a marketing campaign that never ends.Your brand image will show your clients and customers that you care enough to put forward a professional image, and have the diligence and creativity to present what makes you unique in your market. Both new and established customers will place increased trust in your business.Your branding lets customers visualize your services and offerings. It's always good to put a 'face to the name,' so let your branding be the 'face' that your customers see.

Filter GDB's answer by your own... further more read

http://www.brandingstrategyinsider.com/small_business_branding/

http://danandreiblog.com/2011/06/20/branding-small-medium-size-ente...

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