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The Case: 
Armghan owns a national chain of two star hotels “The Pakistani Tradition” having outlets in all capital cities of Pakistan catering to the needs of middle income domestic and business customers. The hotels chain is not performing well except in Quetta. Nafees is the major shareholder and CEO of “Rawayyat Air Lines”. The Air line is using no-frill strategy and offers air travel within Pakistan in all those cities having Air Port facility. Nafees is enjoying good business response for all routes and earning good profit. 

Discussion question:
Do you think is there any feasibility of co-branding between “The Pakistan Tradition” & “Rawayyat Air Lines”? Also discuss who will gain the most from c-branding strategy and why?

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Replies to This Discussion

Please Discuss here about this GDB.Thanks

Due to co-branding theory / startedies it's possible to co-branding between the “The Pakistan Tradition” & “Rawayyat Air Lines” and this most favourable for “The Pakistan Tradition”.
Due to co-branding theory / startedies it's possible to co-branding between the “The Pakistan Tradition” & “Rawayyat Air Lines” and this most favourable for “The Pakistan Tradition”.
ajab GDB hai is dafa kafi try ki but abi tak kuch smjh nai aai aur oper se internship ke syape ki waja se study be nai ho rhi
Yes there is a feasibility of co-branding between “The Pakistan Tradition” & “Rawayyat Air Lines”. Because “The Pakistani Tradition” serves all capital cities especially business customers and “Rawayyat Air Lines” also serves those people. The difference is Rawayyat only serves in those cities that have an Air Port and both companies want to grow their business all over the Pakistan. “Riwayyat Air Line gain the benefit from c-branding strategy
(just for idea kindly change it in your own words)
Yes there is a feasibility of co-branding between “The Pakistan Tradition” & “Rawayyat Air Lines”. Because “The Pakistani Tradition” serves all capital cities especially business customers and “Rawayyat Air Lines” also serves those people. The difference is Rawayyat only serves in those cities that have an Air Port and both companies want to grow their business all over the Pakistan. “Riwayyat Air Line gain the benefit from c-branding strategy.
Yes there is a feasibility of co-branding between “The Pakistan Tradition” & “Rawayyat Air Lines”. And The Pakistan Tradition gain most from the co-branding strategy because Pakistani tradition business is down In quetta so

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