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MCQ’s of BRAND MANAGEMENT MKT624

www.vustudents.ning.com

 

MKT624 all QUIZes

 

Solved by Chauhdary Muhammad Fawad Ahmed (cooolstar@gmail.com)

 

By fawad (cooolstar@gmail.com)

 

 

 

Question # 7 of 15 ( Start time: 08:35:21 PM )  Total Marks: 1 

Where the strategic management perspective should be emphasized? 

Select correct option: 

 

 At the top of the organization

 At the middle of the organization

 At the bottom of the organization

 Throughout the organization

 

 

A company having two different brands in two different value pyramids comes under which of the following options

Multi-brand portfolio

 

 

Question # 9 of 15 ( Start time: 08:36:51 PM )  Total Marks: 1 

Whichever positioning you may like to choose, it has to stem from the point of view of which one of the following so that they can own it? 

Select correct option: 

 

            Customers'

 Competitors'

 General Managers'

 Brand owners'

 

 

 

Question # 10 of 15 ( Start time: 08:38:22 PM )  Total Marks: 1  

Which of the following is NOT a dimension of brand differentiation? 

Select correct option: 

 

 Persona recognition

 Contract fulfillment

 Awareness

 Purchase frequency

 

 

 

Which one of the following strategic factor is NOT relevant brand equity model by Young and Rubicam? 

Select correct option: 

 

 Brand

 Differentiation

 Relevance

 Esteem

 

 

 

Question # 12 of 15 ( Start time: 08:41:12 PM )  Total Marks: 1 

Which of the following industries generally do well during strong periods of growth and do poorly during recessions? 

Select correct option: 

 

 Food

            Cyclical

 Pharmaceutical

 Chemical

 

 

Question # 13 of 15 ( Start time: 08:42:27 PM )  Total Marks: 1 

If a market is very mature, the challenges are: 

Select correct option: 

 

            Intense

 Weak

 Concentrated

 Deep

 

 

Question # 14 of 15 ( Start time: 08:43:16 PM )  Total Marks: 1 

“Fluoride ingredient” could be used for toothpaste, is the example of which one of the following? 

Select correct option: 

 

 Copy

            Copy strategy

 Advertisement

 Promotion

 

 

Question # 15 of 15 ( Start time: 08:44:52 PM )  Total Marks: 1 

Which one of the following is NOT the part of indirect channels? 

Select correct option: 

 

 Distributors

 Wholesalers

 Retailers

            Telemarketing

 

 

Question # 4 of 15 ( Start time: 08:31:24 PM )  Total Marks: 1 

The multi-brand policy comes out due to which one of the following option? 

Select correct option: 

 

 Limitation of brand extension

 Limitation of market segment

            Limitation of brand equity (not sure)

 Limitation of brand loyalty

 

 

Question # 6 of 15 ( Start time: 08:33:47 PM )  Total Marks: 1 

The verbal portion of an advertisement, including headlines, body, and signature, is called: 

Select correct option: 

 

 Copy

 Storyboard

 Layout

 Script 

Solved by Chauhdary Muhammad Fawad Ahmed (cooolstar@gmail.com)

 

 

 

Question # 1 of 15 ( Start time: 06:49:34 PM )  Total Marks: 1 

IMC stands for what? 

Select correct option: 

 

            Integrated Marketing Communication

 Integrated Management communication

 Integrated Marketing customer

 Integrated Management customer

 

 

Question # 2 of 15 ( Start time: 06:51:03 PM )  Total Marks: 1 

The basic role of promotion is: 

Select correct option: 

 

 Information

 Manipulation

            Communication

 Interpretation

 

 

Question # 3 of 15 ( Start time: 06:52:27 PM )  Total Marks: 1 

Advertising appropriations are largest for which type of product? 

Select correct option: 

 

            Industrial products (not sure)

 Convenience goods

 Specialty goods

 Infrequently purchased goods

 

 

Question # 4 of 15 ( Start time: 06:53:59 PM )  Total Marks: 1 

The unique selling proposition (USP) was started in: 

Select correct option: 

 

            Product era

 Advertising era

 Image era

 The positioning era

 

 

Question # 5 of 15 ( Start time: 06:55:24 PM )  Total Marks: 1 

The changing market necessitates that managers must see the impact of all EXCEPT: 

Select correct option: 

 

 Technologies

 Lifestyles

            Product line

 Benchmarks of quality

 

 

 

Question # 6 of 15 ( Start time: 06:56:45 PM )  Total Marks: 1 

Which one of the following is related to the brand? 

Select correct option: 

 

 Cooking oil

 Shampoo

 Detergent

            Dalda

 

 

Question # 7 of 15 ( Start time: 06:57:43 PM )  Total Marks: 1 

When any brand of cooking oil is launched with new formula (for more safety of health), it is the example of which of the following? 

Select correct option: 

 

 Extending your target market

 Extending the definition of business

            Extending your point of difference

 Extending the entire positioning

 

 

 

Question # 8 of 15 ( Start time: 06:59:15 PM )  Total Marks: 1 

The target audience for an advertising campaign is which one of the following? 

Select correct option: 

 

 Information base on which to develop the campaign

 Location and geographic distribution of persons

            Group of people toward whom the advertisements are directed

 Overall goal of the advertising campaign

 

 

Question # 9 of 15 ( Start time: 07:00:44 PM )  Total Marks: 1 

According to researches under brand perception, which of the following statements is NOT TRUE? 

Select correct option: 

 

 25 percent of customers spend no time in their decision making

 56 percent of customers spend less than 8 seconds in decision making

            The brand messages must not be so simple and much focused

 Customers use little information in routine purchases of low involvement items

 

 

Question # 10 of 15 ( Start time: 07:02:05 PM )  Total Marks: 1 

You do not give the same treatment to a fake brand even if it carries the label that may look genuine because: 

Select correct option: 

 

            The actual brand is not there

 The actual product is not there

 The actual brand is there

 Actual product is there

 

 

Question # 11 of 15 ( Start time: 07:02:54 PM )  Total Marks: 1 

Usually brand managers may not get into a large portfolio of brands due to some reasons. Which one of the following in NOT the reason for the growth of brand portfolio? 

Select correct option: 

 

 Owing to growth

 Owing to acquisition

            Need to have small portfolio

 Cannibalization

 

 

Question # 12 of 15 ( Start time: 07:04:25 PM )  Total Marks: 1 

Which one of the following options will be enhanced by delivering the key benefits of a brand that are important to the customers? 

Select correct option: 

 

            Positioning

 Competition

 Extension

 Repositioning

 

 

Question # 13 of 15 ( Start time: 07:05:57 PM )  Total Marks: 1 

__________ is a reflection of what we projected to send to the public. 

Select correct option: 

 

 Brand identity

 Brand function

            Brand image

 Brand positioning

 

 

Question # 14 of 15 ( Start time: 07:07:24 PM )  Total Marks: 1 

According to Scot Davis, how many years are required to change the brand positioning? 

Select correct option: 

 

            Three to five years

 Two to five years

 Three to six years

 Two to six years

 

 

Question # 15 of 15 ( Start time: 07:08:55 PM )  Total Marks: 1 

If a company introduce same brand name for several product in different markets then company is applying which one of the following brand strategy? 

Select correct option: 

 

 Product brand strategy

 Line brand strategy

 Rand brand strategy

            Umbrella brand strategy

 

 

 

Pray for all. thanks

 

Solved by Chauhdary Muhammad Fawad Ahmed (cooolstar@gmail.com)

MKT624 BRAND MANAGEMENT - Quiz 1

15 APRIL 2011

 

 

Question # 1 of 15 ( Start time: 09:06:05 PM )  Total Marks: 1 

To fill the financial contribution gap, brand managers use different strategies EXCEPT: 

Select correct option: 

 

 Expand markets and availability

 Improve distribution

 Improve communication

            Improve supply chain management

 

 

 

 

Question # 2 of 15 ( Start time: 09:07:32 PM )  Total Marks: 1 

Which one of the following is the characteristic of brand strength? 

Select correct option: 

 

 Price premium

 Patents and rights

            Perceived brand personality

 Brand reputation

 

 

 

Question # 3 of 15 ( Start time: 09:08:54 PM )  Total Marks: 1 

__________ is a reflection of what we projected to send to the public. 

Select correct option: 

 

 Brand identity

 Brand function

            Brand image

 Brand positioning

 

 

 

 

 

Question # 4 of 15 ( Start time: 09:10:20 PM )  Total Marks: 1 

Financial objective deals with __________. 

Select correct option: 

 

            Revenue growth

 Winning greater market share

 Overtaking competitors on quality

 Staging innovations

 

 

 

Question # 5 of 15 ( Start time: 09:11:41 PM )  Total Marks: 1 

A brand manager is responsible for the destination planning of the brand in terms of its future movements related to all, EXCEPT: 

Select correct option: 

 

            Marketing research

 Distribution improvements

 Overtaking competition

 Markets to serve

 

 

 

Question # 7 of 15 ( Start time: 09:12:50 PM )  Total Marks: 1 

Which one of the following is the part of brand management process? 

Select correct option: 

 

 Manage product

 Manage categories

            Manage brand

 Manage customer

 

 

 

Question # 8 of 15 ( Start time: 09:13:28 PM )  Total Marks: 1 

If a market is very mature, the challenges are: 

Select correct option: 

 

            Intense

 Weak

 Concentrated

 Deep

 

 

Question # 9 of 15 ( Start time: 09:14:25 PM )  Total Marks: 1 

Which of the following is driving force for customers’ focal point? 

Select correct option: 

 

 Brand picture

            Brand image

 Brand value

 Brand persona

 

 

 

Question # 10 of 15 ( Start time: 09:15:32 PM )  Total Marks: 1 

A chain of schools cannot create perceptions of good quality education to children unless its program of teaching relates to the central values of: 

Select correct option: 

 

 Children

 Parents

 Teachers

            Society

 

 

 

Question # 11 of 15 ( Start time: 09:16:36 PM )  Total Marks: 1 

The business growth that takes place because of the internal working of the different parts within an organization is known as which of the following? 

Select correct option: 

 

 Acquisition

            Organic growth

 Rapid growth

 Licensing

 

 

 

 

Question # 12 of 15 ( Start time: 09:17:42 PM )  Total Marks: 1 

Brands are acknowledged and recognized on the basis of their: 

Select correct option: 

 

 Functionality

 Quality

 Loyalty

 Reputation

 

 

 

Question # 13 of 15 ( Start time: 09:19:12 PM )  Total Marks: 1 

Which of the following is created by management for the consumer and for the company through good brands: 

Select correct option: 

 

            Value

 Price

 Cost

 Rate

 

 

 

 

Question # 14 of 15 ( Start time: 09:20:17 PM )  Total Marks: 1 

Brand picture is based on which one of the following? 

Select correct option: 

 

            Brand image

 Brand value

 Brand mission

 Brand vision

 

 

 

Question # 15 of 15 ( Start time: 09:21:41 PM )  Total Marks: 1 

Which of the following is a strategic process in which all departments must get together in offering value? 

Select correct option: 

 

            Brand management

 Product Management

 Marketing Management

 Sales Management

Quiz 2

 

Question # 1 of 15 ( Start time: 12:23:00 PM )  Total Marks: 1 

A company’s business model can be based on all of the fundamental factors EXCEPT: 

Select correct option: 

 

 High quality

 Affordability

 Accessibility

            Low quality

 

 

Question # 2 of 15 ( Start time: 12:23:51 PM )  Total Marks: 1 

Objectives are the desired ends and __________ is the means to achieve those ends. 

Select correct option: 

 

 Strategy

 Mission

            Planning

 Vision

 

 

 

Question # 3 of 15 ( Start time: 12:25:17 PM )  Total Marks: 1 

The key belief and core values of the brand is called its __________. 

Select correct option: 

 

 Identity

            Image

 Persona

 Source

 

 

Question # 4 of 15 ( Start time: 12:26:59 PM )  Total Marks: 1 

Introducing certain features in a consumer durable product, that customers may see out of your brand’s

character, can ________ your ability to stay contemporary. 

Select correct option: 

 

 Hurt

            Enhance

 Supplement

 Affect

 

 

Question # 5 of 15 ( Start time: 12:28:35 PM )  Total Marks: 1 

Which of the following has to generate revenues, profits and net earning, whether establish through organic growth or acquisition. 

Select correct option: 

 

 Brand management

            Brand

 Category

 Brand equity

 

 

 

Question # 6 of 15 ( Start time: 12:30:01 PM )  Total Marks: 1 

One of the top responsibilities of senior management is to develop: 

Select correct option: 

 

            Business

 Brand

 Product

 Strategy

 

 

Question # 7 of 15 ( Start time: 12:30:58 PM )  Total Marks: 1 

The business growth that takes place because of the internal working of the different parts within an

organization is known as which of the following? 

Select correct option: 

 

 Acquisition

            Organic growth

 Rapid growth

 Licensing

 

 

 

Question # 8 of 15 ( Start time: 12:31:54 PM )  Total Marks: 1 

Strategic objectives deal with: 

Select correct option: 

 

            Staging innovations

 Share value appreciation

 Earnings per share

 Revenue growth

 

 

Question # 9 of 15 ( Start time: 12:33:08 PM )  Total Marks: 1 

According to researches under brand perception, which of the following statements is NOT TRUE? 

Select correct option: 

 

 25 percent of customers spend no time in their decision making

 56 percent of customers spend less than 8 seconds in decision making

 The brand messages must not be so simple and much focused

 Customers use little information in routine purchases of low involvement items

 

 

 

Question # 10 of 15 ( Start time: 12:34:39 PM )  Total Marks: 1 

Which of the following is driving force for customers’ focal point? 

Select correct option: 

 

            Brand picture

 Brand image

 Brand value

 Brand persona

 

 

 

Question # 11 of 15 ( Start time: 12:36:05 PM )  Total Marks: 1 

A chain of schools cannot create perceptions of good quality education to children unless its program of teaching relates to the central values of: 

Select correct option: 

 

 Children

            Parents

 Teachers

 Society

 

 

Question # 12 of 15 ( Start time: 12:37:20 PM )  Total Marks: 1 

Which of the following is the characteristic of personality of a brand? 

Select correct option: 

 

            Logo

 Packaging

 Color

 Durability

 

 

 

Question # 13 of 15 ( Start time: 12:38:51 PM )  Total Marks: 1 

The more customers are knowledgeable of a brand’s promises, the more they are likely to be: 

Select correct option: 

 

            Loyal 

 Satisfied 

 Demanding 

 Unsatisfied

 

 

 

Question # 14 of 15 ( Start time: 12:40:22 PM )  Total Marks: 1 

All of the following are the basic principles of a brand contract EXCEPT:  

Select correct option: 

 

 Translate into standards

 Fulfill Good Promises

 Uncover Bad Promises

            Fulfill bad promises

 

 

 

Question # 15 of 15 ( Start time: 12:41:53 PM )  Total Marks: 1 

When we say that brands are staying contemporary than it means: 

Select correct option: 

 

 Bringing about innovations

 Living up to consumers’ likes and expectations

 Engaging into a brand contract

            All of the given options

 

 

 

Solved by Chauhdary Muhammad Fawad Ahmed (cooolstar@gmail.com)

 

 

  1. 1.            At the center of a brand’s characteristics is the following:
  2. 2.            Brand management came into being for which of the following reasons:
  3. 3.            Brands like to stay contemporary because of:
  4. 4.            Features and attributes of brands translate into benefits and _____________ are also fulfilled along with these benefits.
  5. 5.            A good brand contract:
  6. 6.            Continuously renewing the difference makes your product ____________.
  7. 7.            A brand-based model reveals the following:
  8. 8.            The most important factor in brand management is to ensure that your ___________ must be matching with consumers’ perceptions.
  9. 9.            While developing the brand picture, first of all, you envision:
  10. 10.       To have value, a brand must offer which one of the following?
  1. Identity
  2. Image
  3. Value
  4. None of the given options
  1. Companies wanted to achieve scale economies.
  2. It supplemented financial management practices
  3. It suited production and operations personnel
  4. Companies wanted to differentiate their products and highlight distinctions in a competitive environment.
  1. Others do it
  2. Staying attractive
  3. Upholding the contract
  4. None of the given options
  1. Customer values
  2. Brand values
  3. Organizational goals
  4. Brand associations
  1. Keeps customer perspective in view
  2. Delivers promises made with customers
  3. Unearths negative promises
  4. All of the given options
  1. Look superior
  2. Highly unacceptable
  3. Not conforming with market standards of evolving changes
  4. Conforming to the changing behavior and beliefs of customers
  1. Why customers buy the brands they buy?
  2. What are the underlying motives for their purchasing brands of their preference?
  3. Why companies keep their brands contemporary?
  4. All of the given options
  1. Brand pinnacle
  2. Brand’s persona   (pet)
  3. Brand associations
  4. Brand value
  1. Attributes
  2. Obsessions
  3. Benefits
  4. All of the given options  (pet)
  1. A simple product range with a defined set of features
  2. A complex product range with a defined set of features
  3. Consistency, a reduced level of perceived risk for the buyer, and a range of functional and emotional attributes which are of value to buyers
  4. An identity through which the customer can trace the party responsible for supplying the product

1. The elasticity of sales to sales promotion is __________ that of advertising.

a. Less than

b. Equal to

c. Greater than   (pet)

d. Inversely proportional to

2. A mix of different communication tools has a better chance of achieving:

a. Objectives

b. Synergy   (pet)

c. Efficiency

d. Effectiveness

3. If two different brands are distributed by one company, it is considered under:

a. Wholesale

b. Co-branding (pet)

c. Joint venture

d. Merger

4. A company’s own retail outlets are meant:

a. To avoid the threat of distributors’ power

b. To own and batter control the distribution channel

c. Distribution, itself, is a good business

d. All of the given options

5. For communication to be effective it should be:

a. Repetitive

b. Reinforcing

c. Both of the given options

d. None of the given options

6. The power based on a channel member’s superior knowledge and information about his products is called:

a. Expert power

b. Legitimate power

c. Coercion

d. Retailer power

7. A good channel system must automatically offer _____ to the customers.

a. Transaction services

b. After-sales services

c. Both of the given options

d. None of the given options

8. Advertising _____ is capable to attract consumers only if it is based on their needs.

a. Reach

b. Copy

c. Frequency

d. Media

9. Marketing communication is done to achieve the objective of:

a. Building awareness

b. Stimulate action

c. Both of the given options

d. None of the given options

10. Mostly, the major source of power throughout the distribution channel is:

a. The company

b. The brand

c. The distributor

d. The customer

 

 

 

Solved by Chauhdary Muhammad Fawad Ahmed (cooolstar@gmail.com)

 

By fawad (cooolstar@gmail.com)

 

  1. 1.            A great effort in terms of time and money is required for __________; and despite the effort, results are not guaranteed.
  2. 2.            Brands are born out of the following strategies:
  3. 3.            ­Brand identity is followed by _________, which is a reflection of what marketers planed to send to the public.
  4. 4.            Right branding increases __________ of the product, which should be more than that of the generic product.
  5. 5.            _________ are incurred by brands because of failures and questionable business practices that may increase costs and liabilities.
  6. 6.            Introduction of more brands and extensions leads to __ with no new benefits to consumers.
  7. 7.            While defining the industry during the analysis, brand managers must consider:
  8. 8.            The difference between company’s present financial position and the financial objectives is known as:
  9. 9.            A ___________ has to answer the questions like what would be the short of market if our brand is not there.
  10. 10.       Brand assets include:
  1. Growth   (pet lec 1)
  2. Profitability
  3. Branding
  4. Promotion
  1. Segmentation and differentiation strategies
  2. Promotion strategies
  3. Good purchasing and supply chain strategies
  4. All of the given options
  1. Brand value
  2. Brand image
  3. Advertising
  4. Brand personality
  1. Consumer revolt
  2. Market share
  3. Profit
  4. Value
  1. Brand assets
  2. Brand liabilities
  3. Brand equities
  4. Market failures
  1. Higher cost
  2. Greater revenue
  3. Brand proliferation
  4. Increased competition
  1. The range of products and services offered by the industry
  2. A picture of the geographic scope of the industry
  3. Both of the given options
  4. None of the given options
  1. Contribution gap
  2. Contribution margin
  3. Financial objectives’ failure
  4. Low demand in market
  1. Brand image
  2. Brand picture
  3. Brand manager
  4. Brand association
  1. The name of the brand
  2. Reputation, relevance, and loyalty
  3. Less quality complaints
  4. All of the given options

1. A change in positioning may cause _______________ in price.

a. An upward change

b. A downward change

c. Both of the given options

d. None of the given options

2. ______________ occurs by maintaining the brand contract while undergoing innovations and modifications to stay current.

a. Sustainability

b. Fit

c. Uniqueness

d. Credibility

3. When we keep the same brand name of new offerings so that customers may develop an immediate familiarity, the resultant phenomenon is known as:

a. Leveraging

b. Extension

c. Diversification

d. Stretching

4. Introduction of another strength of a medicine by a pharmaceutical company is an example of:

a. Brand extension

b. Line extension

c. Brand diversification

d. All of the given options

5. Brands are diversified because:

a. It is essential for brand survival

b. Some brands have such a high awareness that those are perceived by customers to be in categories where they are not present.

c. Cost-cutting is possible by advertising products with the same brand name

d. All of the given options

6. The __________ relates to extra benefits that a brand offers to its customers.

a. Entire positioning

b. Point of difference

c. Definition of business

d. Innovation

7. Benefits of having different brands include all of the following except:

a. Quickly respond to retailers’ need

b. Effectively compete in market

c. Save the actual brand image

d. Fill all the gaps in market

8. When the same brand name holds several products in different markets, it is known as the

a. Umbrella brand

b. Source brand

c. Multi-brand

d. Range brand

9. Factors affecting the choice of distribution channel include:

a. Customer value

b. Sales revenues

c. Both of the given options

d. None of the given options

10. ___________ provides a good quality of service because of a direct interface with the customers, but it is expensive.

a. Direct sales

b. Telemarketing

c. E-marketing

d. All of the given options

1. In a specific strategic market plan, a profit centre that is self-supporting in terms of sales, markets, production, and other resources is known as:

a. Profit unit.

b. Strategic business unit

c. Marketing unit

d. Small business unit

2. Clarity about dimensions of brands means the clarity in:

a. The functions of brand

b. The aspects of differentiation

c. Both of the given options

d. None of the given options

3. The drivers of change include all of the following except:

a. Downfall in industry

b. Consumer behavior

c. Market analysis

d. An investment by a foreign firm in local market

4. Shan Foods is involved in selecting and analyzing a target market and developing a marketing mix to gain long-run competitive advantages. Based on this example, Shan Foods is creating a:

a. Corporate strategy

b. Target design

c. Mix strategy

d. Marketing strategy

5. Which of the following is not a reason of “selling a service is difficult”?

a. Competitors can copy services very easily

b. It is hard to summarize and communicate services

c. Standardization among services is difficult

d. Customer can never be satisfied with a service

6. Often, the direct consumers of a nonprofit organization are its:

a. Consumer public

b. Member public

c. Client public

d. Nonbusiness public

7. A __________ organization is customer-centric, and all the decisions it makes are based on involvement of all in the organization.

a. Brand based

b. Consumer based

c. Marketing

d. Competition based

8. Measuring your brand’s performance means you are:

a. Managing your brand right

b. Measuring your strategies

c. Maintaining your brand position

d. Maintaining your brand picture

9. Critical success factors for a firm include:

a. Changing lifestyles and attitudes

b. Low-cost production efficiency

c. Both of the given options

d. None of the given options

10. PIA runs a series of television commercials that show its staff going out of their way to help customers. An important secondary audience for these ads is:

a. The civil aviation authority

b. Competitors

c. PIA employees

d. All air travelers

 

 1. Which one of the following form of asset the brand has __________?

a) Tangible assets

b) Intangible assets

c) Current assets

d) Fixed assets

2. The functional risk of brand is related to __________.

a) Price

b) Performance

c) Social image

d) Our self concept

3. With the effort of team of professionals in a company, produce end product which is related to the ____.

a) Brand creation

b) Idea creation

c) Brand management

d) Marketing management

4. A differentiated product may be unique in the marketplace, but it will only be successful under which of the following circumstances?

a) If it satisfies customers' needs

b) If the price differential is minimal

c) If the brand can be classed as aspirational

d) Differentiated products will always be successful

5. Choosing a suitable international brand name is an important, but often difficult, part of the process that creates a strong and distinctive brand. Which of the following statements about choosing a name for a new soft drink is UNTRUE?

a) The name should be memorable and easy to pronounce

b) The name must be checked by experts to ensure it doesn't infringe on another company's brand name

c) The name should have positive associations with the benefits and features of the product

d) The brand name must be modern and contemporary

6. Which of the following is the indicator of brand strength?

a) Brand reputation

b) Patents and rights

c) Perceived brand values

d) Growth rate

7. There are lot of customers have the knowledge of brand. They are inclined to be bound into a contract. A customer bound by a contract is known as __________.

a) Loyal customer

b) Difficult customer

c) Potential customer

d) Finicky customer

8. Which one of the following is the best example of implicit promise?

a) Personal computer

b) Furniture

c) Green tea

d) Crockery

9. “Developing budgets and steering resources into strategy are critical areas of success,” Correlates which of the following strategy.

a) Crafting strategy

b) Implementing strategy

c) Evaluating strategy

d) Performing strategy

10. The process of establishing and maintaining a distinctive place in the market for an organization or its specific product offers is known as __________.

a) Profiling                       b) Profiling Segmentation

c) Segmentation             d) Positioning

Q.1 _____is ether the head of marketing department or a major brand and is responsible for the brand strategy and its implementation, important for complete

performance of the brand.

a) Chief Branding Officer

b) Chief Executive officer

c) President of company

d) Director of Company

Q.2 __________ shows how consistent customers are in buying your brand, how long they have been buying and how long they may buy?

a) Customer loyalty

b) Brand loyalty

c) Product loyalty

d) Company loyalty

Q.3 The brand stature construct is equivalent to:

a) Esteem multiplied by knowledge

b) Differentiation multiplied by knowledge

c) Knowledge multiplied by relevance

d) Esteem multiplied by differentiation

Q.4 This pricing model offers opportunity to set different levels of pricing for different needs is known as __________.

a) Segment pricing

b) Skim pricing

c) Value-in-use pricing

d) Strategic account pricing

Q.5 If a company introducing a new brand under the source brand or endorsing brand strategy to gain the benefits of brand power, you again are in a position to charge a __.

a) Premium price

b) Skimming price

c) Market based price

d) Retail price

Q.6 ___ is a mode of direct marketing owes to well structured communications in the form of catalogs.

a) Telemarketing     b) Sales promotion

c) Advertising            d) Publicity

Q.7 Advertising is part of sales promotion by creating awareness and comprehension that form a level of __________.

a) Customer pull

b) Customer push

c) Customer loyal

d) Customer image

Q.8 _____ of ad means how many times you should expose your target customers to your message.

a) Frequency           b) Copy

c) Copy strategy        d) Media

Q.9 What purpose does an advertising copy serves?

a) Provides a degree of continuity in a brand’s advertising

b) Help a brand achieve distinctiveness

c) Provides a common benchmark on which all concerned in the company and the agency can evaluate the merits of advertising submissions

d) All of the given options

Q.10 The image of brand is the __________ with customer.

a) Actual association

b) Vision

c) Positioning

d) Personality traits

Q.1 A brand based organization provides which of the following benefits?

a) Clarity of role                                             b) Commitment to brand growth

c) A collective responsibility                        d) All of the given options

Q.2 _____ lets you to have your loyal customer’s lifetime worth in terms of your brand’s purchasing.

a) Lifetime value of a customer              b) Lifetime value of a brand

c) Lifetime value of a company                    d) Lifetime value of a market

Q.3 __________ lets you to have a clear picture of the number of customers or usage of your brand in comparison with competition.

a) Market share                   b) Brand share

c) Product share                    d) Customer share

Q.4 ___________ works best under the circumstances of high differentiation that gives you a sustainable advantage in a quality conscious market.

a) Value-in-use Pricing:                    b) Skim Pricing

c) Segment pricing                           d) Strategic account pricing

Q.5 Which of the following strategy give the benefit of premium pricing?

a) Umbrella strategy                      b) Line brand strategy

c) Product brand strategy

                        d) Branding strategy

Q.6 Delivery services offered by restaurants and other food chains in our market on phone calls are examples of:

a) Sales promotion               b) Direct marketing

c) Publicity                             d) Personal selling

Q.7 Duration of __________ should be short and should not be repeated too often.

a) Sales promos                 b) Market promos                

c) Brand promos                   d) Product promos               

Q.8 An effective advertising campaign:

a) Revolves around a strong single idea                b) Should appeal to self interest of customer

c) Must not wander off                                              d) All of the given options

Q.9 The term “story board” is specifically related to:

a) TV commercial               b) Newspaper Editorial

c) Magazine ad                     d) Press release

Q.10 __________ evokes a hierarchical set of customer response effects – i.e. building awareness, comprehension, intentions, and actions.

a) Distribution                        b) Communication

c) Merchandizing                   d) Branding

Q.11 To keep your brand into recognition, it is important to __ according to an effective through plan.

a) Advertise              b) Position

c) Place                      d) Market

Q.12 In__________, internal workshop consisting of important aspects of ‘detailed strategic definition’ and ‘objectives of the brand’ is arranged.

a) Brand chartering                       b) Brand planning

c) Brand extension                            d) Brand equity

Q.13 Apart from the ‘four Ps’ of marketing mix, the three additional elements of service brands are people, process, and__________.

a) Physical evidence                     b) Physiological evidence

c) Psychological evidence               d) Packaging

Q.14 A __________ organization is customer-centric, and all the decisions it makes are based on involvement of all in the organization.

a) Brand-based                   b) Customer-based

c) Product-based                  d) None of the given options

Q.15 According to researches, the highest brand loyalty of customers is among:

a) Coffee

b) Shampoo

c) Cigarette

d) Tea

1. A personal computer with features relating processor’s specifications, the size of the hard disk and capacity of RAM is an example of:

  1. Explicit promise
  2. Implicit promise
  3. Positive promise
  4. Negative promise

2. All of the following statements would be considered to be TRUE regarding company vision statements EXCEPT:

  1. Vision statements are never presented with an organization's mission statement
  2. Vision statements are often combined with the mission statement
  3. Vision statements are often designed to be memorable, one-line statements
  4. Vision statements reflect an organization's strategic intent

3. Market is divided into groups on the basis of age, family size, gender, income, occupation, education, religion, race, generation, nationality, or social class is the best description of which of the following?

  1. Demographics
  2. Psychographics
  3. Behavioral
  4. Geographic

4. Building the brand vision is very serious matter and cannot be decided by just one manager because of the issue of:

  1. Marketing                   B. Finance
  2. Production                 D. Promotion

5. Which of the following is considered the first step of the strategic brand management process?

  1. Building brand mission
  2. Building brand vision
  3. Building brand objectives
  4. Building brand picture

6. Which of the following author states that benefits are weak unless they relate to the customers’ central values and beliefs?

  1. Jean-Noel Kapferer
  2. Scot M. Davis
  3. Philip Kotler
  4. Geoffrey Randall

7. What approach should a brand manager adopt to know the status of a brand stands in terms of consumer perceptions?

  1. Compare two or three brands                B. Analyze the market segmentations
  2. Select the potential target markets C. Understanding customer’s needs

8. While determining levels of preferences of consumers in relation to the criterion, researchers come to know that mostly consumers give priority to the brand due to it’s:

  1. Customer service                             
  2. Consistent performance
  3. Price value relationship
  4. Accessibility

9. A sound mission and value statement must have all the attributes EXCEPT:

  1. Memorable
  2. Pragmatic
  3. Lengthy
  4. Inspiring

10. Brand picture is based on which one of the following?

  1. Brand value
  2. Brand mission
  3. Brand vision
  4. Brand image

 

1. The unique selling proposition (USP) was started in:

  1. Advertising era
  2. Image era
  3. Product era
  4. The positioning era

2. An apparel marketer is planning to launch an existing brand name into a new product category. Which brand development strategy is being implemented?

  1. Line extension
  2. Multibrand
  3. Brand extension
  4. Rebranding

3. Which of the following is one of the marketer’s major positioning tools, which has a direct impact on product or service performance; thus, it is closely linked to customer value and satisfaction.

  1. Social marketing
  2. Product quality
  3. Specialty marketing
  4. Position marketing

4. Opportunities for growth and expansion are identified by finding:

  1. Customers’ beliefs about the segment
  2. Customers believe about our competitors
  3. Customer’s perceptions about the brand
  4. Customer’s response about the products

5. According to Scot Davis, how many years are required to change the brand positioning?

  1. Two to five years
  2. Three to six years
  3. Two to six years
  4. Three to five years

6. Which of the following is basically getting into different versions of the same base product on the same market?

  1. Product extension
  2. Brand diversification
  3. Market extension
  4. Line extension

7. Which of the following is a “concise statement that summarizes brand’s commitment or promise to target consumers and actively communicates the advantage over competing brands”?

  1. Vision statement                   B. Mission statement
  2. Positioning statement       D.Value statement

8. Whichever positioning you may like to choose, it has to stem from which one of the following point of view so that they can own it?

  1. Customers
  2. Competitors
  3. General Managers
  4. Brand owners

9. Which one of the following is NOT considered as competitive differentiation?

  1. Product
  2. Sales
  3. Service           D. Image

10. Marketers need to position their brands clearly in target customers’ minds. The strongest brands go beyond attributes or benefit positioning. They are positioned on the basis of which of the following?

  1. Desirable benefit
  2. Good packaging
  3. Strong beliefs and values
  4. Service inseparability

 

 

Solved by Chauhdary Muhammad Fawad Ahmed (cooolstar@gmail.com)

 

By fawad (cooolstar@gmail.com)

Question # 1 of 20 ( Start time: 07:29:26 PM ) Total Marks: 1
The business growth that takes place because of the internal working of the different parts within an organization is known as which of the following?
Acquisition
Organic growth
Rapid growth
Licensing
Question # 2 of 20 ( Start time: 07:30:59 PM ) Total Marks: 1
Which of the following is the characteristic of personality of a brand?
Logo
Packaging
Color
Durability
Question # 3 of 20 ( Start time: 07:32:57 PM ) Total Marks: 1
A strong brand refers to which one of the following?
Offers greater potential to charge a premium price
Helps to recover development and launch costs
Provides large base of loyal customers
All of the given options
Question # 4 of 20 ( Start time: 07:34:08 PM ) Total Marks: 1
A fashion clothing company getting into perfumes refers to the example of:
Perceived difficulty of manufacture
Know-how transferability
Complementarity
Awareness and reputation of the parent
Question # 5 of 20 ( Start time: 07:35:40 PM ) Total Marks: 1
Which of the following brand strategy which gives you the benefit of premium pricing?
Umbrella brand strategy
Line brand strategy
Product brand strategy
Family brand strategy
Question # 6 of 20 ( Start time: 07:37:08 PM ) Total Marks: 1
If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use?
 Question # 7 of 20 ( Start time: 07:38:50 PM ) Total Marks: 1
Which of the following is a set of promises that the brand makes to customers?
Brand contract
Brand association
Brand persona
Brand equity
Question # 8 of 20 ( Start time: 07:39:57 PM ) Total Marks: 1
When brand management becomes the heart of marketing then which one becomes the heart of brand management.
Owner’s equity
Brand equity
Brand assets
Brand value
Question # 10 of 20 ( Start time: 07:41:55 PM ) Total Marks: 1
To be successful, the company must have all its __________ at work to deliver superior value.
Resources
Brands
Employees
Communication
Question # 11 of 20 ( Start time: 07:43:10 PM ) Total Marks: 1
Which of the following is created by management for the consumer and for the company through good brands:
Value
Price
Cost
Rate
Question # 12 of 20 ( Start time: 07:44:06 PM ) Total Marks: 1
When two brands join hands to create one brand by using the strong expressions of both, this is known as:
Bundling
Branding
Brand management
Brand equity
Question # 13 of 20 ( Start time: 07:45:13 PM ) Total Marks: 1
Building the brand vision is very serious matter and cannot be decided by just one manager because of the issue of:
Finance
Marketing
Production
Promotion
Question # 14 of 20 ( Start time: 07:46:17 PM ) Total Marks: 1
CRE stands for what?
Customer response effect

Customer relationship effect
Customer responsibility effect
Customer resource effect
Question # 15 of 20 ( Start time: 07:47:38 PM ) Total Marks: 1
“Intel inside” is a classic example of which one of the following?
Bundling
Ingredient co-branding
Joint venture
Effective packaging
Question # 16 of 20 ( Start time: 07:48:49 PM ) Total Marks: 1
The prices of luxury product fall under:
 Plus-one pricing
Skim pricing
Strategic account pricing
Segment pricing
Question # 20 of 20 ( Start time: 09:04:11 PM ) Total Marks: 1
Introducing additional items in the same product category by adding new flavors, forms, colors, ingredients or package sizes, under the same brand name, is known as:
Line extensions
Product mix
Interactive marketing
Service intangibility

Question # 1 of 20 ( Start time: 07:29:26 PM ) Total Marks: 1
The business growth that takes place because of the internal working of the different parts within an organization is known as which of the following?
Acquisition
Organic growth
Rapid growth
Licensing
Question # 2 of 20 ( Start time: 07:30:59 PM ) Total Marks: 1
Which of the following is the characteristic of personality of a brand?
Logo
Packaging
Color
Durability
Question # 3 of 20 ( Start time: 07:32:57 PM ) Total Marks: 1
A strong brand refers to which one of the following?
Offers greater potential to charge a premium price
Helps to recover development and launch costs
Provides large base of loyal customers
All of the given options
Question # 4 of 20 ( Start time: 07:34:08 PM ) Total Marks: 1
A fashion clothing company getting into perfumes refers to the example of:
Perceived difficulty of manufacture
Know-how transferability
Complementarity
Awareness and reputation of the parent
Question # 5 of 20 ( Start time: 07:35:40 PM ) Total Marks: 1
Which of the following brand strategy which gives you the benefit of premium pricing?
Umbrella brand strategy
Line brand strategy
Product brand strategy
Family brand strategy
Question # 6 of 20 ( Start time: 07:37:08 PM ) Total Marks: 1
If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use?

 

Personal selling

 

 

 

Question # 7 of 20 ( Start time: 07:38:50 PM ) Total Marks: 1
Which of the following is a set of promises that the brand makes to customers?
Brand contract
Brand association
Brand persona
Brand equity
Question # 8 of 20 ( Start time: 07:39:57 PM ) Total Marks: 1
When brand management becomes the heart of marketing then which one becomes the heart of brand management.
Owner’s equity
Brand equity
Brand assets
Brand value
Question # 10 of 20 ( Start time: 07:41:55 PM ) Total Marks: 1
To be successful, the company must have all its __________ at work to deliver superior value.
Resources
Brands
Employees
Communication
Question # 11 of 20 ( Start time: 07:43:10 PM ) Total Marks: 1
Which of the following is created by management for the consumer and for the company through good brands:
Value
Price
Cost
Rate
Question # 12 of 20 ( Start time: 07:44:06 PM ) Total Marks: 1
When two brands join hands to create one brand by using the strong expressions of both, this is known as:
Bundling
Branding
Brand management
Brand equity
Question # 13 of 20 ( Start time: 07:45:13 PM ) Total Marks: 1
Building the brand vision is very serious matter and cannot be decided by just one manager because of the issue of:
Finance
Marketing
Production
Promotion
Question # 14 of 20 ( Start time: 07:46:17 PM ) Total Marks: 1
CRE stands for what?
Customer response effect
Customer relationship effect
Customer responsibility effect
Customer resource effect
Question # 15 of 20 ( Start time: 07:47:38 PM ) Total Marks: 1
“Intel inside” is a classic example of which one of the following?
Bundling
Ingredient co-branding
Joint venture
Effective packaging
Question # 16 of 20 ( Start time: 07:48:49 PM ) Total Marks: 1
The prices of luxury product fall under:
Plus-one pricing
Skim pricing
Strategic account pricing
Segment pricing
Question # 20 of 20 ( Start time: 09:04:11 PM ) Total Marks: 1
Introducing additional items in the same product category by adding new flavors, forms, colors, ingredients or package sizes, under the same brand name, is known as:
Line extensions
Product mix
Interactive marketing
Service intangibility

Advertising is a major promotion mix ingredient that is a:
Paid form of personal communication
Paid form of non personal communication
Non paid form of personal communication
Non paid form of non personal communication
Which of the following statements about Place/Distribution decisions is CORRECT?
Product classes are not related to Place objectives
The product life cycle is not related to Place objectives
Place decisions are short-term decisions that are easy to change
Different market segments may require separate Place arrangements.
Which one of the following is indicator of a company’s desire to better meet the demands of the market, not only through differentiated products but also through different brands and there fore different identities?
Brand portfolio
Brand extension
Line extension
Brand diversification
Which one of the following pricing model is suggested during the decline stage of brand?
Harvest pricing
Penetration pricing
Cost based pricing
Market based pricing
Which one of the following brand layer is slightly wider than line brands?
Family brands
Range brands
Umbrella brands
Product brands
Based on various researches, which of the following is NOT TRUE about brand perception?
People perceive the brand as a whole
Perception is comprehensive
Consumers’ perception is the reality
The brand has a personality
Based on various researches, which of the following is NOT TRUE about brand perception?
People perceive the brand as a whole
Perception is comprehensive
Consumers’ perception is the reality
The brand has a personality
Whichever positioning you may like to choose, it has to stem from the point of view of which one of the following so that they can own it?
Customers'
Competitors'
General Managers'
Brand owners'
Which of the following is one of the marketer’s major positioning tools, that has a direct impact on product or service performance; thus, it is closely linked to customer value and satisfaction?
Product quality
Social marketing
Specialty marketing
Production quality
To update brand position is very necessary and there are different criteria to update it. How many criteria are adapted to judge if there is need for updating?
Four
Three
Six
Five
The distribution channel’s performance depends on all of the following EXCEPT:
Customer reach
Operating efficiency
Service quality
Place of distribution
Addition of 2.25 liter bottle by Coca Cola will cause to:
Increase customer base and usage
Enhance customer loyalty
Generate more profit
Develop brand image
If a company introduce same brand name for several product in different markets then company is applying which one of the following brand strategy?
Product brand strategy
Line brand strategy
Rand brand strategy
Umbrella brand strategy
Communication through a news story regarding an organization and/or its products that is transmitted through a mass medium at no charge is which one of the following?
Advertising
Sales promotion
Personal selling
Publicity
Which of the following leads us to determine why customers buy what they buy?
Customer need analysis
Brand-based customer model
Good brand promise
Brand management process
One member of an organization has the ability to control resources and change behavior of the other. It is an exercise of which one of the following?
Coercive power
Reward power
Legitimate power
Expert power
A personal computer with features relating to processor’s specifications, the size of the hard disk and capacity of RAM is an example of:
Implicit promise
Explicit promise
Positive promise
Negative promise
The more the customers are knowledgeable of a brand’s promises, the more they are inclined to be bound into a:
Contract
Agreement
Settlement
Negotiation

 

MCQ’s of BRAND MANAGEMENT MKT624

 

Question # 1 of 10  Which of the following is “a concise statement that summarizes brand’s commitment or promise to target consumers and actively communicates the advantage over competing brands”?  

Positioning statement
Vision statement
Mission statement
Value statement
Question # 2 of 10  When any brand of cooking oil is launched with new formula (for more safety of health), it is the example of which of the following?  
Extending your target market
Extending the definition of business
Extending your point of difference
Extending the entire positioning
Question # 3 of 10 You do not give the same treatment to a fake brand even if it carries the label that may look genuine because:  
The actual brand is not there
The actual product is not there
The actual brand is there
Actual product is there
Question # 4 of 10 When we say that brands are staying contemporary than it means:  
Bringing about innovations
Living up to consumers’ likes and expectations
Engaging into a brand contract
All of the given options
Question # 5 of 10 Which of the following has to generate revenues, profits and net earning, whether establish through organic growth or acquisition.  
Brand management
Brand
Category
Brand equity
Question # 6 of 10 Which one of the following is the part of brand management process?  
Manage product
Manage categories
Manage brand
Manage customer
Question # 7 of 10 All of the following are the primary component of positioning, EXCEPT:  
Company business
Target market
Point of difference and key benefits
Customer’s analysis
Question # 8 of 10 Which of the following can be defined in terms of needs, segmentation and geography?  
Markets
Production
Promotion
Management
Question # 9 of 10 In uncover bad promise one must convert the shortcomings into:  
Strengths
Weaknesses
Opportunities
Threats

Question # 1 of 10 A brand contract may also contain __________ but it must be eradicated from the contract?  
Negative promises
Positive promises
Doubtful promises
Implicit promises
Question # 2 of 10 The whole exercise of creating the right picture is to create meaningful parallels between the brand’s identity and its:  
Image
Attribute
Features
Value
Question # 4 of 10 Which one of the following is NOT the basic determinant of the consumer’s buying action?  
Inferiority
Affordability
Quality
Accessibility
Question # 5 of 10 The more customers are knowledgeable of a brand’s promises, the more they are likely to be:  

 

 

 


Question # 6 of 10 Which of the following is driving force for customers’ focal point?  
Brand picture
Brand image
Brand value
Brand persona
Question # 7 of 10 _________ is basically getting into different versions of the same base product on the same market.  
Line extension
Product extension
Brand diversification
Market extension
Question # 9 of 10 Strong brand positioning is driven by which one of the following sources?  
Customer
Employee
Company
Market
Question # 10 of 10 If a market is very mature, the challenges are:  
Intense
Weak
Concentrated
Deep

1. The unique selling proposition (USP) was started in:
A. Advertising era
B. Image era
C. Product era
D. The positioning era
2. An apparel marketer is planning to launch an existing brand name into a new product category. Which brand development strategy is being implemented?
A. Line extension
B. Multibrand
C. Brand extension
D. Rebranding
3. Which of the following is one of the marketer’s major positioning tools, which has a direct impact on product or service performance; thus, it is closely linked to customer value and satisfaction.
A. Social marketing
B. Product quality
C. Specialty marketing
D. Position marketing ………..
4. Opportunities for growth and expansion are identified by finding:
A. Customers’ beliefs about the segment
B. Customers believe about our competitors
C. Customer’s perceptions about the brand
D. Customer’s response about the products
5. According to Scot Davis, how many years are required to change the brand positioning?
A. Two to five years
B. Three to six years
C. Two to six years
D. Three to five years
6. Which of the following is basically getting into different versions of the same base product on the same market?
A. Product extension
B. Brand diversification
C. Market extension
D. Line extension
7. Which of the following is a “concise statement that summarizes brand’s commitment or promise to target consumers and actively communicates the advantage over competing brands”?
A. Vision statement
B. Mission statement
C. Positioning statement
D. Value statement
8. Whichever positioning you may like to choose, it has to stem from which one of the following point of view so that they can own it?
A. Customers
B. Competitors
C. General Managers
D. Brand owners
9. Which one of the following is NOT considered as competitive differentiation?
A. Product
B. Sales
C. Service
D. Image
10. Marketers need to position their brands clearly in target customers’ minds. The strongest brands go beyond attributes or benefit positioning. They are positioned on the basis of which of the following?
A. Desirable benefit
B. Good packaging
C. Strong beliefs and values
D. Service inseparability

2nd quiz

 

Question # 1 of 20 ( Start time: 07:29:26 PM ) Total Marks: 1 
The business growth that takes place because of the internal working of the different parts within an organization is known as which of the following? 
Acquisition
Organic growth
Rapid growth
Licensing
Question # 2 of 20 ( Start time: 07:30:59 PM ) Total Marks: 1 
Which of the following is the characteristic of personality of a brand? 
Logo
Packaging
Color
Durability
Question # 3 of 20 ( Start time: 07:32:57 PM ) Total Marks: 1 
A strong brand refers to which one of the following? 
Offers greater potential to charge a premium price
Helps to recover development and launch costs
Provides large base of loyal customers
All of the given options
Question # 4 of 20 ( Start time: 07:34:08 PM ) Total Marks: 1 
A fashion clothing company getting into perfumes refers to the example of: 
Perceived difficulty of manufacture
Know-how transferability
Complementarity
Awareness and reputation of the parent
Question # 5 of 20 ( Start time: 07:35:40 PM ) Total Marks: 1 
Which of the following brand strategy which gives you the benefit of premium pricing? 
Umbrella brand strategy
Line brand strategy
Product brand strategy
Family brand strategy
Question # 6 of 20 ( Start time: 07:37:08 PM ) Total Marks: 1 
If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use? 


 

Personal selling

 

 

 

Question # 7 of 20 ( Start time: 07:38:50 PM ) Total Marks: 1 
Which of the following is a set of promises that the brand makes to customers? 
Brand contract
Brand association
Brand persona
Brand equity
Question # 8 of 20 ( Start time: 07:39:57 PM ) Total Marks: 1 
When brand management becomes the heart of marketing then which one becomes the heart of brand management. 
Owner’s equity
Brand equity
Brand assets
Brand value
Question # 10 of 20 ( Start time: 07:41:55 PM ) Total Marks: 1 
To be successful, the company must have all its __________ at work to deliver superior value. 
Resources
Brands
Employees
Communication
Question # 11 of 20 ( Start time: 07:43:10 PM ) Total Marks: 1 
Which of the following is created by management for the consumer and for the company through good brands: 
Value
Price
Cost
Rate
Question # 12 of 20 ( Start time: 07:44:06 PM ) Total Marks: 1 
When two brands join hands to create one brand by using the strong expressions of both, this is known as: 
Bundling
Branding
Brand management
Brand equity
Question # 13 of 20 ( Start time: 07:45:13 PM ) Total Marks: 1 
Building the brand vision is very serious matter and cannot be decided by just one manager because of the issue of: 
Finance
Marketing
Production
Promotion
Question # 14 of 20 ( Start time: 07:46:17 PM ) Total Marks: 1 
CRE stands for what? 
Customer response effect
Customer relationship effect
Customer responsibility effect
Customer resource effect
Question # 15 of 20 ( Start time: 07:47:38 PM ) Total Marks: 1 
“Intel inside” is a classic example of which one of the following? 
Bundling
Ingredient co-branding
Joint venture
Effective packaging
Question # 16 of 20 ( Start time: 07:48:49 PM ) Total Marks: 1 
The prices of luxury product fall under: 
Plus-one pricing
Skim pricing
Strategic account pricing
Segment pricing
Question # 20 of 20 ( Start time: 09:04:11 PM ) Total Marks: 1 
Introducing additional items in the same product category by adding new flavors, forms, colors, ingredients or package sizes, under the same brand name, is known as: 
Line extensions
Product mix
Interactive marketing

Service intangibility 

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