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Replies to This Discussion

My Today Paper MKT 624


When a brand is just able to address the basic needs, it is at the:

Which of the following brings management to a platform from where they all have to

agree what level of growth the brand will generate to fulfill company’s objectives?

__________ comes with keeping the brand contract while we go through innovations to stay current.

Market is divided into groups on the basis of age, family size, gender, income, occupation,

education, religion, race, generation, nationality, or social class is the best description of which of the following?

Which of the following industries generally do well during strong periods of growth and do poorly during recessions?

Which one of the following brand layer is slightly wider than line brands?

Introducing additional items in the same product category by adding new flavors, forms, colors, ingredients or package sizes, under the same brand name, is known as:

Where the strategic management perspective should be emphasized?

How many principles brand contract have?

Subjective Questions:

History of positioning in the context of product and image era?


Best of Luck!!!

detail all questions are related to positioning and that type...


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