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MKT624 Fall 2011 Final Term Feb 2012 – VU Current Paper – 14 Feb 2012

Marketing students are more back in sharing current paper and other study related data including me plz a step forward and share ur current paper

Totoal 69 question

Describe demographic segmentation and psychographic segmentation marks 3

Describe six factors which effect branding marks 3

Why cost-plus process is essential on mark up basis mark 3

Define product innovation with an example mark 3

Describe the tools used in public relation marks 5

Is distribution process of service should be same as compared with physical distribution of the product marks 5

How advertising should be developed. Marks 5

Differentiae between hierarchy Model 1 and Model 2 using customer response effect. marks 5

Study all subjects mostly quiz was new some of them was from past papers

Mkt624 VU Midterm Current Papers Spring 2012 of Virtual University of Pakistan [May 2012]
total 27 questions.
22 objective questions.
only 3-4 questions were from past papers Sad
all other mcqs were new..
subjective questions:
3 questions of 3,3,3 marks
2 questions of 5,5 marks
1.why brand extension is better instead of launching new brand? (5 marks)
2.define need based segmentation and its examples?(5 marks)
3.discuss in what situations brand extension vu solutions dot com is necessary?give example of each situation.(3 marks)
4.wht are the positions discussed by scot davis? (3 marks)
5.one more question from scot.davis theory (3marks)

Please share your current paper here for help each other.

Stay blessed and Best of Luck for final exam.

Remember me in your prayers.

Best Regards,


My Today Paper MKT 624


When a brand is just able to address the basic needs, it is at the:

Which of the following brings management to a platform from where they all have to

agree what level of growth the brand will generate to fulfill company’s objectives?

__________ comes with keeping the brand contract while we go through innovations to stay current.

Market is divided into groups on the basis of age, family size, gender, income, occupation,

education, religion, race, generation, nationality, or social class is the best description of which of the following?

Which of the following industries generally do well during strong periods of growth and do poorly during recessions?

Which one of the following brand layer is slightly wider than line brands?

Introducing additional items in the same product category by adding new flavors, forms, colors, ingredients or package sizes, under the same brand name, is known as:

Where the strategic management perspective should be emphasized?

How many principles brand contract have?

Subjective Questions:

History of positioning in the context of product and image era?


Best of Luck!!!



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