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50% MCQ'S WERE FROM BRAND ARCHITECTURE AND 20% FROM PRICING. In my view if a student has command on BRAND ARCHITECTURE AND PRICING CHAPTERS ALONG WITH SOME GRIP ON COMMUNICATION, THE MCQ'S CAN BE SOLVED EASILY.

THERE WERE 4 QUESTIONS OF 3 MARKS AND 5 OF 5 MARKS AND MOSTLY WERE CONCEPTUAL

1- COST PLUS PRICING WITH EXAMPLE..........5 MARKS

2- WHAT ARE THE OTHER BENIFITS OF SALES PROMOTION OTHER THAN INCREASING        SALES.........5 MARKS

3- MAJOR RESPONSIBILITIES IN THE AREA OF COPY.....5 MARKS

4- VALUE THROUGH SERVICE BENEFITS....... 5 MARKS

5- CAN NESTLE IN A POSITION TO CHARGE PREMIUM PRICE FROM ITS CUSTOMERS. SUPPORT YOUR ANSWER WITH 5 REASONS..... 5 MARKS

5- LEVIS IS A STRONG COMPANY. WHAT STRATEGY SHOULD THEY ADOPT. SUPPORT YOUR ANSWER WITH AT LEAST THREE FACTS......3 MARKS

6- NAME THREE STRATEGIC AREAS CHANNELS IMPACT....3 MARKS

7-  WHAT IS BUNDLING. GIVE EXAMPLE........3 MARKS

THIS IS ALL WHICH I REMEMBER. BEST OF LUCK TO ALL WHO ARE GIVING PAPERS


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Replies to This Discussion

thanks Bakhtyar Austin

agar kisi or ka bi huwa he to share karen please

mine today overseas

-        Line brand strategy Benefit. – 3

-        Importance of Marketing communication. – 3

-        Importance of communication, build awareness. – 3

-        Nestle can ask Premium price from consumers?. – 3

-        Floor pricing. - 3

-        Why marketing are going to Co-Branding, critical analysis. – 5

-        Other than sales benefits of Sales promotions. – 5

-        Cost plus pricing. – 5

-        Esteem and Knowledge. – 5

-        Constraints. - 5

MCQ from branding strategy, pricing models/strategies. 

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