50% MCQ'S WERE FROM BRAND ARCHITECTURE AND 20% FROM PRICING. In my view if a student has command on BRAND ARCHITECTURE AND PRICING CHAPTERS ALONG WITH SOME GRIP ON COMMUNICATION, THE MCQ'S CAN BE SOLVED EASILY.
THERE WERE 4 QUESTIONS OF 3 MARKS AND 5 OF 5 MARKS AND MOSTLY WERE CONCEPTUAL
1- COST PLUS PRICING WITH EXAMPLE..........5 MARKS
2- WHAT ARE THE OTHER BENIFITS OF SALES PROMOTION OTHER THAN INCREASING SALES.........5 MARKS
3- MAJOR RESPONSIBILITIES IN THE AREA OF COPY.....5 MARKS
4- VALUE THROUGH SERVICE BENEFITS....... 5 MARKS
5- CAN NESTLE IN A POSITION TO CHARGE PREMIUM PRICE FROM ITS CUSTOMERS. SUPPORT YOUR ANSWER WITH 5 REASONS..... 5 MARKS
5- LEVIS IS A STRONG COMPANY. WHAT STRATEGY SHOULD THEY ADOPT. SUPPORT YOUR ANSWER WITH AT LEAST THREE FACTS......3 MARKS
6- NAME THREE STRATEGIC AREAS CHANNELS IMPACT....3 MARKS
7- WHAT IS BUNDLING. GIVE EXAMPLE........3 MARKS
THIS IS ALL WHICH I REMEMBER. BEST OF LUCK TO ALL WHO ARE GIVING PAPERS
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thanks Bakhtyar Austin
agar kisi or ka bi huwa he to share karen please
mine today overseas
- Line brand strategy Benefit. – 3
- Importance of Marketing communication. – 3
- Importance of communication, build awareness. – 3
- Nestle can ask Premium price from consumers?. – 3
- Floor pricing. - 3
- Why marketing are going to Co-Branding, critical analysis. – 5
- Other than sales benefits of Sales promotions. – 5
- Cost plus pricing. – 5
- Esteem and Knowledge. – 5
- Constraints. - 5
MCQ from branding strategy, pricing models/strategies.
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