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Would Tokyo be a good test market for a new brand planned to be marketed worldwide? Why and why not?


Write only three solid arguments. 

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Replies to This Discussion

Would Tokyo be a good test market for a new brand planned to be marketed worldwide? Why and why not?


Write only three solid arguments

Please Discuss here about this GDB.Thanks


Tokyo would be a good test market for a new brand planned to be marketed worldwide because of the following reasons:

 

  • Market is mature
  • Market has exposure to new product.
  • Market Growth.

 

Tokyo would not be a good test market for a new brand planned to be marketed worldwide because of the following reasons:

 

  • Govt. involvement in business.
  • Tariff restriction.
  • Language and culture difference
Yes Tokyo is good market for test a new brand planned to be marketed world wide. 
Tokyo is best for test the new product due to high customer choice and competition
Competition is exist in that market and product get high growth in world wide market
You can add more about your views 
Tokyo would be a good Test market because of the following reasons
1- Tokyo is the moderate market in the world wide and known as a market having a strong brands and quality products
2- Tokyo is one of the preeminent global cities in the world with a vital economic foundation and continued focus on modernity and maintaining their position as one of the most modern industrial and financial centers.
3- It is a model for cities world wide who are striving to gain a position at the forefront of foreign investment.
Tokyo is home to the second largest Stock Exchange of the world.



The Capital City accounts for the highest GDP per capita of the country.
Business OverviewTokyo always has been quick to embrace modern developments and fashions therefore, gaining the forefront of trends and technology making it the country's most cosmopolitan city. The current drive towards economic reform and deregulation in Japan was also initiated in Tokyo, which showed the most immediate effect in the city.

The Tokyo Big Sight, Nippon Convention Center and Makuhari Messe make the city the major trade fair venue of Japan. Reputed trade shows like Ambiente, Linex and Beauty World taking place in the city every year are evident of Tokyo’s trade and commerce aptitude.

Tokyo is an important wholesale center and its diverse industries includes manufacture of electronic apparatus, transport equipment, automobiles, cameras, optical goods and a wide variety of consumer items.
Tokyo is home to the second largest Stock Exchange of the world.

The Capital City accounts for the highest GDP per capita of the country.
Business Overview


Tokyo always has been quick to embrace modern developments and fashions therefore, gaining the forefront of trends and technology making it the country's most cosmopolitan city. The current drive towards economic reform and deregulation in Japan was also initiated in Tokyo, which showed the most immediate effect in the city.

The Tokyo Big Sight, Nippon Convention Center and Makuhari Messe make the city the major trade fair venue of Japan. Reputed trade shows like Ambiente, Linex and Beauty World taking place in the city every year are evident of Tokyo’s trade and commerce aptitude. 

Tokyo is an important wholesale center and its diverse industries includes manufacture of electronic apparatus, transport equipment, automobiles, cameras, optical goods and a wide variety of consumer items.

Besides paying emphasis on administration, Tokyo grants special attention to its service industries too, which majorly includes publishing, printing and broadcasting. Meanwhile, the busy Tokyo Bay port handles a high proportion of country's imports and exports and also serves as an important public transportation mode. Further with an outstanding subway system and the world's first public monorail line, Tokyo serves as a hub for Japan's transportation too.

Nation's center of education, this capital city has many universities, junior colleges and vocational schools most prestigious being the University of Tokyo attracting overseas students also. 

Major Business Centers 
Tokyo Big Sight:
Officially named as the Tokyo International Exhibition Center, Big Sight is the largest convention facility in Japan. 

Located at Koto-ku, the center possesses unique architecture with total exhibition space of 80,000 m2, an International Conference Room, Event Spaces and much more. Therefore, in every sense Tokyo Big Sight is the total convention facility that is one of the largest in Tokyo.

Tokyo Trade Center: 
Tokyo Trade Center is established by Tokyo Metropolitan Government to promote Tokyo industry. 

The center provides effective rental service of exhibition halls and conference rooms, and 

helping material 

information service to "Export and Import Business Supporting Information Service".

The Tokyo Stock Exchange (TSE): 
TSE is the second largest stock exchange market in the world by monetary volume. The exchange currently lists 2,271 domestic companies and 31 foreign companies.

The main indices tracking the TSE are the Nikkei 225 index, the TOPIX index based on the share prices of First Section companies and the J30 index of large industrial companies.

Tokyo would be a good Test market because of the following reasons 
1- Tokyo is the moderate market in the world wide and known as a market having a strong brands and quality products 
2- Tokyo is one of the preeminent global cities in the world with a vital economic foundation and continued focus on modernity and maintaining their position as one of the most modern industrial and financial centers. 
3- It is a model for cities world wide who are striving to gain a position at the forefront of foreign investment.

Tokyo is home to the second largest Stock Exchange of the world.



The Capital City accounts for the highest GDP per capita of the country.
Business OverviewTokyo always has been quick to embrace modern developments and fashions therefore, gaining the forefront of trends and technology making it the country's most cosmopolitan city. The current drive towards economic reform and deregulation in Japan was also initiated in Tokyo, which showed the most immediate effect in the city.

The Tokyo Big Sight, Nippon Convention Center and Makuhari Messe make the city the major trade fair venue of Japan. Reputed trade shows like Ambiente, Linex and Beauty World taking place in the city every year are evident of Tokyo’s trade and commerce aptitude. 

Tokyo is an important wholesale center and its diverse industries includes manufacture of electronic apparatus, transport equipment, automobiles, cameras, optical goods and a wide variety of consumer items.

 Tokyo is home to the second largest Stock Exchange of the world.

 

The Capital City accounts for the highest GDP per capita of the country.

Business Overview


Tokyo always has been quick to embrace modern developments and fashions therefore, gaining the forefront of trends and technology making it the country's most cosmopolitan city. The current drive towards economic reform and deregulation in Japan was also initiated in Tokyo, which showed the most immediate effect in the city.

The Tokyo Big Sight, Nippon Convention Center and Makuhari Messe make the city the major trade fair venue of Japan. Reputed trade shows like Ambiente, Linex and Beauty World taking place in the city every year are evident of Tokyo’s trade and commerce aptitude.

Tokyo is an important wholesale center and its diverse industries includes manufacture of electronic apparatus, transport equipment, automobiles, cameras, optical goods and a wide variety of consumer items.

Besides paying emphasis on administration, Tokyo grants special attention to its service industries too, which majorly includes publishing, printing and broadcasting. Meanwhile, the busy Tokyo Bay port handles a high proportion of country's imports and exports and also serves as an important public transportation mode. Further with an outstanding subway system and the world's first public monorail line, Tokyo serves as a hub for Japan's transportation too.

Nation's center of education, this capital city has many universities, junior colleges and vocational schools most prestigious being the University of Tokyo attracting overseas students also.

Major Business Centers
Tokyo Big Sight:
Officially named as the Tokyo International Exhibition Center, Big Sight is the largest convention facility in Japan.

Located at Koto-ku, the center possesses unique architecture with total exhibition space of 80,000 m2, an International Conference Room, Event Spaces and much more. Therefore, in every sense Tokyo Big Sight is the total convention facility that is one of the largest in Tokyo.

Tokyo Trade Center:
Tokyo Trade Center is established by Tokyo Metropolitan Government to promote Tokyo industry.

The center provides effective rental service of exhibition halls and conference rooms, and information service to "Export and Import Business Supporting Information Service".

The Tokyo Stock Exchange (TSE):
TSE is the second largest stock exchange market in the world by monetary volume. The exchange currently lists 2,271 domestic companies and 31 foreign companies.

The main indices tracking the TSE are the Nikkei 225 index, the TOPIX index based on the share prices of First Section companies and the J30 index of large industrial companies.

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