ASSIGNMENT NO 1 INTERNATIONAL MARKETING (MKT 630) last date 24.11.2014

[Sana Sunny ツ]

ASSIGNMENT NO 1
INTERNATIONAL MARKETING (MKT 630)
Topic: Engaging International Markets
Marks: 10
LEARNING OBJECTIVES:
• To enhance student knowledge about the benefits of global business.
LEARNING OUTCOMES:
• To make students understand the benefits of international business for governments.
OVERVIEW
The theory of comparative advantage is an economic theory about the potential gains from trade
for individuals, firms, or nations that arise from differences in their factor endowments or
technological progress. Pakistan is the developing country having agro based economy.
Agriculture constitutes to about 24% of the Gross Domestic Product (GDP) in Pakistan. Rice is
one of the most important crops of Pakistan and it is the fourth largest rice producer in the world.
THE CASE
Alfarid Corporation is the member of Rice Exporters Association of Pakistan REAP and US
Food & Drug Administration FDA and an ISO 9001:2008 and HACCP Certified Company,
working in Pakistan. It has a specialization in the export of basmati rice having the most
sophisticated rice milling, packaging, branding and logistic setup. Alfarid Corporation provides a variety of rice across continents including Super Kernel Basmati
Rice, Super Basmati Rice, PK 385 and D-98 Sindhi Basmati rice. Alfarid Corporation exports
these varieties to different markets in Middle East, Oceania (Australia, New Zealand and Fiji
Islands), Europe, Far East, Scandinavia, USA, North America, Caribbean, South America and
Africa.
To become a global company, Alfarid Corporation faces many challenges by keeping some
factors under consideration to sustain its position in the market, such as enhancing their exports,
generating revenues, foreign investment and market positioning.
REQUIREMENT:
1. What do you think why Alfarid Corporation is engaging itself in the global business?
2. What would be the advantages to local government from these global businesses?
Provide at least five valid arguments.

(5+5=10 Marks)
IMPORTANT:
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difficulties. This extra time should only be used to meet the emergencies and above
mentioned due dates should always be treated as final to avoid any inconvenience.
OTHER IMPORTANT INSTRUCTIONS:
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Make sure to upload the solution file before the due date on VULMS. Any
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Use the font style “Times New Roman” or “Arial” and font size “12”. It is
advised to compose your document in MS-Word format.
You may also compose your assignment in Open Office format.
Use black and blue font colors only.
RULES FOR MARKINGPlease note that your assignment will not be graded or graded as Zero (0),if
• It is submitted after the due date.
• The file you uploaded does not open or is corrupt.
• It is in any format other than MS-Word or Open Office; e.g. Excel, PowerPoint,
PDF etc.
• It is cheated or copied from other students, internet, books, journals etc.

[+M.Tariq Malik]

Please Discuss here about this assignment.Thanks

Our main purpose here discussion not just Solution

We are here with you hands in hands to facilitate your learning and do not appreciate the idea of copying or replicating solutions.

[Sana Sunny ツ]

plz plz ,, koi to discuss kray :'(

kia krna hay es ka :/

[+M.Tariq Malik]

Dear Students Don’t wait for solution post your problems here and discuss ... after discussion a perfect solution will come in a result. So, Start it now, replies here give your comments according to your knowledge and understandings....

[Sana Sunny ツ]

1. What do you think why Alfarid Corporation is engaging itself in the global business? 
2. What would be the advantages to local government from these global businesses? 
Provide at least five valid arguments. 

[Abdul wahab]

Anybody have solution of this assignment ,,,if have than Plz post

[+M.Tariq Malik]

VU decided to extend the due date of assignment # 01 from November 24, 2014 to November 26, 2014.

[Nigar E Gull (HRM)]

no one here to help or discuss.............. na jany kuch kuch sbjcts ko imprtnce q ni di jati 

[Sana Sunny ツ]

Some of the major reasons why companies engage in international marketing are as follows:

• To expand sales of the firm

• To acquire resources / technology / skills from foreign countries

• To diversify their sources of sales and supplies

• To capitalize on incentives from governments, local and foreign

• To follow existing customers who have moved overseas

Reasons for recent growth of business in international markets:

International business has increase on a rapid pace, especially after the 2nd world war of 1940’s. This

expansion in international business has been due to host of reasons. Some of the key reasons for expansion of

international business are as follows;

Expansion of technology:

o Quicker and cheaper transportation

o Communications enable controls from afar

• Liberalization of cross-border movements of goods, services and factors of production, such as labor,

capital and technology etc

• Development of supporting institutional arrangements for international exchange of goods and funds

• Increase in global competition forcing firms to expand in international markets

• Convergence of world markets in terms of tastes, distribution infrastructure, technologies and trade

regulations.

• Support from national governments for internationalization of local firms and for attracting foreign direct

investments.

• Growth of resources available to mnc’s and with large pool of funds ands and other resources firms could

easily expand businesses in world markets.

Benefits of doing business in international markets:

A country and its people benefit from selling to or even buying from international markets.

Exports:

• Propel country’s economic growth as its firms increase sales and profits

• Exports of quality products and services support or create better jobs (average export-related job pays

more than average national job)

• Selling to international markets diversifies a country’s economy and hence hedges against economic

downturns

Imports:

• Consumers gain from lower costs, better quality and greater variety products on the shelves

• Also create essential competition for local companies which then improve their products and processes

• Keep levels of prices and hence inflation low as with open imports prices of products in domestic markets

would depend on the lower prices of the products in international markets

[Sana Sunny ツ]

it was an easy assignment