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Total 55 Questions... 46 MCQs and 9 Subjective Questions.

Q# How can we make international marketing segmentation effectively. 3 marks

Q#Explain the funtional alliances with single line description. 3 marks

Q#Summarize all internal factors that influence international pricing. 3 marks

Q#List down the most important assumptions of comparative advantage theory. 5 marks

Q#Why diligence is important for franchisee? 5 marks

Q#How would you differentiate the growth market from mature market and established market by giving atleast one example. 5 marks

Q#In the context of international marketing mix. discuss promotional tool for both local and international markets having similar or distinct variables...5 marks

Thanx Remember me in your prayers.....

  • during market positioning is it necessary to take care of competitor's product


  • long questions :mkt630

  • Q1: during market positioning is it necessary to take care of competitor's product?


  • Q2: How would you differentiate between two stages of economic development pre-conditions for take-off& (b) The take-off>


  • Q3: Briefly explain the switch trading &describe the importance of third party in switch trading?


  • Q4:which environmental factor would you indicate who influence on international business buyers?


  • Q5: how would you differentiate the corporate VMS from administrative VMS?

  • Q6: Pakaging pay tha


  • Q7:If your focus is to design product internationally,which kind of approaches would you like to adope?


  • Q8: Precious stone industry k baray mn govt protectionism/


  • Q9recious stone industry govt ko kaysay influence kar sakti hy ??????? 5 marks


MKT630 Current paper 2011 
Q1: during market positioning is it necessary to take care of competitor's product?

Q2: How would you differentiate between two stages of economic development pre-conditions for take-off& (b) The take-off>

Q3: Briefly explain the switch trading &describe the importance of third party in switch trading?

Q4:which environmental factor would you indicate who influence on international business buyers?

Q5: how would you differentiate the corporate VMS from administrative VMS?

Q6: Pakaging

Q7:If your focus is to design product internationally,which kind of approaches would you like to adope?

Q8: Govt protectionism about Precious stone industry?

Q9: How Precious stone industry influence to govt? 5 marks

MKT630
FINAL TERM PAPER
17-07-2011
07:30 AM



Question No. 1 There is two types of buying decision behavior. Discuss one of them that are “high involvement”. Marks 3
Question No. 2. Clarify the concept of positioning with necessary explanation. Marks 3
Question No.3. Discuss the importance of last three stages in new product development. Marks 3
Question No. 4.How would you differentiate direct export and indirect export? Marks 3

Question No. 5. How exploratory research and descriptive research differ from casual research give justification? Marks 5
Question No. 6. What aspects should be kept in mind in order to mange the strategic alliance successfully in international market? Marks 5
Question No. 7. Why market research is important while owing a franchise? Marks 5
Question No. 8. How would you differentiate the product extension from product adoption? Marks. 5
Question No. 9. How price play an important role in marketing mix? Marks 5

International Marketing – MKT 630 (Subjective)

 

Today’s paper 17-07-11 (Session –III)

MCQ’s = 46 Subjective = 9

 

Consumers play an important role in buying process. Explain this role. Marks 3

 

Explain what is the positioning. Marks 3

 

A company wants to do business of export of knitwear to Canada. Being a marketing consultant you are asked to develop a marketing mix. So what information are required for marketing mix. Marks 3

 

How can we improve the positioning of the product? (Kuch isi kism ka question tha yad nai ha sehi tra se) Marks 5 or may be marks 3

 

Explain the importance of the last three stages of a new product development. Marks 5 or may be marks 3

 

A football manufacturing company of Sialkot makes a licensing agreement with foreign company. What kind of variables should its management keep in mind while doing this contract in order to secure its end? Marks 5

 

What is the difference between plat form markets and emerging markets with one example? Marks 5

 

Explain the difference of direct marketing and sales promotion in international marketing. Marks 5

 

What information is required for decision making in the development of marketing mix. Marks 5

 

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