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Scenario: A Sialkot based firm is exporting varying equipments in the Brazilian market which include household tools (measuring tapes, scissors, pen, diaries, calendars and rulers) knife set, kitchen set (ladles, spatulas, wok tools, cups, oven mitt and can openers) and gardening tools etc. The exporting business is generating more profits and bringing in more revenues as compared to the domestic business. One day, the export manager came across a market opportunity while reading a newspaper article. He came to know that on average about 15 percent of the world population is left handed, individuals who work with left hand. On average 13% Canadians are left-handed which is the highest in the world while 2.5%Mexicans are also lefties. It was also stated in the article that a famous telecommunication company had designed a new mobile phone set for left-handed people based on the idea of hand preferences for texting and writing. He came up with the idea to grab this lucrative market opportunity by designing and offering specialized products for left handed individuals. After discussing with the CEO and other authorities, the idea was considered attractive and got approval. The company started exporting to its existing clients in Brazil where only 1.3 percent of the population was left handed. In Brazilian culture, the prevalence rate of right-handedness was higher. For the left handed individuals, pressures were applied to change towards using their right hands in order to maintain the cultural conformity. Here, you are required to answer the following questions by analyzing the situation.
Requirements: 1. Do you think that the company will be successful in the Brazilian market with its left-handed products? Give five logical reasons in support of your answer. 2. Also suggest five measures the company should have taken for successfully exploiting this new market opportunity.
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in my point of view Company will not be successful in brazil becuase
* The culture is to use the right handed prducts
* The size of potential market is low
* Small scale production may lead to increse in per unit cost
thinks i am also agree with you but second question answer what given plz explain? very soon faheem saqib plz
Plz share complete idea about assignment, Tariq bhai plz ap hi kch idea share ker dain,
to discuss solution plz skype