Total Questions = 27 (22 MCQs & 5 long questions) MCQs were mostly from past papers.
Total Lectures = 20 Dated: 25-05-13
Q No 1: List down the entire economic risk that an international marketer faces during worldwide transaction ? (3Makrs)
Q No 2: Clarify the term "Culture" and write its characteristics? (3Makrs)
Q No 3: "Write a critical note on the process of international marketing research? (3Marks)
Q No 4: "National culture influences marketing of product & services." Give your argument? (5Makrs)
Q No 5: How exploratory research and descriptive research differ from causal research give
justification? (5Markes)