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Discussion Objective

To understand distinct marketing approaches which are used for the same product in its different stages of product life cycle and to realize the difference in these approaches.

 

Point of discussion

Assume that a group of business editorial writers related to leading newspapers of Pakistan are discussing the current business practices in Pakistan. You are there as a third party observer of this discussion and have to closely observe what they are talking. The description of discussion is as following. 

 

One of them initiated the discussion by saying that in the recent past it has been observed in the IT equipments market of Pakistan that used IT equipments are being imported and traded in local market at a massive level. The major IT equipments being traded are personal computers (both the desktop systems and laptops), printers, monitors, key boards and mouse pointers.

 

Then he put forth a question that what can be the possible reason behind importing these used equipments? Are most of these products faulty and out of order and so these are firstly repaired and then sold in Pakistan or there is any other reason. Another question was raised that if these products are still usable then why the foreign countries sell these to Pakistan? One editor came up with the point that might be these products are exported to Pakistan because these products were at the last stage of their product lives and were declared outdated in the foreign countries.

 

You have now been welcomed by them to bring your own flavor in discussion and to bring the discussion to a conclusive level as they are not clear about the whole happening.

 

 Discussion Agenda

You have to give your opinion by responding to the questions raised and opinions given by them.

 

Discussion rules

Your opinion should not go beyond the views mentioned in POD. Any point other than the ones mentioned in POD will not be graded.

 

 

*POD(Point of discussion)

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Replies to This Discussion

Solution:
Small scale surveys and focus groups are low cost ways to gather information from potential and existing customers. Also most of the secondary data (statistics, demographics, etc.) is available easily to the SMEs to analyze according to their needs.

IDEA SOLUTION OF mkt 630 


THIS IS JUST IDEA OF MINE PLZZZ CHANGE THE WORDING INTO UR OWN SENTECES. AND I HAVE PREPAIRED IT WITHIN TEN MIN ONLY SO.................... PLZ THINK ALSO.
ANSWER:
I ALSO AGREE WITH THEM THAT WHY THESE PRODUCTS ARE EXPORTED TOWARDS PAKISTAN WHEN THEY ARE STILL IN USABLE CONDITION. LOT OF REASONS THEY HAVE MENTIONED FOLLLOWING ARE POSSIBLE SUGGESTIONS IN MY VIEW THAT WHY THESE PRODUCTS ARE EXPORTED TOWARDS PAKISTAN.

1. WE ARE AS PAKISTANI ARE FAR BEHIND FROM THESE COUNTRIES IN TECHNOLOGY FIELD . IN THOSE FOREIGN COUNTRIES TECHNOLOGY IS CHANGED WITH EVERY NEW DAY OF THEIR LIFE. SO DUE TO THIS THIER SYSTEMS ARE REPLACED WITH THE NEW TECHNOLOGY AND OLD ONES ARE SOLD TO THE COUNTRY LIKE US WHICH ARE LES PROGRESSED.

2. OTHERS QUESTIONS WERE THAT, ARE THESE PRODUCS ARE RE MANUFACUTERS OR REPAIRED AND SENT TO US OR THEY ARE AT THEIR END OF THEIR LIFE CYCLE. WE USUALLY DESCRIBE THIS TERM AS BRANDED PRODUCTS. AS I ALSO HAVE USED THESES PRODUTS NOT DOUBT THERE RELIABILITY IS GOOD. BUT ACCORDING TO MY VIEW THESE ARE NOT REPAIRED BUT THIS IS DUE TO THE SPAN OF LIFE OF THAT PRODUCT. DUE TO QUALITY CONCERN THESE WELL PROGRESSED COUNTRIES HAVE SHORT SPAN OF LIFE FOR IT PRODUCTS. AS THE TIME PASSES THESE ARE REPLACED BY OTHER NEWER/R ITEMS OF RELATED TECHNOLOGY.
3. IN THE REPAIRED CASE MY OPINION IS THAT THESE PRODUCTS ARE NOT REPAIRED MOSTLY BUT THESE PRODUCTS ARE USED BY FOREIGN COUNTRIES PEOPLE ONLY AND DUE TO CHANGE IN TECHNOLOGY THEY JUST MOVES TOWARDS THAT TECHNOLOGY NOT DUE TO DAMAGE OF SOMETHING IN THEIS EQUIPMENT.

Marks: 15.000 
Grade: Very Good 

Name: Ayesha Masood.

ID : SC110400225.

solution:One reason behind importing these used equipment's is that they are cheaper in rate and are often perfectly reusable products.People in Pakistan are brand conscious and they value foreign brand/products much more than their own brands. Because foreign IT products satisfy their customers (needs,wants and demands)through their higher quality , reliability and portability.But another reason is that because Pakistan is the third world country and the technology introduced over here by international markets is high in prices which only allied class can afford that's why their faulty and out of order products are firstly repaired and then sold in Pakistan .It is not only advances the standards of technology over here but becomes affordable for a number of people . Foreign countries are advancing day by day and for their advancement and progress they are introducing new equipment's. These equipment's/ products not only have new & efficient systems but older once as well. So, with the arrival of the new version the older becomes useless,discontinue product and outdated for them but liquidating remaining inventory or selling it to another country those are willing to continue the product. They sell their rubbish to us in cheaper prices.

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