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To understand distinct marketing approaches which are used for the same product in its different stages of product life cycle and to realize the difference in these approaches.
Point of discussion
Assume that a group of business editorial writers related to leading newspapers of Pakistan are discussing the current business practices in Pakistan. You are there as a third party observer of this discussion and have to closely observe what they are talking. The description of discussion is as following.
One of them initiated the discussion by saying that in the recent past it has been observed in the IT equipments market of Pakistan that used IT equipments are being imported and traded in local market at a massive level. The major IT equipments being traded are personal computers (both the desktop systems and laptops), printers, monitors, key boards and mouse pointers.
Then he put forth a question that what can be the possible reason behind importing these used equipments? Are most of these products faulty and out of order and so these are firstly repaired and then sold in Pakistan or there is any other reason. Another question was raised that if these products are still usable then why the foreign countries sell these to Pakistan? One editor came up with the point that might be these products are exported to Pakistan because these products were at the last stage of their product lives and were declared outdated in the foreign countries.
You have now been welcomed by them to bring your own flavor in discussion and to bring the discussion to a conclusive level as they are not clear about the whole happening.
You have to give your opinion by responding to the questions raised and opinions given by them.
Your opinion should not go beyond the views mentioned in POD. Any point other than the ones mentioned in POD will not be graded.
*POD(Point of discussion)
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Small scale surveys and focus groups are low cost ways to gather information from potential and existing customers. Also most of the secondary data (statistics, demographics, etc.) is available easily to the SMEs to analyze according to their needs.
IDEA SOLUTION OF mkt 630
Grade: Very Good
Name: Ayesha Masood.
ID : SC110400225.
solution:One reason behind importing these used equipment's is that they are cheaper in rate and are often perfectly reusable products.People in Pakistan are brand conscious and they value foreign brand/products much more than their own brands. Because foreign IT products satisfy their customers (needs,wants and demands)through their higher quality , reliability and portability.But another reason is that because Pakistan is the third world country and the technology introduced over here by international markets is high in prices which only allied class can afford that's why their faulty and out of order products are firstly repaired and then sold in Pakistan .It is not only advances the standards of technology over here but becomes affordable for a number of people . Foreign countries are advancing day by day and for their advancement and progress they are introducing new equipment's. These equipment's/ products not only have new & efficient systems but older once as well. So, with the arrival of the new version the older becomes useless,discontinue product and outdated for them but liquidating remaining inventory or selling it to another country those are willing to continue the product. They sell their rubbish to us in cheaper prices.