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International trade and cross cultural issues The objective of this activity is to make the students familiar with the cross cultural issues in the international trade. After attempting this assignment, students will be able to: 1.Comprehend the cross cultural issues in international trade 2.Learn the tactics to resolve cross cultural issues in international trade ‘Leathermark’ is a garment manufacturing company. It is working in Italy and wants to expand its business in other countries. For this purpose, they conducted a research in different countries of Europe. After evaluation of the gathered data, higher management finally concluded that company will launch most successful brand of the company “Crusher” the special leather jackets with pure Italian designs. Crusher is an Italian name which will not only help in promoting its head office culture but will also give a sense of an Italian brand. Company launched this brand in England, Scotland, Ireland, France and Germany. However, unfortunately, this launch was a total failure. Research and marketing teams of the company were shocked to see these results. All sale outlets and designs were rejected by the masses. As the product was a shopping product and usually people seek variety, but even then people were not willing to visit sales outlet of Leathermar. Research experts were saying that it happened due to the culture differences. People were not accepting styles and designs of Italian designers. But the possible reason could be climate as well because Italy is relative warmer then rest of the Europe.
Keeping in mind the case details, you are required to answer following question. Being a student of marketing, how you are going to solve this issue? What tactics can be used to make it acceptable for the entire Europe? Give at least five reasons of failure and ten tactics to solve issue. 24 hours extra / grace period after the due date is usually available to overcome uploading difficulties. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience. 1.You are required to read the handouts and relevant material (if available) before attempting this discussion. 2.Do not copy any text from internet. It will be marked as ZERO. 3.Stay within case and do not add irrelevant or obnoxious material. 4.It is strictly prohibited to reproduce or copy/paste any readily available material available on internet. 5.Be careful from those blogs who are promoting cheating culture among our students and killing their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as ZERO. Similarly any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage your grades. 6.It is an opinion based discussion. Any identical answer will not be treated as coincidental and will be straightaway marked as zero. It can seriously damage your grades. 7.There is no grace period in case of GDB.
DEADLINE: •Make sure to upload the solution file before the due date on VULMS. •Any submission made via email after the due date will not be accepted. FORMATTING GUIDELINES: •Use the font style “Times New Roman” or “Arial” and font size “12”. •It is advised to compose your document in MS-Word format. •You may also compose your assignment in Open Office format. •Use black and blue font colors only. REFERENCING GuIDELINES: •Use APA style for referencing and citation. For guidance search “APA reference style” in Google and read various website containing information for better understanding or visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html RULES FOR MARKING Please note that your assignment will not be graded or graded as Zero (0), if: •It is submitted after the due date. •The file you uploaded does not open or is corrupt. •It is in any format other than MS-Word or Open Office; e.g. Excel, PowerPoint, PDF etc. •It is cheated or copied from other students, internet, books, journals etc.

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Hurry up guys, we don't have too much time.

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